Q: Do I need a local agency to position myself in a given country?

No. There are no rigid guidelines or regulations that mandate the use of a local agency for SEO, or more broadly, SEM. Of course, you might feel more comfortable enlisting the help of a company that understands the local context and simply has experience in your market. However, this is a matter of subjective feelings and preferences. It's also possible to successfully utilize the services of a company or specialist who isn't considered local. In this case, experience, a promotional idea, or simply knowledge of the SEO craft are crucial. From Verseo's perspective, we know that effective SEO in markets other than Poland is possible – because we do it ourselves. The process itself can be longer, require closer collaboration with the client, greater investment, etc., but it's not impossible. Factors such as ease of contact (e.g., time zone issues), the ability to schedule in-person meetings (although this isn't currently the key factor), the law governing any disputes, the cost of the service itself, and the currency in which billing will be made are also important when deciding which agency to use. When planning expansion into several, a dozen, or even dozens of markets, should we outsource each version of our website to a different local agency, or would it be more convenient to use the services of a single agency that can handle multiple websites? These aren't insurmountable issues, but they are important in decision-making. Similarly, few people firmly declare that they want their SEO done exclusively by an agency based in their local area, because their potential clients are also located there.

Question 1

How much does foreign SEO cost?

Accepted Answer

How much does foreign SEO cost?

Are you worried about the high price of such a service? No need. Although effective website positioning abroad is more expensive than undertaking such activities solely in Poland, it's definitely worth the effort.

The benefits you can achieve are truly significant. First and foremost, you gain access to a much wider audience, and that's paramount.

What influences the costs of foreign SEO?

They are related to, among others:

writing content for the website in a foreign language,
price of domain and foreign hosting,
link building costs and zloty currency conversion when paying for such a service.

Remember, however, that SEO—both international and local—always takes on a personalized character. Therefore, its price is never set arbitrarily.

Would you like to hire us for this service? First, we'll analyze what activities need to be performed on your website and then provide a quote. You don't have to worry about any hidden costs.

Question 2

Do I need a local agency to position myself in a given country?

Accepted Answer

Do I need a local agency to position myself in a given country?

No. There are no rigid guidelines or regulations mandating the use of a local agency for SEO or, more broadly, SEM. Of course, you might feel more comfortable enlisting the help of a company that understands the local context and simply has experience in its market. However, this is a matter of subjective perception and preference. It's also possible to successfully utilize the services of a company or specialist that isn't local. In this case, experience, a promotional idea, or simply knowledge of the SEO craft are crucial.

From Verseo's perspective, we know that effective SEO in markets other than Poland is possible – because we do it ourselves. The process itself may be longer, require closer collaboration with the client, greater investment, etc., but it's not impossible.

Considerations such as ease of contact (e.g., time zone issues), the ability to schedule in-person meetings (although this isn't currently the key factor), the law governing any disputes, the cost of the service itself, and the currency in which billing will be made are also important when deciding which agency to use. When planning expansion into several, a dozen, or even dozens of markets, will we want to outsource each version of the website to a different local agency, or will it be more convenient to use the services of a single agency that can handle multiple websites? These aren't insurmountable issues, but they are important in the decision-making process.

Similarly, few people firmly declare that they want to be positioned only by an agency from their town, because their potential clients are also located there.

Question 3

Will foreign SEO conducted from another country be effective?

Accepted Answer

Will foreign SEO conducted from another country be effective?

Yes, SEO by an agency from another country can be effective. A well-prepared website for a given market, along with a proper SEO strategy, appropriate keyword selection, harmonious collaboration between the agency and the client, and the implementation of subsequent activities, all contribute to SEO effectiveness. This shouldn't be surprising, however, as the same factors influence SEO results in local and national contexts. In this respect, SEO is universal. It's not the case that unique and comprehensive content is required for one market, while duplicate content can be tolerated in another without any negative consequences.

