ChatGPT answers over a billion queries daily, Gemini has 400 million monthly users, and Claude is growing rapidly. Increasingly, AI tools—not just Google—are deciding which brands users will see and recognize as experts.
If your company isn't there, you're not in the new visibility game.
SEO for LLM – how to start?
Tip from the article: Treat SEO for LLM (SGO/GEO) as a complement to, not a replacement for, traditional SEO. Create content that AI cites as credible sources – knowledgeable, experience-based, and authoritative (EEAT), with data structured in JSON-LD format.
Add elements that encourage people to click on the source, even if the AI already provides part of the answer.
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Case study from AdBook
A law firm cooperating with Verseo emerged within 3 months over 2000 times in Google AI Overview responses. The result? A huge increase in brand awareness, but also a new challenge – there were 30% fewer clicks because the AI provided users with a full answer.
The solution was to restructure the content, adding extensive examples, checklists, and online calculators that encouraged users to click through to the website. As a result, in the following quarter, visits increased by 47% and conversions by 19%.
Why is it important?
- AI often provides complete answers in the results – if you want traffic, you have to give people a reason to click on your page.
- Traffic from AI search is on average 4,4x more valuable than from traditional search.
- First comes first – whoever builds visibility in LLM now will be difficult to overtake in the future.
You can read more about changes in search engines in AdBook
In the AdBook article you will find, among others:
- differences between traditional SEO and SGO/GEO,
- ways to adapt content for ChatGPT, Gemini and Claude,
- a list of key schema markup types that increase your chances of being cited,
- AI visibility monitoring tools,
- practical examples of strategies that translate into increased traffic and conversions.
By purchasing an AdBook, you support those under the care of the Serce Dziecka Foundation. Children whose hearts are beating weaker. Because in business – and in life – it's worth choosing actions that make sense.
Krzysztof Masłowski (CEO Verseo) invites you to join the charity campaign.
Summary
The above article covers the following topics:
- AI tools are increasingly replacing Google in building brand visibility, so a company's presence in their responses is becoming crucial to its success.
- Build brand authority through substantive content with JSON-LD data, treating AI optimization as a necessary complement to traditional SEO.
- A law firm increased traffic by 47% and conversions by 19% by supplementing its content with interactive tools that drove AI Overview users to click through to the website.
- Purchasing the Verseo AdBook allows you to explore AI optimization strategies and at the same time support the children of the Serce Dziecka Foundation.
