ChatGPT is used by over a billion users worldwide every week, making it
a powerful new channel for reaching customers, not just a passing trend.
In Poland alone, this tool attracts approximately 35% of internet users per month, which translates into
approximately 13 million people per month, with the coverage of LLM systems in the country growing
at a rate of over 100% year over year. Users interact with the model
not only for entertainment purposes, but above all they are looking for specific
answers, solutions and recommendations, which allows the brand to present itself precisely in
when the client is actively seeking help in making a decision. This is
also an excellent way to diversify advertising traffic sources, allowing
avoiding the results being dependent solely on dominant platforms such as Google or
Goal.