Selling SEO services requires the skills of a magician from the consultant, and a degree of trust from the client. Why? Because the payback period isn't easy to precisely define. However, an SEO specialist can ensure that the positive effects of the actions taken will be visible and, more importantly, longer-lasting than with traffic acquired through paid campaigns. The example of one of our clients demonstrates that patience pays off.
We've been working with the krzesladesign.pl domain since December 2020, implementing an SEO package for it . Initially, the budget was PLN 3500 , and has now been increased to PLN 4500.
The website is based on solutions offered by the Shoper platform. Its SEO, using Verseo, began immediately after the online store was launched. This resulted in low visibility and the time it took for Google to index the site. Currently, the website has approximately 480 subpages.
As Joanna Michalska, SEO Expert at Verseo, explains, the client's dedicated SEO specialist:
(The rest of the article can be found below the form)
The domain was well-structured and young, with a small number of links. Initially, we optimized it for SEO and meta tags. The next step was to saturate the site with relevant content – our copywriters created unique descriptions of products, individual categories, and subcategories, and also provided valuable blog posts. Link building activities were also underway , including linking from dedicated and aggregated resources and creating sponsored articles. These are standard SEO activities, which, for this domain, are achieving the intended results; the site responds well. There are no performance issues or indexing errors.
SEO – website positioning and effects
In business, all actions taken must be rationally justified by statistics and… profitability. In the example described, their rationale and profitability are clearly visible.
Increases in the visibility of keywords in the TOP 10:
Estimates suggest that the upward trend will be maintained.
When we started working on the SEO contract in December 2020, the client had one phrase in the TOP 10. Less than a year later, there were 72 phrases, and in August 2022, as many as 119!
Data from SEMStorm – charts for the period (March 2020 – August 2022)
TOP 10:
TOP 50:
Website traffic:
The power of link building in numbers – data from Ahrefs (charts for the period March 2020 – August 2022)
Number of domains from which links come:
Pages from which links come:
About SEO results that are doubly satisfying
The furniture industry belongs to the difficult category.
As Dariusz Cichocki, Business Development Manager at Verseo and a dedicated account manager, explains, its competitiveness was further strengthened by the epidemiological situation:
The furniture industry is growing rapidly and is competitive. The pandemic has intensified this trend. This is understandable – we've been forced to spend more time at home, so we've shifted some of our budgets to furnishing or retrofitting our homes to make living there more comfortable. […] Furthermore, Poland is one of the largest furniture producers in the world. More and more customers are focusing on selling on the domestic market, not just exporting. This results in increased competitiveness and higher prices for online advertising.
The specialist points out that many additional factors influence e-commerce sales success. In this case, the following are worth noting:
- simple, intuitive store (UX)
- competitive prices
- high quality
- following trends
- sensitivity to market demand
- forms of transport and payment
- product availability
- well-crafted descriptions
- order processing time
- convenient transport (some furniture arrives already assembled).
In the case of this cooperation, all of the above elements were maintained, which, combined with the experience and commitment of the SEO specialists, had to result in good results.
"The client trusts us. They expect results, not blindly implementing previous agreements. They're flexible, which allows us to respond to any changes on an ongoing basis and adapt nimbly to the situation. We capture our activities and their results in quarterly reports. If a client wants to make changes to their website, they always inform us in advance and ask for advice. This works – we can then commission new content writing and manage link building. Thanks to this partnership, all parties win – literally and figuratively! It's also worth mentioning that the budget is adequate to what we want to promote. When we need to expand the scope of promotional activities, the client is open to it. This lack of inhibition allows us to achieve our goals without unnecessary downtime ," explains Dariusz Cichocki.
Joanna Michalska adds that working without pressure yields significantly better results. Delegating a contact person from the client's company facilitates mutual communication and also increases the value of the collaboration.
" For this website, we built its visibility and link profile from scratch, which is both a significant challenge and an opportunity to demonstrate how SEO can impact sales results. Responding quickly to algorithm changes is crucial – when growth was weakening, we sought a way to further increase visibility. As a result, we closed August 2022 with our best results ever. From my perspective, this is a very good collaboration, with visible results and further development prospects, " says Michalska.
Website positioning with Verseo – are you satisfied?
The mutually satisfactory cooperation is evidenced by the comment of the client who not only extended the contract with us, but also decided to increase the budget from PLN 3500 to PLN 4500.
We began working with Verseo on the SEO of the krzesladesign.pl store after seeing good results in Google Ads campaigns. We knew that one marketing channel wouldn't be enough and we needed to start attracting new customers from other sources. We realized that SEO isn't an easy channel; it requires time and patience. However, the evidence of our fruitful SEO collaboration is clearly visible in the presented statistics. Since commencing joint SEO activities, we have significantly increased the profitability of our business. We appreciate the communication style and reliable approach of our account manager. Together, we have already established strong positions, but we are not stopping and are continuing to develop with Verseo, " explains Rafał Bagiński, Product Manager at Krzesla Design.
We're taking the gauntlet. Flying! Want to play with us? Fill out the form and receive a free quote!
Summary
The above article covers the following topics:
- The effects of positioning the website krzesladesign.pl
- Positioning results of the website krzesladesign.pl
- Customer review krzesladesign.pl
