ChatGPT Ads – Be Where Your Customers Are Looking for Answers

ChatGPT Ads is one of the fastest-growing advertising channels. See how you can use it to gain a competitive advantage.

You reach the customer exactly at the moment they are making a purchasing decision
Special offer: first 3 months for PLN 400/month
More than 9,2 mln Poles use ChatGPT every week
Analytics for 1 PLN instead of 1920 PLN

Check how much it costs → Check if your industry can already advertise on ChatGPT

4.7/5 500+ companies in the TOP 10 13 years on the market

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Be a recommendation, not just a search result

ChatGPT ads appear at the bottom of replies—clearly marked as sponsored, and selected based on the conversation topic, not the user's random interests. It's not a screen full of competition like in search results—it's a well-tailored proposition at a time when the customer most needs help choosing.

How many times in the last week have you used ChataGPT instead of searching Google?

More and more questions that once landed in search engines are now finding their way to ChatGPT. It's worth being present where the customer decision-making process actually begins today.

Fact · 01 / 04

This is no longer an announcement – it's a working channel

On August 24, 2026, OpenAI launched advertising on ChatGPT in 31 European countries, including Poland, and a week later, on August 31, it opened access to a panel for Polish advertisers to create their own campaigns.

The advantage for you: you can launch your campaign before most companies in your industry do.

Fact · 03 / 04

The channel is growing faster than any other

The weekly reach of AI tools in Poland increased by 106% year-on-year, and globally, ChatGPT was approaching one billion active users per week in the summer of 2026.
The advantage for you: you invest in a channel at the threshold of growth, not in the saturation phase – as is the case today with Google or Facebook.

Your ad appears as a clearly marked suggestion right after the response. Less competition for attention = a greater chance the customer will choose you.

Customer asks ChatGPT for a solution. Let him hear about you

Advertising on ChatGPT with Verseo is a combination of precise contextual targeting, tailored creative, and a billing strategy tailored to your goal.

A response featuring your brand reaches the customer at the exact moment they ask for a recommendation – instead of scrolling through ten results looking for the right option.

Precise targeting

You reach your customer based on keywords, the context of the query, and the topic of the entire conversation – not random interests or demographics.

Keywords
Query context
Conversation subject

A format that attracts attention

Your ad appears in a natural place in the conversation – visible on iOS, Android and Desktop, always clearly marked as sponsored.

Headline up to 50 characters
Text up to 100 characters
Square graphics

Settlement tailored to your goals

You pay for what actually achieves your business goal – not for the mere fact of displaying an ad.

Reach → CPM billing
Traffic / conversion → CPC settlement
Strategies: Maximize Conversions or Maximum CPC

An important concept

EEAT

Experience · Expertise · Authoritativeness · Trustworthiness

SAFE ADVERTISING ENVIRONMENT

Your brand appears in a safe context

OpenAI prohibits advertising from appearing in conversations about topics such as health crises, content involving minors, political topics, and illegal or adult content. Your brand will not appear alongside controversial or harmful content – brand reputation is protected by design.

4.5 356 opinions

5.0 21 opinions

4.7

average of 377 reviews

Because what counts for us is the real effect, not just slogans.

"Our products appeal to discerning customers. That's why we sought a partner who conducts advertising campaigns with the same care, commitment, and sincerity as we do. Because what matters to us is real impact, not just slogans."

Anna Rutkowska-Didiuk

Co-owner of the Mokosh brand

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We're laypeople, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec

Owner of the Galea brand

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak

Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done, and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a human being on the other side. This human, empathetic face of business."

Paulina Malicka

E-commerce Manager Costway

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michael Tobias

CEO & Co-owner Fotoforma

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia

COO At MasterSport

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik

Co-owner of Rugito.pl

We like to scale businesses!

"We derive many benefits from working with Verseo. The company handles the preparation of our entire campaigns, but also responds promptly to any market fluctuations and suggests budget changes when necessary. Verseo has been carrying out its work reliably for several years now."

Mateusz Fatek

CEO of Fatix

Our team discusses Meta Ads campaigns in a meeting, analyzing data and results

150+

specialists

24/7

monitoring your campaigns

30 days

your campaign attribution window in ChatGPT

Office in Poznań · we work with clients throughout Poland

Our marketing team works at computers, analyzing data for foreign positioning

Our Verseo team discusses international SEO, data analysis, and growth strategy at a meeting

Our marketing team works on computers in the office, foreign positioning

Case Study · E-commerce beauty

Two years of cooperation with INGLOT

Most SEO agencies sell activity. We deliver real results.