Similar factors can also impact the effectiveness of the SEO process, both in domestic SEO and for international markets. Poorly selected keywords relative to the website's offerings, a lack of or insufficient website optimization, and allocated and invested resources inadequate to the desired goal… sounds familiar, doesn't it? These are universal pain points that impact the effectiveness and satisfaction of SEO services.

Question 4

Does Google know that I am being positioned by an agency from another country?

Accepted Answer

Does Google know that I am being positioned by an agency from another country?

No. Let's be honest, Google doesn't approve of SEO services and there's no indication it will change its stance. Therefore, it doesn't care who positions a given website.

At the same time, Google encourages website optimization and high quality. Tools provided free of charge online by Google, such as Google Search Console, PageSpeed Insight, and the Structured Data Tester (formerly known as Structured Data Tester), are used for this purpose. Google doesn't care who makes improvements to a website – the important thing is that they are done and implemented correctly. The team of specialists working on optimizing a given website can be international, and Google won't award any points for their origin. What matters is the impact of their efforts.

Google's recommendations for website optimization, as seen in Google Search Console, will not vary by country. It's not as if duplicate content (of a website, subpage, or content) will be accepted in one place while another will be deemed an error requiring urgent correction.

Question 5

Do I need to prepare my website specifically for foreign SEO?

Accepted Answer

Do I need to prepare my website specifically for foreign SEO?

The answer to this question is the beloved SEO phrase, "it depends." On the one hand, the recommendations regarding the errors that a website should be free of to be well-rated by Google are universal—international. We discussed this in the previous section in the context of Google's tools for assessing website quality. It's impossible for something that Google Search Console labels as an error requiring repair in the case of a Polish website to be considered an advantage in the case of a German one.

However, this is only one side of the coin. Choosing the right domain is another issue. We'll discuss this in detail in the next section, as it's a particularly common question.

We advise against copying the Polish version of the website 1:1. It's worth asking yourself a few questions: Will the entire offer presented in the Polish version be available in a different market? Will the address of the headquarters or stores offering a given product remain the same? Will blog posts or news be equally interesting to a potential foreign customer? Is it worth publishing contact information for employees or representatives who don't speak the language?

The new version of the website should be optimized in its appropriate language. Check the meta title for prefixes or suffixes in the language of the original website. Check contact information, published employee contact details, the mailbox the contact form leads to, and whether the list of distributors and partners is current and local. We should do everything we can to ensure the website inspires customer confidence and facilitates purchases or contacting the appropriate branch. Avoid situations where a potential customer receives the message "this item is not available in your market." If it is not available, why is it on this website? Avoid situations where some content is in a different language, for example, copied from the original version of the website.

If we have projects we've completed in the local market that align with the website's version, we should showcase them. Of course, this doesn't preclude us from showcasing our international work. Projects that are embedded in the local landscape and take into account local tastes and preferences are always welcome and can further encourage customers to take advantage of our services.

Question 6

Do I need to invest in a new domain for foreign positioning?

Accepted Answer

When planning successful expansion into other markets, it's worth ensuring the right domain for your website. Google prefers domains specific to a given market, such as .de for Germany, .it for Italy, and .fr for France. The mechanism is similar to .pl and Google.pl. It's worth keeping this in mind and purchasing such a domain. Of course, there are rare exceptions to this rule, which an SEO specialist will discuss on a case-by-case basis. As a general rule, however, you'll need a country-specific domain, especially if you're just beginning your expansion into a given market and have the comfort of making a decision right from the start.

Question 7

Will the English version of the website be enough to conquer the entire world?

Accepted Answer

No. Google prefers the language version of a website to match the local version of its search engine. This is regardless of opinions like "everyone in this industry speaks English, so why do we need a website in a different language?"

Question 8

Foreign Local SEO – Does Such a Thing Exist?

Accepted Answer

Foreign Local SEO – Does Such a Thing Exist?

Of course. There's no need to rely solely on generic keywords when promoting your business in a foreign market. If your business has physical locations in another country, it's worth promoting locally. The same mechanism would apply here as with local SEO in the Polish market, and the same criteria for selecting keywords and justifying their use would apply.

