Advertising on TikTok

On TikTok, advertising looks like content – and that's why it works so well.
TikTok Ads coupon up to PLN 40,000 for new accounts.

Reach 16 million Poles on TikTok
The average user opens the app as many as 17 times a day
900 million users have already purchased something through TikTok Shop
55% of users in Poland are aged 25-44
12 AI movies for 1 PLN instead of 897 PLN

Check how much it costs Your chance to grab a spot before the market becomes saturated.

4.7/5 500+ companies in the TOP 10 13 years on the market

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We run advertising campaigns for:

Take advantage of the promotion

and double your budget - collect up to PLN 40,000!

Starting to advertise on TikTok? Schedule a meeting and see how easy it is.

Offer Item

Standard service (outside promotion)

Service cost (first 3 months)

According to the standard price list (minimum PLN 1110 net)

Account setup and configuration

0 PLN

Advertising strategy

Standard procedure

Analytics and tracking

2580 PLN (total analytics one-time + 3 months of tracking)

Reporting results

In price

Customer Resources

Commitment required

Notice period

Standard

BONUS: 12 AI videos

897 PLN

Schedule a free consultation

Each new advertiser may only enter the promotion once. Duplicate company or ad account entries are not eligible for multiple rewards. Participants must meet all local registration and compliance requirements. Advertising credits apply only to campaigns run in TikTok Ads Manager. The 60-day spending window cannot be extended or rolled over. TikTok reserves the right to withhold, deny, or reclaim credits for any violations of platform policies.

New advertisers sign up for TikTok Ads Manager through Sales Partners. After registration, the offer will be sent to their TikTok Ads Manager dashboard within 1-2 business days. New clients (advertisers) have 60 days from the date of registration to reach any spend threshold. This 60-day period is considered a promotional window. Only own (cash) funds are included in the total spend. All awarded ad credits expire at the end of the quarter following the client's registration date.

How much is it?

Enter how much you want to spend on advertising each month

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Customer opinions about working with Verseo

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We are laymen, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec
Owner of the Galea brand

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

1

dedicated only to you – TikTok Ads expert

24 %

this is how much we increase the average profitability of companies year on year

100 mln

the annual cumulative budget we manage for our clients

150+

internet marketing experts

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We will get to know your business and prepare an offer.

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Telephone contact: +48 579 772 012
(Monday - Friday 8:00 a.m. - 16:00 p.m.)

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More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

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object to the processing of personal data,
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If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

providers of tools for: website traffic analysis, sending marketing information.
entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

TikTok ad - photo no. 38

TikTok ad - photo no. 43

Agency vs. freelance

Processes and control over service quality
High-profile partnerships with Google and Meta
Reliable service regardless of illness or holidays
A team of many specialists
Support for all advertising channels
Extensive experience in most industries
Individual approach

Agency vs inhouse

SEO - average monthly service cost 1,500 netfrom 4,500 net
Google Ads - average monthly cost of service 1,500 netfrom 4,500 net
Meta Ads - Average Monthly Service Cost 1,500 netfrom 4,500 net

Verseo technological infrastructure

We utilize paid analytical tools. This streamlines SEO and reporting, while also relieving you of additional tool costs.

TikTok ad - photo no. 49

Advertising on TikTok - Don't make ads. Make TikToks

Many companies still treat TikTok solely as an image channel, focused on reach and brand recognition. We help leverage it as a fully-fledged sales tool . According to research, 81% of TikTok users use it as inspiration to try a product or service. Effective campaigns combine platform-specific creative solutions with precise performance strategies.

This is bringing results – 70% of users learned about new products while using the app, and 73% made a purchasing decision.

TikTok's advertising advantage over other platforms

TikTok's algorithm is one of the most effective content recommendation systems today. Instead of relying solely on profiles you follow, it analyzes real user behavior—what you watch, what you pause at, and what you interact with.

This allows ads to reach people who are actually interested in the offer more quickly, and well-prepared campaigns can scale much faster than on other social media channels. This translates into a lower cost per ad impression (CVP) than on other social media apps.

In short: regardless of whether you sell fashion products, implement IT systems for companies, or run a local restaurant – your customers are already here, and the algorithm can precisely pick them out from the crowd.

We use this breadth to build authentic trust where traditional advertising channels become too expensive and ineffective.

Is it worth advertising on TikTok?

TikTok is currently one of the fastest-growing channels for reaching and selling people. It's also a well-established social media platform with over a billion active users worldwide and over 10 million in Poland alone.

And although it's considered an "app for teenagers," over half of its users are aged 25-44. It's no longer a platform for a single generation, but a fully fledged channel for reaching a broad audience—one with the means and desire to shop online.

Importantly, TikTok's community is the most active among competing platforms, such as Facebook and Instagram. The average Polish user spends over 80 minutes a day on the app, giving TikTok enormous potential for advertisers.

