SEO audit

You'll receive a ready-to-implement list of tweaks and optimizations. After discussing the results, you'll have a clear action plan that will unlock increased rankings and purchase conversions.

The 63 Point Audit That Will Unlock Your Online Growth
We audit websites, stores and local services
The website is fully prepared for positioning
You get the experience of a Google Premier Partner agency

From click to profit - consistent digital that generates orders.

4.7/5 500+ companies in the TOP 10 13 years on the market

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Customer opinions about working with Verseo

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We are laymen, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec
Owner of the Galea brand

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

97 %

SEO clients extend
contracts with us

24 %

this is how much we increase the average profitability of companies year on year

SEO experts

150+

internet marketing experts

Why is it worth choosing an SEO audit?

Website positioning is complicated process consisting of many different factors. An SEO audit allows you to assess how a given website responds to these factors – in short, is it well prepared for the race to the top 10.
An SEO audit identifies a website's strengths and weaknesses, and can also suggest how to fix errors and how a given website compares to its competitors.

The purpose of the changes proposed in the audit is to:

increasing the visibility of the website,
increasing website traffic,
increasing sales potential.

Verseo specialists can conduct an SEO audit for, among others:

service pages,
online stores,
corporate websites,
portals,
news services,
websites of institutions and organizations,
blogs.

We have experience auditing websites of all sizes and across multiple industries. We perform audits not only in Polish, but also in the client's preferred language. At their request, we can prepare the audit in the client's chosen language.

When is it worth doing?

A website SEO audit allows you to test your website to see if it's ready for SEO. This solution is designed for both websites that have already been SEO-ed and those that haven't yet. The most common reasons our clients choose a website audit are:

the moment before the start positioning – the so-called "opening audit",
change of positioning company website,
thorough reconstruction of the website online,
implementation of a new website online,
cyclical examination websites.

The knowledge and experience of SEO specialists performing the audit are supported by professional tools – their paid PRO versions have a much wider range of possibilities than their free counterparts.

What does an SEO audit include?

Audits prepared by Verseo specialists are designed to provide a comprehensive set of information regarding the website's SEO capabilities and identify any necessary changes. Depending on the selected package, our audits provide information on:

the website itself, its structure and SEO optimization,
the possibility of indexing the website by Google web robots,
website speed,
link profile,
keyword analysis,
website visibility analysis,
competitive analysis,
tips on what to change within the website itself.

With our clients in mind, we have prepared three audit options. They differ in scope and price.

	Package 1	Package 2	Package 3
meta tag analysis
analysis for the absence of page duplicates
website content analysis
head section analysis
correct structure of subpages
correctness of the subpage code
analysis of the website's indexing capabilities
website mobility analysis
display speed analysis
website construction analysis
search console analysis
standard link profile analysis
detailed link profile analysis
detailed analysis of keyword potential
examination of the substantive content of the website
crawl budget
detailed competition analysis
detailed analysis of website visibility
indication of changes
	500 - 1000 PLN	1100 – 2 PLN	from 2100 PLN

Which package should I choose?

Package 1
A standard website audit. It contains a comprehensive set of information on how a given website is prepared for SEO, supplemented with important data on its link profile. This package was created with local businesses, service-promoting websites, and new websites that have just debuted in search engines and do not yet have a link profile in mind. It is also suitable for non-governmental organization websites and blogs.
Package 2
This option combines website analysis with detailed link information and keyword potential assessment. This package is designed for websites promoting services and smaller online stores, among others. It is also suitable for NGO websites and blogs.
Package 3
This is a very comprehensive version of the audit, including the basic version, expanded upon by detailed analyses of competition, keywords, visibility, keyword potential, and recommendations for on-site changes. We perform this audit for all types of websites.

What is worth knowing before ordering an audit?

The scope of information provided by an audit depends on the selected package or individual arrangements with the person commissioning the audit. The data is also influenced by the level of access the SEO specialist has been granted to the website and analytical tools.

