Are you thinking about advertising on Pinterest? It can be a great way to attract customers and increase sales. But before you use this tool, learn what's worth promoting and how to do it. We've got you covered.
What is Pinterest?
Did you know that Pinterest was founded in 2010? It's significantly older than TikTok and has been around a bit longer than Instagram. It's a platform that differs significantly from other social media platforms. It's not directly used for communicating with other users. Rather, it's a virtual "pinboard" to which you can "pin" various photos, videos, and other materials – all for inspiration. For what? For example, to decorate a room in a specific way, create a specific outfit, or travel to an unusual destination.
On Pinterest, users can like individual content and create their own thematic collections – useful, for example, when implementing projects, plans, or dreams. This nature of the platform also reflects the specificity of its users . Although fewer in number than on the aforementioned social media platforms, they are much more active and open to discovering new things . This is precisely where Pinterest's advertising potential lies.
What is worth advertising on Pinterest?
Pinterest users are often passionate and seeking inspiration for action and ideas – including shopping ideas. They typically belong to the younger generations: Gen-Z and millennials, although older users are also present. This general overview allows us to identify industries for which advertising on Pinterest will be a perfect fit. Here are a few of the most important ones.
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Fashion and beauty
Many people who visit Pinterest seek inspiration for styling. Trendy hairstyles, designer dresses, athleisure shoes, and business attire accessories are just a few examples of things that might interest users.
That's why Pinterest is used by, among others, the following companies:
- clothing and footwear brands;
- clothing and shoe stores (especially those operating online);
- online drugstores;
- cosmetic brands;
- companies offering accessories and add-ons.
Culinary
Pinterest is also a source of culinary inspiration and recipes. You can "meet" many "foodies" there—people who enjoy tasty, good-looking food. Which advertisers can capitalize on this potential? Primarily:
- food brands (producers and distributors);
- food and beverage e-stores;
- restaurants and food chains;
- culinary bloggers and cookbook publishers.
House and garden
Because Pinterest is all about image, users are also interested in all kinds of materials related to interior design and furnishing. Therefore, the site advertises, among other things:
- interior designers;
- producers and distributors of finishing materials;
- furniture manufacturers and distributors (including furniture e-stores);
- renovation companies;
- garden designers;
- producers and distributors of garden accessories.
Handicrafts and DIY
Pinterest is a portal for creative people. As such, its audience includes:
- DIY stores;
- distributors of accessories, furniture and DIY accessories;
- handicraft bloggers.
Technology and electronics
Using electronic devices, especially smartphones, has become a daily occurrence for most people. Therefore, Pinterest users are also looking for inspiration in this area. As a result, the platform is eager to promote:
- electronics e-shops;
- sellers of gadgets, e.g. designer phone cases, etc.;
- distributors of home appliances and technological accessories.
E-commerce
We've already mentioned the types of online stores that readily advertise on Pinterest in the previous categories. However, it's worth noting that companies operating in other e-commerce areas can also effectively acquire customers through this platform. This is due to, among other reasons:
- Pinterest enables integration with the most popular e-commerce platforms, such as Shopify, Magento and WooCommerce, which allows, among other things, the creation of dynamic ads;
- the website allows you to redirect from advertising directly to the sales page – this solution increases conversion potential.
So, no matter what you sell online, you might want to consider a Pinterest campaign.
Pinterest – what is this platform and how does it work?
Are you in one of the industries that consider Pinterest advertising a good solution? Before you launch a Pinterest Ads campaign , make sure your investment in Pinterest promotion is profitable. What should you keep in mind?
- Clear assumptions of the advertising campaign on Pinterest – Before you start planning, define your USP, business and sales goals, and target audience. Also, clarify the budget you can allocate for promotion.
- Well-prepared advertisements – Choosing the right ad format (standard pin, collection, or perhaps video?) as well as its content are crucial. It should be appealing to your target audience and inspire clicks.
- Correct campaign setup Pinterest allows you to very precisely target your audience, not only based on demographic data but also on interests and purchasing behavior. It's worth considering these issues when planning a promotion.
- Monitoring campaign results – on the website in question, you can use in-depth analytical data that allows you to evaluate the effectiveness of advertising and, consequently, optimize subsequent promotional campaigns.
Pinterest Ads is a relatively demanding tool. Therefore, it's best to entrust the preparation and execution of your campaign to experts. This is the best way to maximize your advertising budget – ensuring that every dollar invested in the promotion contributes to increased sales.
Need help advertising on Pinterest? Contact us. We'll run a campaign that will boost your potential and brand recognition, and above all, help you achieve your business goals. Contact us to discuss the possibilities!
Summary
The above article covers the following topics:
- Presentation of the Pinterest platform and its applications in internet marketing
- Industries for which advertising on Pinterest is recommended
- How the Pinterest platform works in practice
