7 February 2026 AdBook More data, fewer cookies – how not to get lost in analytics?Web analytics has never been more demanding. After years of working with the Universal Analytics model, marketers and analysts had to switch to Google Analytics 4, adapt to the rigors of GDPR and ePrivacy, and implement Consent Mode. The result? Increasingly…Mariusz Piskor analytics Cookies report
2 February 2026 Tools and technology How to clear cookies in Safari on Mac?How do I delete cookies in Safari on Mac and iPhone? Privacy-conscious users often ask this question. In this step-by-step guide, we explain how to manage cookies and website data on Apple devices. How to delete cookies in Safari…Mariusz Piskor Cookies instruction how to change
April 28 2025 SEO and Content Marketing DuckDuckGo – No More Tracking? The Search Engine That Prioritizes PrivacyIn an age of ubiquitous monitoring and personalized advertising, we increasingly seek solutions that allow us to maintain greater anonymity online. For some, it's a matter of convenience, for others, a necessity stemming from professional or personal needs. Regardless of the motivation…Maciej Popiołek security Cookies guide settings search
April 29 2024 Tools and technology Consent Management Platforms (CMPs) – consent mode and cookies. How to implement GDPR-compliant?In the age of digitalization, when the lines between privacy and openness in the online world are becoming increasingly blurred, digital marketing reveals its enormous opportunities and challenges. At the heart of these efforts is the collection and analysis of user data, which allows…Hubert Wróblewski Cookies instruction rodo
January 4 2023 Paid Campaigns (PPC) Modeled Online Conversions – How Does Google Ads Measure Results in an Era of Limited Privacy?More and more internet users are concerned about their privacy and anonymity. This makes tracking the effectiveness of marketing campaigns somewhat difficult due to the inability to obtain certain data. Google Ads has a solution – modeled online conversions. What is…Monika Pałczyńska analytics Cookies google conversions report indicators
27 Września 2022 E-commerce and sales GDPR for e-commerce – how to implement GDPR in an online store?Corporate digital operations require increasing agility. It's no longer just about a refined offering and its appropriate promotion, but also about staying ahead of the competition, which is growing stronger by the day. This trend will continue in the coming…Monika Pałczyńska Cookies guide rodo
July 28 2022 E-commerce and sales Cookie banner and conversion drops – how to recover lost data with Google Consent Mode?Privacy protection must be an integral part of every website. In 2022, we intensified our efforts to modify the appearance and functionality of the cookie banner to ensure it remains GDPR-compliant. Information about the cookies used on the website…Monika Pałczyńska error Cookies conversions
July 10 2022 Tools and technology Cookie banner – GDPR-compliant implementation instructions – how not to lose data from Google Analytics?Do you run an online store? Do you collect and store data? Find out what you need to know to prevent your GA campaign from being suspended! We've got a complete set of useful tips, suggestions, and examples for you. You'll find them in the following publication, which was created with the support of Klaudia Zielke (Head…Monika Pałczyńska Cookies rodo
31 May 2022 E-commerce and sales Cookie revolution – adapt your website to standards without third-party cookiesGoogle is implementing changes to its cookie policy, which is having a negative impact on cookies. What real impact does this have on user experience, and what obligations does it impose on website owners? What are the consequences of failing to comply with the new policy?Monika Pałczyńska error Cookies
19 Września 2018 Paid Campaigns (PPC) Safari Browser – ITP 2.0 Impact on Google Ads Conversion TrackingGlobal Site Tag and Google Ads Conversions for Safari Apple's new Safari browser will also introduce a new security system, Intelligent Tracking Prevention 2.0, which may cause problems with tracking conversions for users using…Paul Dalecki analytics Cookies google campaign conversions browser