To obtain some of the information included in the audit, it is necessary to have proper access to the FTP server , the CMS content management panel (if the website has one), Google Search Console tools (access or consent to connect this tool by the person performing the audit) and Google Analytics.

Failure to provide access despite the arrangements, or an express refusal to provide it, means that the client accepts that some of the audit activities will not be fully completed. The audit will include information on which items on the list could not be completed for this reason.

The audit completion time from the time of request is 7 to 21 business days . This timeframe applies to standard audits based on our three packages. Audits with a custom scope each have a specific completion date. We inform our clients of this date in advance, before submitting the audit request.

What our audit includes – step by step

Meta tag analysis
With particular emphasis on the meta title and meta description. Correctly completed meta tags, taking into account parameters such as their content, uniqueness, and size, are a key element in website optimization and SEO. During the audit, we analyze the meta tags assigned to the home page and subpages. This parameter can also be analyzed without access to the website. Access to Google Search Console is also recommended in this case.
Duplicate Page Analysis
A website uniqueness analysis, which takes into account the uniqueness of the entire website and the lack of duplicates within it, allows us to detect one of the most common causes of SEO problems. Website non-uniqueness is a significant problem in the context of effective SEO activities, which must be resolved as quickly as possible. This parameter can also be analyzed in situations where we don't have access to the website. Access to Google Search Console is also desirable in this case.
Website content analysis
Due to the text-based nature of the Google search engine, high-quality content is a crucial element of the SEO process. An audit, performed by SEO specialists from Verseo, includes a quantitative and qualitative analysis of content, examining its uniqueness and placement to ensure it optimally supports SEO. Knowing the list of keywords for which a given website is targeted allows for an assessment of whether the current content sufficiently supports SEO. If the website includes a blog section, it is also possible to assess whether the posts there adequately support SEO. This parameter can also be analyzed even when the website is inaccessible.
Head section analysis
It wouldn't be an exaggeration to say that section content is as important to Google's web crawlers as the section is to website visitors. Therefore, this part of the page code requires detailed refinement to accommodate web crawler preferences. Inappropriate section content can effectively hinder the SEO process by preventing web crawlers from accessing the website. For this reason, section analysis, performed with SEO in mind, plays a significant role in the audits prepared by our specialists. This parameter can also be analyzed when the website is inaccessible.
Correct structure of subpages
Proper website structure and internal linking are crucial for two reasons. The first is related to SEO – Google's crawlers clearly prefer websites with a clear and logical structure that is user-friendly and allows visitors to easily find the information, news, or products they're interested in. The second is the sales-oriented nature of such a user-friendly website. Including this aspect in our audit is simply "two birds with one stone"! It's a parameter that can be analyzed even when we don't have access to the website.
Correctness of the subpage code
Although the concept of "website quality" is used in the context of Google Ads, it's important to remember that properly functioning websites are significantly better perceived by Google's web crawlers, which significantly impacts the effectiveness of the SEO process. A code validation test allows for the detection of errors, the elimination of which can effectively aid the website's SEO process. This parameter can also be analyzed when the website is inaccessible.
Analysis of the website's indexing capabilities
Even the best optimization won't help in a situation where web robots can't index a website. A lack of indexing capabilities or overly stringent restrictions can completely block a website and prevent it from appearing in search results. An audit prepared by our specialists verifies whether web robots have the best possible access to the website. In justified circumstances, parts of the website should be disabled from indexing. During the audit, the SEO specialist analyzes the website for both of these aspects. This parameter can also be analyzed in situations where the website is inaccessible. Access to Google Search Console is also desirable in this case.
Website Mobility Analysis
Given the importance Google currently places on ensuring websites are mobile-friendly, this point had to be included in our audit. A website's incompatibility with mobile devices negatively impacts not only the results displayed on these devices but also significantly reduces the overall SEO potential of the website. This is a parameter that can also be analyzed when the website is inaccessible.
Display speed analysis