Users not only consume content but actively respond—clicking, searching, and purchasing. TikTok's interest-based algorithm allows it to reach new audiences faster than traditional social media channels.

In what format can TikTok Ads campaigns be created?

TikTok offers marketers a wide range of creative options, with the app relying on visual and audio content. There's no room for boredom on the platform – your brand can leverage the advertising formats offered by TikTok ads. The most important ones include:

In-feed ads

In-feed ads appear to users in the "For You" tab and last up to 60 seconds. However, the recommended length is only 15 seconds – a TikTok user must become interested in the content they're viewing within a few seconds to stop and stop scrolling. In this TikTok Ads format, viewers can interact with the displayed ad, such as clicking, commenting, or sharing.

Spark Ads

Instead of creating an ad from scratch, you promote existing content. This could be a video published on your account or content created by a creator or client. This way, the ad looks exactly like a regular TikTok ad, with comments, likes, and all the social media buzz.

In practice, this often works better than traditional ads because it doesn't disrupt the user's scrolling rhythm. The content is more credible and less salesy, yet can still lead directly to a purchase or visit the website. This solution is particularly effective for sales campaigns and collaborations with creators.

TopView

An ad that users see immediately upon opening the app. It's hard to miss, making it ideal for larger campaigns and building reach. It's not an "everyday" format, but rather a component of larger initiatives.

TikTok Search Ads

TikTok is increasingly serving as a search engine – 49% of users use TikTok in this role. They enter specific queries, often related to product reviews or recommendations for specific models. Search Ads allow you to appear at that precise moment. It's a different type of contact than traditional feed ads. You reach someone who's already searching for something and is closer to making a decision.

In practice, this format works well as a complement to sales campaigns, especially in industries where users actively compare offers or seek recommendations.

brand takeover

The Brand Takeover format on TikTok guarantees 100% visibility for 24 hours. Ads in this format are shorter, can be static or dynamic, and are displayed full-screen. It ensures the selected ad dominates a specific location 24/7. This TikTok ad format can be implemented using photos, animations, or snapshot videos. It is primarily used for large budgets and branding campaigns.

Collection Ads

A format that seamlessly combines TikTok with e-commerce. Users see a video, and below it, products they can immediately browse. Clicking on them takes them to a special view (the so-called Instant Experience), where they can see more offers without leaving the app. This shortens the path from interest to purchase. Instead of immediately redirecting users to the store's website, they first need to engage with the offer.

Collection Ads make sense primarily where you have a larger product catalog and want to show more than one offer at a time.

Lead Generation Ads

A solution for companies that want to gather leads, but not necessarily make immediate sales. After clicking on an ad, the user sees a form directly in TikTok. There's no need to navigate to the website, enter data from scratch, or spend a lot of time thinking – some information can be filled in automatically.

This typically increases lead generation because the entire process is quick and simple. This format works well for services (e.g., consultations, quotes), B2B offers, and event or webinar registrations.

Branded Hashtag Challenge

The app is driven by trends. TikTok loves a good time, and using the Branded Hashtag Challenge format, you can effectively engage your campaign audience by engaging them in a challenge created by your brand, promoted with a specific hashtag. By inviting your ad audience to a viral challenge, you'll achieve your advertising goals by capturing the interest of your selected target group. This solution is more about reach and recognition than direct sales.

Branded effects

TikTok encourages companies to participate in the app's creation. Filters, stickers, and special effects—using unconventional formats, your brand can create its own unique online style. This format aims to engage users and shape a positive company image. Promote products or services on TikTok with unconventional content to stay in users' memories longer.

What do you need to create ads on TikTok?

Traditional advertising approaches won't work on TikTok. If something looks like a typical commercial, users simply scroll on. Content that aligns with the platform's style works best—it looks like a regular feed video, but also sells or encourages action.

But the creative itself is only part of the effect. Equally important is what happens "underneath": campaign settings, audience selection, testing different versions, and constantly improving results.

The TikTok Pixel plays a key role here, measuring what users do after clicking on an ad. It lets you see whether someone actually bought something, left a comment, or performed another important action. This data is used by the algorithm to learn who to show ads to, allowing campaigns to be truly optimized for results, not just clicks.

Be where purchasing decisions are made

TikTok is a place where users seek inspiration, compare products, and ultimately buy them. A well-executed campaign allows you not only to "make a name for yourself" but also to actually acquire customers and increase sales. Especially since many companies still treat this channel as a passing fad or a tool exclusively for children.

And that is why it offers such great opportunities to businesses that approach it strategically.

Advertising on TikTok

Fill form and receive a quote

Take advantage of the promotion

and double your budget - collect up to PLN 40,000!

How much is it?

How we work for you:

Customer opinions about working with Verseo

1

24 %

100 mln

150+

free quote!

Benefits of TikTok Ads for You

Advantages of working with Verseo

We are hardworking and take our tasks seriously

Benefits of partnerships:

Agency vs. freelance

Agency vs inhouse

Verseo technological infrastructure