Online store positioning is usually the most cost-effective way to increase customer traffic. Thanks to SEO specialists, your website appears higher and higher in search results when a specific search term related to your offer is entered, which helps attract and convince new Google searchers—indeed, almost all internet users—to place orders.
Moreover, since the page displays after entering a phrase more or less related to the store's offerings, it's shown to someone who has already expressed initial purchase intentions. This isn't sending a random message to a random group with minimal chance of establishing a relationship, but rather appearing precisely where a potential customer is already waiting.
What is the ClickShop platform?
The Clickshop/Esklep platform (the official name was changed from ClickShop to eSklep some time ago) is a service launched by the home.pl hosting service that allows you to set up and run an online store . ClickShop is based on a SaaS (software as a service) model, meaning the store owner pays a recurring fee for access to the service (monthly or annual billing is possible).
Clickshop/Esklep is a platform focused on ease of use – users can start selling in their store very quickly, and compared to many competing services, minimal action is required. The price for the low entry threshold is a relatively limited editing option – although esklep offers nearly 50 graphic templates and numerous integrations with external tools, it is difficult to configure a completely unique online store and implement less standard ideas.
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ClickShop positioning
Clickshop positioning allows you to reach out to customers – properly conducted SEO activities increase brand recognition, consequently bringing traffic to the website from search engines and – ultimately – new, satisfied customers.
Unlike Facebook Ads or Google Ads campaigns , which are also a popular way to acquire customers online, positioning stores on Clickshop/eSklep usually brings more lasting results - in the case of the above-mentioned systems, the end of the campaign always means the cessation of traffic, while SEO allows you to maintain the effects for a longer period of time.
Who is ClickShop suitable for?
The Clickshop/eSklep platform can be a good choice, especially for beginner e-commerce business owners and those who value ease of use above all. It's a relatively inexpensive (several hundred złoty per month, depending on the package) option for setting up an online store, with setup requiring no programming knowledge or advanced settings. Since ClickShop is owned by a Polish company, the platform also offers Polish-language support.
The extensive integration package is also noteworthy – eSklep easily integrates with online payment services, courier services, social media, and traffic analysis platforms ( Google Analytics ). The advanced version also supports integration with several ERP systems.
ClickShop (eShop) positioning basics
Clickshop/e-shop website positioning is performed using the same methods used for other CMS systems. Before initiating any activities, an SEO audit should be performed , allowing for a thorough analysis of the current situation. The next step involves technical optimization of the website, modifying the content, and acquiring links to the e-shop from external sites.
Each of the above aspects is very important - neglecting one of them reduces the store's potential.
ClickShop store positioning
Clickshop (e-shop) is a platform that allows you to modify certain website elements related to SEO. While its set of options is quite limited and cannot compare to the SEO versatility of, for example, WordPress, let's go through the most important SEO features provided by the developer.
Friendly URLs
A friendly address is, for example, nazwa-sklepu.pl/kategoria/buty instead of nazwa-sklepu.pl/category/67402847 – such a link says nothing about the category's content and is nearly impossible to remember. In SEO, friendly addresses are a "must have" – they are useful for both search engine bots and users.
Meta Title and Description
This is the title and description of the page, which will be found in search engines if the store appears in the results. Metadata can be set separately for each subpage – while the title is considered by bots, the meta description is very important in attracting traffic as a description that convinces users to click.
This type of redirect is set when a subpage changes its address —for example, when combining product categories in e-commerce and "transferring" the power of the old link to the new one. Clickshop allows you to set 301 redirects.
site map
A sitemap is a guide for bots – it informs crawlers about the structure of the page. Generating a sitemap is crucial – the resulting XML file is then placed by an SEO specialist in Google Search Console or similar Bing tools.
Editing the robots.txt file
This file is a set of information for bots, informing crawlers which addresses they can access and which are blocked. Clickshop/eSklep allows you to edit the robots.txt file.
Modifying the page code
This option allows us to customize the store's appearance to a much greater extent than simply selecting one of the dozens of templates available. While this doesn't directly impact Google rankings, it has a significant impact on the user experience – some element and color combinations are more effective than others in driving conversions.
Limitations of the eSklep platform and SEO
The features presented above allow for SEO activities, but the Clickshop/e-shop platform is not an ideal CMS for SEO activities . Page editing options are severely limited compared to competing services. This is primarily due to the lack of access to the source code – all changes apply only to the frontend (the part displayed to users), not allowing for changes to the mechanics themselves.
The price of positioning online stores on eSklep
SEO for Clickshop/e-Shop stores can cost from just over a thousand złoty to several thousand złoty per month . The price depends primarily on the scope of the work and the competitiveness of the industry – the stronger the competition, the more work an SEO specialist will have to do. It's worth checking out the e-commerce SEO price list on the Verseo website, and then discussing the scope of the work with an expert.
Effective positioning of the ClickShop store with Verseo
Effective SEO for stores on Clickshop/eSklep requires knowledge and experience. Verseo specialists know how to maximize the platform's SEO potential and improve your store's visibility in search engines. Importantly, we approach SEO holistically – we begin each collaboration with a detailed SEO audit to carefully select subsequent actions.
FAQ
Clickshop/eshop website positioning without secrets – see answers to the most frequently asked questions about clickshop seo.
How long does it take to position an e-shop?
Typically, it takes several weeks to several months to see the first results. However, it's important to remember that SEO isn't a finite process – once you've achieved a position, you need to defend it, otherwise it will be taken over by competing stores.
How much does eShop positioning cost?
Depending on its size and the strength of the competition, the costs of SEO for an online store can range from around 1,000 to several thousand złoty per month. Generally, stores with a wide range of product categories face a more difficult challenge because they must compete with a larger number of entities.
Can I position the ClickShop website myself?
Of course, SEO optimization for Clickshop/e-shop is possible to a certain extent and can bring results. However, SEO conducted by experienced specialists at a marketing agency will, in the vast majority of cases, be much more effective and will help avoid potential errors that can negatively impact both the store's position and online image.
What does eShop store positioning involve?
Online store positioning is the "big three" of SEO – technical optimization of the website, modification and expansion of content according to guidelines, and obtaining links from websites with similar themes, which increases the store's credibility in the eyes of Google bots. SEO activities should always be preceded by a thorough SEO audit.
Is it worth positioning your eShop?
Yes. Positioning stores on clickshop/e-shop is an effective method of increasing the number of users visiting the website and convincing them to take advantage of the offer, and consequently increasing e-commerce sales.
Summary
The above article covers the following topics:
- Characteristics of the ClickShop platform as an e-commerce tool
- The process and importance of positioning stores on the ClickShop platform
- Limitations of the eSklep platform in the context of SEO activities
- Pricing structure of online store positioning services on eSklep
- Effective positioning of the ClickShop store offered by the Verseo agency