Website speed is a factor Google takes into account when evaluating a website. Slow websites face unpleasant consequences, such as a drop in their Google ranking or a significant reduction in their potential for ranking improvement. This factor significantly impacts the SEO process, which is why it's included in the audit. This parameter can also be analyzed when the website is offline.
Website construction analysis
Only a properly constructed website can compete in the race to the top of search engine results. Google's crawlers clearly prefer websites with a clear, error-free, and logical structure that is user-friendly for visitors and allows them to easily find the information, news, or products they're interested in. This parameter can only be analyzed when we have access to the website.
Analysis using Google Search Console (GSC)
This tool, previously known as Google Webmaster Tools, provides comprehensive information on topics such as the indexability of a given website by web crawlers, meta tag issues, potential Google penalties, website traffic, link profile, server errors, and issues with broken subpages. To perform this analysis, access to the Google Search Console is required (the person requesting the audit provides an account) or our specialist's consent to connect it. The latter requires appropriate access to the website.
Standard link profile analysis
This analysis contains basic data on a given website's link profile (fresh and historical index) along with their interpretation. It is only presented in the report if the website already has links—it has already acquired them. For this reason, link profile data will not be included in an audit of a website in development, which is intended to provide guidance to the website builder on how to best prepare it for SEO. This parameter can also be analyzed without access to the website. Access to Google Search Console (or the ability to connect to this tool) is useful for analyzing the link profile.
Detailed link profile analysis
This analysis includes extensive data on a given website's link profile (fresh and historical index) along with its interpretation. It includes, for example, a detailed discussion of link sources, their importance for the SEO process, and an assessment of their quality. The audit is supplemented with comprehensive summaries of links related to the website being analyzed. A detailed link profile analysis is only presented in the report if the website already has links—it has already acquired them. For this reason, link profile data will not be included in an audit of a website in development, which is intended to provide guidance to the website builder on how to best prepare it for SEO.
This parameter can also be analyzed when we don't have access to the website. Access to Google Search Console (or the ability to connect to this tool) is useful for analyzing the link profile.
Crawl Budget Analysis
This is the website's crawl budget, or the maximum number of pages Google can index for a given domain. This parameter is important for very complex websites, such as online stores with a wide range of products. Therefore, information about it is included in the package dedicated to the most extensive websites.
Detailed competition analysis
This is an assessment of how the website being analyzed compares to selected competitors in terms of keyword visibility and traffic generation. This parameter can also be analyzed without access to the website.
Detailed analysis of keyword potential
It serves to indicate which keywords are good choices for SEO. This parameter can also be analyzed even when you don't have access to the website. In this case, it's recommended to have access to Google Search Console (or the ability to connect to this tool) and Google Analytics (or the ability to connect to this tool).
Examination of the substantive content of the website
It is used to assess whether the website has all the necessary elements, the appropriate amount of content placed in the right places, etc. This is a parameter that can also be analyzed in a situation in which we do not have access to the website.
Detailed analysis of website visibility
This audit element answers the question of how visible a given website is at the time of the audit. It takes into account issues such as indexing and keywords.
This parameter can also be analyzed even if we don't have access to the website. In this case, we recommend access to the Google Search Console tool (providing an account from the person commissioning the audit) or allowing our specialist to connect it. The latter requires appropriate access to the website.
Indications of changes
There are recommendations regarding changes to the website, i.e., our recommendations regarding the website's reconstruction, changes to the link profile, content posted within the website, etc. These are tips that allow us to eliminate or reduce problems that hinder or prevent the SEO process.
This is an audit step that can only be performed if we have access to the website. Without access to the website, recommendations and guidance regarding changes will be significantly limited in scope and more general, for example, without advancing more specific solutions.
In this case, it's recommended to have access to the Google Search Console (by having the person requesting the audit provide an account) or to have our specialist connect it. The latter requires appropriate website access.

You are now reading:

SEO audit – check your website!

Why is it worth choosing an SEO audit?
What does an SEO audit include?
Which package should I choose?
What is worth knowing before ordering an audit?
What our audit includes – step by step

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