Cost of store positioning – the price depends on 3 factors
The cost of online store SEO is based on several pillars. In Telegraf, the cost of e-commerce SEO packages is influenced by:
Cost of technical optimization of the store
The beginning of SEO also marks the most intense period of work for the SEO specialist. E-commerce must be adapted to Google's technical requirements as precisely as possible. The website's code, structure, meta descriptions, and loading speed can all be improved by the technical side of SEO, and this should be prioritized for more effective subsequent efforts. Technically adapting an online store can be compared to building a solid foundation for a house.
The high cost of store positioning in the first months, allocated to technical optimization, allows us to achieve quick results already shortly after the start of the contract.
Cost of e-commerce link building
Obtaining links from other websites is another component of the SEO costs for online stores. Building a meaningful link profile is a key element of the SEO process and e-commerce. The SEO specialist decides where to source links and how to design the external and internal linking architecture.
The cost of linking an online store depends largely on the quality of the website linking to us. Domains with a high reputation, high traffic, and traffic-building value will also be valuable to us.
The cost of linking your store also depends on whether you want to acquire a nofollow or dofollow link. A nofollow link won't directly transfer SEO power from the linking site to the linked site. A dofollow link, however, allows you to fully leverage the power of the linking site and thus boost your own reputation. This can be explained in one sentence: you become what you associate with.
A low-quality link, or one that's enough to become part of a small local website's link profile, costs anywhere from 0 to 200-300 PLN. Linking from larger, older websites can cost anywhere from 500 PLN to several thousand.
Since building a "natural" linking profile – as you can guess from the above amounts – is a major financial challenge, it should be done with the help of a specialist who will allocate the given funds in the most sensible way and extract as much as possible from the budget in relation to the reputation of the linking domains.
The cost of link building for e-commerce involves both the creation and operation of domains, hosting, and tools. Higher plans allocate an additional budget for acquiring valuable links. Link prices for these acquisitions range from several hundred to even several thousand złoty.
The cost of preparing content for an online store
The Google search engine thrives on content. When creating or improving content, we must constantly keep in mind that, in addition to humans, our texts are also read by… Google robots. We must ensure the quality of the content, its relevance to the topic being discussed, to provide the most complete information possible. Text structure, headings, the appropriate number of paragraphs for readability are all important, as well as—and most importantly, some argue—an appropriate and high saturation with specific keywords. When it comes to text, everything matters.
The cost of preparing texts for an online store depends largely on the existing situation, the goal we have set for ourselves, the size of the store and the scale of the competition in this area.
Text creation rates are usually billed per thousand characters including spaces.
Content costs peak during the first few months of a partnership. This is when content descriptions are ordered for existing and new categories and sections.