Increase in sales from organic traffic

+ 240 %

after 24 months of cooperation · source: Google Analytics 4

+ 102 %

phrases in the TOP 10

2,961 → 5,990

3 542

phrases in the TOP 3

+80% vs start

> 100

backlinks

from the beauty industry

Google Visibility by Semstorm comparison 06/2024 → 06/2026

Project supervisor

We base our increased visibility at inglot.pl on the synergy of three pillars: technical optimization, substantive content, and proprietary link building. Close collaboration with the client is key – thanks to regular consultations, we quickly adapt our strategy to new offerings and current sales priorities.

Case Study · E-commerce · Compression Socks

SEO working non-stop for Kompresyjni.pl

23% of the company's revenue comes from organic traffic – all channels work together.

Increase in revenue from organic traffic

+ 747 %

year-on-year · source: Google Analytics 4

292

phrases in the TOP 3

+426% increase in transactions

23 %

share of organic traffic

in total revenue

SEO + Ads

full synergy

all channels

Data from google analytics 4 year-on-year comparison

Team Commentary

23% of the company's total revenue comes from organic traffic – the SEO machine is working non-stop. Integrating SEO with Google Ads and Shopping campaigns was key: each channel supports the others, and GA4 provides a complete picture of the customer journey.

Case Study · E-commerce · Online Optics

Appetite for more in e-okularnicy.pl

Increased revenue, transactions and visibility – the results are more than satisfactory.

Year-on-year revenue growth

+ 67 %

Year-on-Year Comparison · Source: Google Analytics 4

+ 46 %

increase in transactions

1,200 phrases in the TOP 10

1 200

phrases in the TOP 10

stable increase in visibility

3 channels

SEO · Google · Meta

full synergy

Data sources: GA4 · Google Ads · Meta

Klient

The results are beyond satisfying. We're hungry for more! Verseo understands the specifics of e-commerce and combines SEO with paid campaigns so that one channel doesn't cannibalize the other.

Case Study · E-commerce · photo accessories

All channels integrated in Fotoforma

Ready-made solutions, implementation and monitoring – one partner for many fronts.

Year-on-year sales growth

+ 40 %

ROAS is increasing across all channels

↑ ROAS

in all channels

SEO + Google + Meta

+ 40 %

sales growth y/y

year-on-year comparison

4 channels

full integration

SEO · Ads · Meta · GA4

Źródła: GA4 · advertising platforms

CEO

We were looking for a partner who could propose, implement, and monitor turnkey solutions. Verseo delivered. Instead of juggling multiple agencies, we have a single team that keeps everything running smoothly.

Case Study · Premium fashion · e-commerce

Stable premium growth with James Conti

Higher sales are the result of a partnership approach and ethics – not aggressive practices.

Year-on-year sales growth – premium segment

Stable

ROAS is increasing across all channels

↑ ROAS

all channels together

Google · Meta · SEO

y/y ↑

stable sales growth

premium segment

3 channels

coherent strategy

one partner

Źródła: advertising platforms GA4

Marketing Manager

I appreciate Verseo's partnership approach and ethics – higher sales are the result. Premium fashion isn't about maximizing clicks, but building a brand long-term, and Verseo understands this.

Are ChatGPT ads already available in Poland?

Yes. On August 24, 2026, OpenAI launched advertising in 31 European countries, including Poland, and starting August 31, Polish advertisers will gain access to a panel for creating their own campaigns. This is still a new channel – the sooner you enter, the less competition you'll encounter.

Who will see my ad?

Ads are displayed to Free and Go plan users—ChatGPT's largest audience. Plus, Pro, Business, Enterprise, and Edu plan users do not see ads.

How does targeting work – do I have to set keywords like in Google?

You don't have to build long lists of phrases. The system selects ads based on keywords, the context of the query, and the topic of the user's entire conversation – so you reach customers exactly when they're looking for a solution like yours.

Do I need a new contract to start?

Not necessarily. If you already have a SuperMagnes contract with us, we can get started without any additional paperwork. If you use two channels (e.g., Meta + Google Ads) and want to add ChatGPT, a simple solution is to switch to a Multichannel contract.

Whose account is the campaign running on – mine or Verseo's?

Always yours. Create your own account in OpenAI Ads Manager and then invite our team in Settings → Users → Invite. This gives you full control over your data, budget, and campaign history—even if you change agencies in the future.

What does the ad itself look like?

This is a headline (up to 50 characters), text (up to 100 characters) and a small graphic in square format, displayed at the bottom of ChatGPT replies – always clearly marked as sponsored and separated from the body of the reply.

Can any industry advertise on ChatGPT?

Almost every category—with the exception of a few categories excluded by design: adult content, political and conflict topics, illegal and dangerous content, and contexts related to health crises or child safety. This limits advertisers in these areas, but also protects your brand from being exposed to controversial content.

