June 15 2026 E-commerce and sales How to achieve a good conversion rate in e-commerce and B2B?Website traffic is increasing, advertising budgets are shrinking, and sales are stagnating – this is a scenario familiar to many owners of online stores and B2B companies. The problem rarely stems from a lack of traffic. More often, it stems from…Mariusz Piskor B2B e-commerce conversions optimization abandoned basket sale
8 May 2026 Paid Campaigns (PPC) Does online advertising work in a B2B model?For many companies, the decision to launch online advertising isn't based on a belief that it's the right channel, but rather on peer pressure. "Everyone's on Google Ads," "the competition is on LinkedIn," "you have to do something online" – the problem…Mariusz Piskor B2B biznes e-commerce google ads campaign advertising
June 17 2022 E-commerce and sales The most common B2B e-commerce mistakes that reduce online stores' profitsB2B online sales, especially during the pandemic, have imperceptibly grown to such proportions that they have significantly exceeded the profits generated by B2C sales! We're taking a closer look at this branch of e-commerce. If you want to know how to navigate it efficiently and, above all,…Maciej Popiołek B2B mistakes e-commerce integration payment ux
June 10 2020 SEO and Content Marketing SEO for Software House – How to Reach New Clients in the IT Industry?IT is an industry that, at the moment, seems more resilient to global market turmoil. Indeed, in a time of pandemic and a world threatened by an impending crisis, it seems that the broadly defined IT market is still branching out and…Barbara Oleszek B2B happy Seo keyword visibility
