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Performance marketing

Sell more online
Investment measurability and predictable sales
Optimizing activities based on real data

Performance marketing focuses on hard sales. You know exactly how much it costs to acquire each customer.

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Joanna Gregorczyk Senior Customer Success Specialist

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We have the highest partnership status with Google. Each of our experts continually updates their knowledge and undergoes certification. However, we rely most on our own experience and our 10-year history of managing Google Ads (formerly Google AdWords) advertising.

We support campaigns with small, medium, and large budgets. Every client can count on dedicated expert support, 24/7 access to a campaign performance dashboard, and regular account optimization supported by analytical data.

Customer opinions about working with Verseo

We feel safe with Verseo

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Paulina Branecka-Giec
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Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

96 %

clients extend their contracts with us

24 %

this is how much we increase the average profitability of companies year on year

100 mln

the annual cumulative budget we manage for our clients

100

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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

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Performance marketing – what is it?

Performance marketing is a model of action aimed at engaging audiences to achieve a desired action. This doesn't always have to be the completion of a transaction, although it's undeniable that this is the most frequently chosen goal in strategies.

Typical Performance Marketing Campaign Goals

Performance marketing can be used in a wide range of ways. It is most often used to help potential customers:

made a purchase in the online store,
they sent a request for quotation,
created an account on the website,
downloaded the mobile application,
downloaded the e-book,
subscribed to the newsletter,
they clicked on the banner,
completed the survey,
liked the company's profile on social media,
went to the landing page.

Unlike many other forms of marketing, it isn't focused on building an image or establishing closer relationships with audiences. Performance marketing focuses solely on conducting activities that will translate into precisely defined actions by potential customers.

What is unique about performance marketing?

Performance marketing, while helping to achieve business goals like any other form of marketing, is considered a unique form of advertising. The key difference lies in the method of billing.

Do you know that…

Performance marketing is billed solely for specific actions taken by users. Therefore, if a potential customer fails to engage and complete the desired action, the advertiser does not have to bear the cost of displaying the ad.

Performance marketing – activities that bring benefits

In the United States, performance marketing is the most popular form of advertising. Campaign spending accounts for a staggering 67% of interactive advertising costs [source: IAB]. The predominance of performance marketing activities in advertisers' budgets is also visible in Europe and Poland. 2022 was also a special year for the entire internet marketing industry, as for the first time in Poland, digital advertising spending exceeded that allocated to traditional forms like radio and television. Let's take a closer look at the advantages of performance marketing activities.

Shortening the waiting time for results
You don't have to wait months to see the first results of your campaign. Depending on the chosen channel and goal, results can appear even within hours of launching. With performance marketing, you don't have to wait for long-term results.

Measurability of results
The effectiveness of campaigns and each activity can be easily monitored. We use numerical metrics to demonstrate the level of benefits achieved.
Measurability allows you to easily determine the reach of a specific ad, how many people it reached, and how many responded. This is incredibly valuable information, allowing you to identify the most effective tools and focus solely on them in subsequent actions. Working with data allows you to optimize and elevate performance marketing campaigns to the heights of advertising effectiveness.

Strategy flexibility
Performance marketing allows for tailored activities to a specific company. They can be easily selected based on the target audience, business goals, and available budget. Flexibility also translates into the ability to optimize campaigns for maximum impact.

Diversification of advertising channels
Performance marketing activities are conducted across various customer acquisition channels. This diversification allows for increased security, as campaign results aren't dependent on a single traffic source. This increases the chances of continuous business growth. Furthermore, advertising campaigns conducted simultaneously across multiple channels and under a common strategy typically perform more effectively than those conducted entirely separately.

Transparency of advertising spending
Clear billing models and access to reports ensure clients understand where their money is going. This also allows for advertising optimization, reducing unnecessary costs. At Verseo, we always establish a profitability threshold below which we shouldn't fall. This makes performance marketing a predictable source of revenue for you. We also rely on other metrics, such as the assumed cost of customer acquisition or cost per action in performance marketing campaigns.

Saving money
By carefully selecting the right target audience and communication channels, savings can be achieved. With performance marketing, which is billed solely for the user's actions, every penny translates into profit.

