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Google Ads preview and diagnostics – verify ad visibility and location

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Search Ad Diagnostics – How to check if ads are displayed in search results for a given city?

If you want to check if your ads are showing in another city or country, for example, simply use the ad preview tool. Search ad diagnostics is the first step to effectively monitoring and optimizing your paid search activity.

How to do it?

Log in to your Google AdWords account . Click the Tools menu , then Ad Preview and Diagnostics . The system will redirect you to the ad preview tool. For example , I'm in Poznań and want to see if my ad is showing in Wrocław. On the left, I set the location to Wrocław, and at the top, I enter the keyword I want to check:

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Using this tool, you will see exactly the same results as in Google search, but importantly, it will not affect your campaign statistics.

Check out related articles

Google Ads Diagnostics FAQs

This free feature, built directly into the Google Ads dashboard, lets you safely check whether and how your text ads are appearing in search results for specific keywords.

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Your data is safe. More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

  1. access to your data,
  2. rectification of your data,
  3. request deletion of data,
  4. processing restrictions,
  5. object to the processing of personal data,
  6. transfer of personal data,
  7. withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

  1. handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
  2. marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
  3. securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

  1. providers of tools for: website traffic analysis, sending marketing information.
  2. entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

  1. necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
  2. in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

Searching for your ads traditionally and not clicking on them artificially lowers your click-through rate (CTR). This lowers your Quality Score and can increase your campaign costs. Furthermore, after a few such attempts, Google's algorithm will assume you're not interested in its own offer and will simply stop showing it to you.

Above all, it protects your statistics and budget. Impressions generated through "Preview and Diagnostics" are not included in your official account statistics, do not reduce your CTR, and incur absolutely no costs. The tool also displays real search results, so you'll also see your competitors' ads.

The tool allows you to test ad visibility under very precise conditions. You can simulate searches from a specific location (e.g., see how a user sees an ad in a different city), for a specific language, and on different device types (computer or smartphone).

A huge advantage of this solution is problem diagnosis. The system not only reports a lack of delivery but also immediately identifies the cause. Reasons could include a depleted daily budget, a too low CPC bid, a paused ad group, or a low ranking. This allows you to immediately know what needs to be optimized in your account.

Summary

The above article covers the following topics:

  • checking the visibility of ads in different cities and locations,
  • monitoring Google Ads campaigns using diagnostic tools.

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