What advertising formats does TikTok offer?

We tailor the format to your business goals: In-feed Ads: Ads displayed naturally between organic videos. Catalog Ads: Ideal for e-commerce, generated from a product feed. TOP Ads: A premium format that users see immediately upon opening the app. Search Ads: (Coming soon to Poland!) Ads displayed to people who enter specific phrases into a search engine.

How does targeting work on this platform?

The TikTok Ads system analyzes hundreds of signals in real time. We can reach people based on: Behavior: for example, those who watched videos on specific topics to the end. Your data (Remarketing): We remind people who have visited your website about abandoned carts. Lookalikes (LAL): We find new users with behavioral profiles identical to your best customers.

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TikTok Ads – Price List

Hit harder, pay less! While other platforms guess who your customer is, TikTok knows just what they want to buy.

Starter

~~300,00 €~~ -25 €

275,00 € Campaign management fee for a certified, experienced expert. This includes: creating ad architecture, strategy planning, ongoing contact, development recommendations, and direct account follow-up to increase effectiveness and sales.

(monthly service)

~~300,00 €~~ -25 €

for TikTok Ads budget
up to 1 249,99 € The amount you allocate to your monthly advertising budget on TikTok Ads. This amount is collected entirely by META for your ads and does not include service fees. You can pay the budget yourself directly in TikTok Ads or have us do it for you.

A package that allows you to fully unfurl your sails,
campaign optimization
and using multiple formats simultaneously.

Choose a package

Standard

~~300,00 €~~ -25 €

+7% of the budget amount

(monthly service)

~~300,00 €~~ -25 €

+7% of the budget amount

for TikTok Ads budget
from 1 250,00 € to 3 749,99 € The amount you allocate monthly for your TikTok Ads advertising budget. This amount is collected entirely by Facebook for your ads and does not include service fees. You can pay the budget yourself directly in TikTok Ads or have us do it for you.

The flagship package for companies that want to advertise in the TikTok environment on a large scale.

Choose a package

Extended

~~450,00 €~~ -50 €

400,00 € Campaign management fee for a certified, experienced expert. This includes: creating ad architecture, strategy planning, ongoing contact, development recommendations, and direct account follow-up to increase effectiveness and sales.

+7% of the budget amount

(monthly service)

~~450,00 €~~ -50 €

+7% of the budget amount

for TikTok Ads budget
from 3 750,00 €The amount you allocate monthly for your TikTok Ads advertising budget. This amount is collected entirely by Facebook for your ads and does not include service fees. You can pay the budget yourself directly in TikTok Ads or have us do it for you.

The offer is intended for companies looking for modern methods of advertising management and optimization as well as the highest quality of service.

Choose a package

Do you operate on higher budgets?

Not sure which plan is best for you? Contact us!

Ask about the package

Do you need more information?

Write or call us!

contact@verseoads.com 61 307 13 28

All amounts are net amounts in PLN.

A package of 4 advertising films per month for PLN 1 for the first quarter.

70€

Implementation of a tracking tool that enhances data tracking, sending it to advertising panels and speeds up campaign optimization.

55 €/month

Analytical package (events, conversions, remarketing) to collect key data from the start, optimize campaigns faster, and conduct activities stably and effectively.

480 €

Before the TikTok Ads campaign starts, we provide

Comprehensive preparation including technical audit and analytics, development of campaign and communication strategies, and creative support in creating scripts and video content that maximize the effectiveness of TikTok Ads campaigns from day one.

Included in all TikTok Ads plans from Verseo
you get:

TikTok Ads campaign design and construction, and full onboarding
Constant care and advice from a dedicated TikTok Ads specialist
Full live reporting
Help with installing tracking codes
All available formats and campaign types tailored to your business needs
Help with connecting TikTok Ads resources and external tools like HubSpot
Help with setting up a catalog, Pixel, and other resources

Additional options:

Video projects
Market trend analysis
In-depth web analytics
Expanding activities to include other paid channels and SEO

TikTok Advertising Pricing – Questions and Answers

The cost of service depends on the selected package and the advertising budget we manage. The standard cost for a budget of PLN 5,000 is approximately PLN 1,100 per month. Similar to Meta Ads, we use a transparent billing model: a flat fee for expert support plus a percentage of the budget spent (+7%), allowing for flexible scalability.

Although the platform's technical limits prevent you from starting with lower amounts (around 80 PLN/day), to achieve measurable business results, we recommend budgets that allow you to freely enter new sales and lead generation channels. Remember that TikTok is currently the fastest-learning algorithm, and isn't yet as saturated with advertisers as other advertising media.

Absolutely. This is one of the most common myths we face. In Poland, the app is already used by 15,7 million users daily , and most importantly, the 25-44 age group accounts for a staggering 55% of all users . These are people with real purchasing power who spend an average of over 80 minutes a day on the app.

No. Unlike traditional social media, on TikTok you build reach without large budgets or thousands of followers . The advertising system is based on tailoring content to preferences, not the number of followers. It's a platform where you don't compete for attention—you simply receive it.

Yes! Thanks to the tools we have, we can help you generate your first promotional videos for this channel. Remember, however, that creating videos for TikTok doesn't require professional equipment or complicated editing. In most cases, you can publish the exact same content you create for Reels or YouTube Shorts, which saves you significant time.

We adapt the format to your business goal:

In-feed Ads: Ads that appear naturally between organic videos.
Catalog advertising: Perfect for e-commerce, generated based on a product feed.
TOP Ads: The premium format that the user sees immediately after opening the application.
Search Ads: (Coming soon in Poland!) Ads displayed to people who enter specific phrases into a search engine.

Yes, TikTok is a complete performance platform. We leverage the full sales funnel—from building awareness to hard conversions like purchases, leads, or app installs. Furthermore, TikTok campaigns demonstrate synergy with Meta Ads, increasing ad recall by approximately 40%.

The TikTok Ads system analyzes hundreds of signals in real time. We can reach people based on:

Behaviors: e.g. those who watched films on a specific topic to the end.
Your data (Remarketing): We remind people who visited your website about abandoned shopping carts.
Lookalike (LAL): we find new users with a behavioral profile identical to your best customers.

Marta Burchard
Digital Ads & AI Product Manager

TikTok is a fully fledged communication channel that influences thousands of purchasing decisions every day. Not sure which plan is right for you? Write to us!

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We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

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