Maximizing profits
Measurable results from performance marketing activities allow you to maximize profits. You can immediately eliminate campaigns that aren't delivering the expected results and focus on the most effective ones.
Profit maximization can occur while maintaining the current budget or even… reducing it.
Choose performance marketing – you will quickly see that your campaigns translate into real results.

Performance marketing channels

Properly selected performance marketing channels can determine the success of the entire campaign.

Social media ads

Social media ads are simply the advertising systems of social media platforms. Their benefits include a growing number of advertising formats and new targeting methods. Social media is also one of the best-known advertising environments for advertisers.

We can run social media marketing on Facebook Ads, Pinterest Ads, and Twitter Ads, among others.

Paid search engine advertising

Google and Bing are search engines you can use to run performance marketing campaigns. Simply use a paid advertising system, such as Google Ads or Microsoft Ads. The principle is simple – your ad will appear above the organic results when a specific keyword is entered.

Built-in tools allow you to monitor ad effectiveness and optimize your campaigns.

E-commerce platforms

If you run an online store, you can leverage existing marketplaces. Platforms like Allegro and Amazon enable quick integration with popular e-commerce systems, allowing you to quickly migrate your product offerings there.

What will you gain? You'll increase your sales, which is crucial for stores just starting out.

Price comparison sites

Price comparison websites allow you to reach customers looking for bargains. You can reach them if you offer a good product at a great price. Simply use the systems and appropriate advertising formats available.

How does it work? In this case, the advertiser only pays when the recipient navigates to the online store from the comparison site and makes a purchase.

Advertising websites

Advertising portals are a great way to reach customers who want to buy products at a low price. By using these advertising systems, you can expand your potential customer base.

In this case, you can use, among others, advertising banners or sponsored offers displayed among the standard offers.

Affiliate programs

Affiliate programs (also known as partner programs) are a type of collaboration between affiliates and companies. The idea is to promote products/services through communication channels in exchange for a percentage of the sales value. This means that the advertiser only incurs costs when a sale occurs. Displaying an ad or placing a sponsored link does not incur any costs.

E-mail marketing

An effective performance marketing channel is email marketing. Its essence involves creating and sending emails informing about current promotions, along with links to the advertiser's products and services.

At Verseo, we select performance marketing channels that are fully tailored to the specific industry, client needs, and goals. This ensures maximum utilization of campaign budgets and a high chance of achieving goals.

How are performance marketing activities accounted for?

What distinguishes performance marketing is its ability to charge for results. Various payment models are available, depending on the goal (the action the recipient is expected to take).

CPC (Cost Per Click) – per-click billing. This type of payment model is most often chosen when a user is required to click a banner or button.
CPL (Cost Per Lead) – settlement for each acquired contact to a potential customer.
CPS (Cost Per Sale) – settlement for generated sales. The specific amount is charged only when the user makes a purchase and is commission-based.
CPO (Cost Per Order) – settlement for placing an order, regardless of the amount of that order.
CPA (Cost Per Action) – billing for a specific user action. This model is most often chosen for newsletter subscriptions, e-book downloads, survey completion, etc.

It's also possible to use a hybrid model. Depending on the nature of the campaign, you can combine different payment methods.

How much does performance marketing cost?

Wondering how much performance marketing costs? Campaign expenses vary, depending on many factors. Among them are:

established goal,
selected channels,
advertising formats,
activities carried out by competitors,
settlement model,
other marketing activities that accompany performance marketing.

Fortunately, performance marketing is flexible enough to fit your budget. Furthermore, campaign optimization is possible at any time, allowing you to focus your spending solely on the channels and formats that deliver the best results.

How do we measure the effectiveness of performance marketing?

At Verseo, we focus not only on cost-benefit optimization. We also utilize tools that allow us to evaluate the effectiveness of a specific performance marketing campaign. We rely on Google Analytics 4, which provides valuable information for dedicated or customized reports. As part of Verseo, we also provide advanced web analytics services and their proper configuration.

Conversion rate

Conversion rate tells you what percentage of website visitors completed a specific action, e.g. made a purchase, filled out a form on a landing page, or signed up for a newsletter.