What is GPT Ads and how does advertising work on ChatGPT?

GPT Ads is an OpenAI advertising system that displays sponsored messages under ChatGPT responses. Its operating principle distinguishes it from established platforms: ads are selected not based on cookies, browsing history, or demographic data, but rather on the content of the conversation. The system analyzes the user's question and the topic of the entire conversation, then displays an offer related to what the person is currently searching for.

This mechanism changes the nature of the advertising experience. A user who asks ChatGPT about furnishing a small apartment sees a suggestion from a multifunctional furniture store below the answer – at a time when the problem is relevant to them. Therefore, advertising on ChatGPT doesn't interrupt the conversation; it complements it.

AI advertising and search engine advertising – what is the difference?

In a search engine, users receive a list of results in which dozens of ads and organic listings compete for attention. In ChatGPT, they receive a single answer, and beneath it, a single, clearly marked sponsored message that doesn't have to compete with dozens of neighboring links.

The way queries are formulated also differs. We enter two- or three-word phrases into the search engine, while ChatGPT asks full questions – including budget, situation description, and expectations. This ensures that AI ads reach people whose intentions the system knows much more about than the phrase alone would suggest. The third difference concerns the competition: the channel is still developing, so fewer advertisers are competing for the same user than in mature auction systems.

How do we prepare a GPT Ads campaign?

Work on the campaign takes place in several stages:

We analyze the questions your customers may ask ChatGPT – this is a different starting point than the classic list of phrases from a search engine,
we configure the account in OpenAI Ads Manager, which remains your property and our team receives access to it,
we prepare creations within the format limits: headline up to 50 characters, text up to 100 characters and square graphics,
we set up conversion measurement and select the billing model – CPM when building reach, CPC when driving traffic and sales,
we optimize the campaign based on reports and a 30-day attribution window.

A concise format requires precision. A specific promise must be squeezed into two short lines of text, so we test creatives in various variants and retain those that generate the lowest conversions.

AI advertising is one of two ways to build brand presence on ChatGPT. The second is AI SEO , which optimizes content so that language models reference your website in generated responses. Paid campaigns provide immediate visibility, while organic activities build it long-term – the best results are achieved by combining both approaches.

Open AI Advertising and Organic Visibility

GPT Ads campaigns should be embedded within a broader strategy to build visibility. ChatGPT uses content available online to answer questions, so a well-optimized website increases the chance of brand exposure beyond sponsored content . Website SEO organizes the website's structure and content, and online store SEO does the same for product and category pages in e-commerce. Open AI advertising immediately attracts attention, while organic content ensures that users click through to a page that answers their questions and closes the sale.

What place does advertising on ChatGPT have in the sales funnel?

Someone asking ChatGPT about a recommended product or service has usually already passed the awareness stage – they know what they need and are looking for help choosing. GPT Ads therefore operates in the middle and lower parts of the funnel, where decisions are made. For this reason, the channel complements social media outreach campaigns well : the video ad creates a need, and the ChatGPT message appears when the user requests a recommendation. We help companies operating multiple advertising systems divide their budget so that each system works at its own stage of the purchase journey.

Why advertise on ChatGPT now?

The history of advertising channels shows a recurring pattern: rates are low at first because advertisers are few, and as the platform becomes more popular, costs rise. This was the early years of Google Ads and Facebook Ads. Advertising on ChatGPT is currently in its early stages – launching in Poland began in late August 2026, so in most industries, only a handful of companies are currently vying for user attention.

An early start offers another advantage: data. Companies that are the first to test messages, query groups, and billing models will enter the growing competition period with ready-made conclusions , while others will only begin learning the channel. If you're interested in seeing how GPT Ads can work in your industry, schedule a free consultation – we'll assess the potential of your clients' queries and propose a plan for your first campaign.

You are now reading:

Advertising on ChatGPT

What is GPT Ads and how does advertising work on ChatGPT?
AI advertising and search engine advertising – what is the difference?
How do we prepare a GPT Ads campaign?
Open AI Advertising and Organic Visibility
What place does advertising on ChatGPT have in the sales funnel?
Why advertise on ChatGPT now?

ChatGPT Ads – Be Where Your Customers Are Looking for Answers

Fill form and arrange a conversation with an expert

360 digital marketing agency

Be a recommendation, not just a search result

Customer asks ChatGPT for a solution. Let him hear about you

Your brand at the center of customer considerations

3 Pillars effective campaign

Precise targeting

A format that attracts attention

Settlement tailored to your goals

Gain an advantage in your industry

Get ahead of the competition and win customers