Want to promote yourself locally in a foreign context? In such a situation, it's also worth considering Google listings and map visibility. These aren't factors that directly impact your ranking, but they definitely increase your online visibility and increase the chances that someone will visit your website and take advantage of the services or offers presented there.

Question 9

Will foreign SEO be more expensive than for the domestic market?

Accepted Answer

Will foreign SEO be more expensive than for the domestic market?

We don't delve into anyone's business concepts or SEO pricing for markets other than Poland, but we can confidently say that the price for SEO services for German, French, English, or Italian markets, for example, will be higher than for a similar service for domestic purposes. This may be due, for example, to the higher cost of preparing website content, which requires the services of a specialized translator or copywriter with a sufficient command of the language. The service itself may (but doesn't have to) differ in scope compared to its Polish version. Much will depend on individual arrangements between the agency and the client.

A higher price for foreign SEO, however, doesn't mean it will be the same as what an agency from another country would offer for a similar service. The slogan "more expensive than SEO in Poland" doesn't mean the price will be unattractive.

Question 10

Will optimization and links for the Polish version of the website be helpful?

Accepted Answer

A well-optimized website for Poland certainly provides guidance on what actions should be taken when improving other websites targeting specific foreign markets. It's important to implement best practices and maintain the quality of the website. However, a well-prepared Polish version won't automatically push, for example, the French version, which has its own domain and is, in effect, a standalone website, higher. The same applies to links – Google considers those that lead to a specific version of the website. Therefore, if the website address or structure changes in the "foreign" version, which translates into changes in URLs, it's crucial to ensure properly functioning 301 redirects. We operate here just as we do with the Polish version of the website, because visiting a broken subpage instead of one that presents what interests us will not be welcomed anywhere.

Question 11

Why is it worth cooperating with Verseo?

Accepted Answer

Why is it worth cooperating with Verseo?

International SEO is not an easy process. It requires knowledge, experience, and constant analysis of changes in search engine performance. Therefore, it cannot be performed by random contractors.

Want to be sure you'll achieve your goal?

Contact us. It's worth it because:

we have a lot of experience in positioning websites on foreign markets,
we use advanced analytical toolswhich are necessary to measure the effectiveness of the actions taken,
we work with many search engines, not only from Google,
many customers have trusted us, whose pages are in the TOP search results in various countries.

Wondering if international SEO is right for you? Call or write to us. We'd be happy to discuss your expectations, needs, and concerns. We always tailor our services to the client's specific needs.

You can be sure that we won't offer you anything that won't work for you.

Foreign positioning

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SEO + AI + GEO · new reality

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Be where he buys Your foreign client

What constitutes foreign positioning?

Effective foreign SEO in the new reality

Technical optimization

Technical SEO International

ON-SITE SEO

Content Localization and Search Intent

Off-Site SEO

Global Authority and Native Link Building

Positioning effects

Outperform your competitors and rank higher

What does cooperation look like?

Action plan for conquering foreign markets

Month 1

Market and architecture analysis

Month 2–3

Technical implementations and hreflang

Month 3–6

Foreign Link Building

Month 6+

Scaling to other countries

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Everything you need to grow abroad

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The SEO agency behind rapidly growing companies in Poland

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Case Study: Rugito & Verseo

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FAQ

Frequent questions

Website positioning in foreign browsers

Foreign positioning for Polish companies

Positioning abroad and in Poland

Different culture and trends

Another pattern of making purchasing decisions

Other keywords

Popular search engines

Foreign SEO – how do we do it at Verseo?

How do we start foreign positioning?

Keyword analysis

Market analysis

Website functionality analysis

Can a Polish SEO agency position a website abroad?

Why is it worth choosing a Polish SEO agency?

Positioning Germany

Positioning Czech Republic

Positioning France

Positioning for many EU countries

What can you gain by positioning for foreign markets?

Your website traffic will increase

You can sell products to customers from all over the world

SEO is universal