Click-through rate

Click-Through Rate (CTR ) measures the ratio of ad clicks to ad impressions. This metric not only informs about the effectiveness of banner ads but also the number of clicks on a link within a sponsored article.

Return on investment

Return on Investment (ROI ) allows you to determine the profitability of your performance marketing investment. This allows you to assess whether the budget allocated to these types of campaigns has been fully utilized or wasted.

Thanks to the above indicators, we are able to determine the effectiveness of performance marketing campaigns through various channels.

Verseo Performance Marketing Agency

Want to effectively promote your business online and achieve your goals faster? Let's get to know each other better!

Verseo is a performance marketing agency that has been successfully operating in the Polish and international markets since 2013. Qualified experts and advanced technologies help our clients achieve success in the virtual space. We offer a holistic approach and leverage various advertising channels.

We are distinguished by complete transparency and valuable, long-term relationships with our clients. We owe this to personalization and a commitment to providing a personalized experience from the very first contact with the agency. We are able to listen to our clients' true needs and propose optimal, individually tailored solutions.

As a performance marketing agency, we prioritize maximizing the expertise of our experts, supported by modern technologies and analytical tools. This is our recipe for continuous monitoring of our activities.

We continually optimize campaigns to maximize the return on every penny. We're a digital marketing agency based in Poznań—that's a commitment!

We can help you effectively manage your marketing budget to maximize your return on investment. It pays off!

Performance marketing – how do we work?

Performance marketing is about maximizing profits and achieving real results. We help clients achieve their goals by leveraging our knowledge and experience in this field.

How do we work? With full commitment and in accordance with a developed framework. However, this doesn't mean we operate in a clichéd fashion – we always consider the client's needs. We are distinguished by the transparency of our marketing activities and our legendary level of service, which surprises anyone accustomed to market standards.

The work methodology looks like this in brief:

Step 1. We define target groups
We define our audience. This is key information that allows you to reach the right users with your advertising campaign.
Step 2. We prepare advertising campaigns
We develop a campaign that reflects the needs of the target audience. We ensure not only the right message but also every detail is perfected, including the technical aspects. Once the advertising assets are designed and approved, and the campaign architecture is verified, we launch the campaign.
Step 3. We constantly monitor active campaigns
We have every campaign under control. We constantly monitor their progress, allowing us to quickly verify assumptions. This allows us to conduct more effective operations.
Step 4. We collect and analyze campaign results
We continuously collect data on a given campaign and analyze the results. This allows us to better understand the needs of our target audience and optimize our advertising efforts.

This is how we work for our clients' success. And we'd love to work for yours.

Who is performance marketing for?

Performance marketing is a very universal online advertising model that anyone can use. However, it's possible to identify certain customer groups for whom this method will be more effective than others.

Do you run an e-commerce business?
Do you have a limited budget and want to use it effectively?
Do you want to control the costs of your marketing activities?
Want to increase your conversion rate?
Do you care about financial results, not just building your brand image?
Want to check at what stage of the purchasing funnel your customers stop?

Performance marketing can help with all of this, regardless of your industry or your potential customers. It's a way to reach your audience and encourage them to take a specific action—all through effective channels, without wasting budget on ineffective activities. This is ensured by constant monitoring and thorough data analysis, allowing us to focus on promotions in channels that have a real impact on revenue growth.

We will help you implement campaigns that will ensure a high return on investment.

Contact us now – see how we can help you.

You are now reading:

Performance marketing

Performance marketing – what is it?
Performance marketing channels
How much does performance marketing cost?

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Performance marketing

Performance marketing – what is it?

Typical Performance Marketing Campaign Goals

What is unique about performance marketing?

Performance marketing – activities that bring benefits

Performance marketing channels

Social media ads

Paid search engine advertising

E-commerce platforms

Price comparison sites

Advertising websites

Affiliate programs

E-mail marketing

How are performance marketing activities accounted for?

How much does performance marketing cost?

How do we measure the effectiveness of performance marketing?

Conversion rate

Click-through rate

Return on investment

Verseo Performance Marketing Agency

Performance marketing – how do we work?

Who is performance marketing for?