Consent Mode Implementation

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What is consent mode and why is implementing consent mode so important?

Consent Mode allows you to set and save default user consent when using a website or app. This allows you to tailor the functionality of external services, such as Google Ads, Analytics, or Facebook Ads, based on the user's consent. This allows for the correct and lawful collection of data across various scopes.

This solution is required both by law and by advertising giants, which must adapt to the new regulations by targeting ads and collecting data on their effectiveness.

Customer opinions about working with Verseo

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Case Study: Rugito & Verseo

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More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

access to your data,
rectification of your data,
request deletion of data,
processing restrictions,
object to the processing of personal data,
transfer of personal data,
withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

providers of tools for: website traffic analysis, sending marketing information.
entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

Certified tools and official partnerships guarantee a stable and secure solution

Cookie Consent on your website is a must!

No matter how large your company's website is, you need Consent Mode. What is it? From a user's perspective, it's a window that appears on the page before it fully loads . This is where the user decides whether to allow cookies, and which ones. Only after they provide this information do the appropriate scripts begin loading.

Consent Mode is required in many parts of the world. Such regulations are present in, among others:

European Union (ePrivacy Directive and GDPR);
US states (e.g. CCPA in California);
Brazil (LGPD).

Failure to comply may result in significant financial penalties – up to $30,000 ! Avoid them – partner with Verseo!

Consent Mode Automation – We Make It Easy

We provide solutions that will allow you to automate Consent Mode and simplify its management.

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Flexible Cookie Banner Design

We will adapt it to the style of your website, its colors and design.

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Prompt recovery

Enjoy convenient management of cookies and third-party scripts.

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Transparent statistics

Gain insight into user cookie consent information. Optimize your opt-in rate.

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Secure data storage

Data collected by the cookie consent management platform is stored within the European Union.

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GDPR, LGPD and CCPA Compliance

The system automatically adapts the cookie banner content to the regulations in force in the region from which the user is accessing your site. This ensures that the consent granted meets legal requirements.

Use our solution – it's a simple way to manage Consent Mode on your website

Integration with Google Consent Mode
Are you using Google Ads or Google Analytics? You need to implement Consent Mode. Our tool will help you do just that. Collect user data without compromising their privacy. Improve the tailoring of advertising content to their choices.
Aesthetic and functional Cookie Consent banners
A Cookie Consent banner doesn't have to be ugly. In fact, it shouldn't be! Instead, you need to ensure it's clear and functional, ensuring a smooth user experience on your website. We'll tailor it to your website's aesthetics and adhere to user experience guidelines. Your users will appreciate it! Both the form of each page and the content of cookie banners have certain limitations, but by working with multiple templates, we can tailor the design to best align the interests of all parties while remaining compliant with legal regulations.
Convenient consent monitoring
Our tool scans for third-party script consents on your website and gives you access to them. Track your stats to understand what your users are doing and maximize opt-ins.
Simple consent manager
Manage cookies on your website and integrate them into a single system. Our consent management platform makes it easier than ever! Simply replace all tracking and third-party scripts with our small code snippet. You can also install a plugin.
Detailed cookie acceptance
Your website users will be able to use the option of granularly accepting third-party cookies, ensuring they are fully aware of what they are consenting to. This solution is compliant with legal regulations.
Registration of consents
We track the consent provided by your website users. It's stored in an anonymous, encrypted database. Don't worry – all information is stored completely securely within the European Union.

Implementation of Consent Mode in Google Ads

You already know what Consent Mode is. This element is especially important when using Google Ads.

Attention

Failure to implement consent mode may result in reduced ad effectiveness or even blocking them by the Google Ads system!

You have probably already seen the following information in your Google Ads administration panel:

“Implement consent for ads personalization – You are not providing EEA end-user consent signals required for ad personalization features. Take action before March, 2024 or your camping performance will be impacted.”

In other words, failure to implement consent mode may result in reduced ad effectiveness or even their blocking by the Google Ads system.

The notification, translated into Polish, reads as follows: "Implement consent for ad personalization – you are not providing the required consent signals for ad personalization features for end users. Action is required before March 2024, otherwise your campaign performance will be impacted."

When a user clicks on an ad leading to your website, they are immediately presented with a banner asking them to accept cookie settings.

If they accept marketing cookie consent, the conversion is recorded in Google Ads.
If the user does not consent to the installation of marketing cookies, conversion modeling occurs. The system records the lack of consent and forwards this information to the Ads database.

Both types of information are counted as part of the conversion.

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Do you meet the prerequisites for implementing Google Consent Mode?

To implement Consent Mode in Google Ads, you must meet the prerequisites. These include:

conducting business in the area European Economic Area or Great Britain;

presenting users with a banner asking for consent on cookies with all consents to additional cookies that are not necessary "unchecked" by default;

using Google Tag or Google Tag Manager – Google Consent Mode will only work with these items.

GA4 Consent Mode and Conversion Modeling

Google tools make it possible to build a conversion model based solely on data from users who consent to additional cookies and scripts from third parties, or from all users – regardless of their decision.

This is the fundamental difference between advanced and basic configuration.

The basic configuration only considers data from consenting users. A certain number of clicks are required to activate the modeling. As a result, it is less precise.
The advanced configuration includes data from all users, regardless of the consent they click. This allows for more precise modeling. It is active without restrictions. This modeling option using GTM Consent Mode is fully compliant with legal regulations.

Is Google Consent Mode Implementation the solution for you?

Wondering if Google Consent Mode Implementation is the solution you should use? Much depends on your situation.

First, remember that Google Consent Mode GDPR is only available if your cookie consent banner has non-essential cookies and third-party content unchecked by default.

Secondly, if you are using a CMP, i.e. a platform for managing Consent Mode, and it is integrated with Google Analytics 4 and Google Ads – the issue of implementing Consent Mode in Google Ads and whether GA4 will be handled by its provider.

If you don't use a platform but use Google Tag or Google Tag Manager, implement using those tools.

To sum up, Consent Mode implementation is possible in 3 modes:

Consent Mode Google tag – it is necessary to manually add the code to each subpage;
Consent Mode Google Tag Manager – it is recommended to create an appropriate template using the Tag Manager Consent API;
using an integrated management platform such as Cookieyes, Google Consent Mode or our solution – so that the entire process takes place quickly and automatically.

What are cookies?

Cookies, also known as web cookies, are small text files sent by websites and stored on users' devices. Their main function is to remember information about users' online activities, which allows websites to tailor their content and functionality to individual user preferences.

Why are they important in the context of consent mode?

There are different types of cookies. "Session cookies" are temporary and disappear when you close your browser, while "persistent cookies" remain on your device until they expire or you manually delete them. Cookies can also be classified as "first-party" (created by the website you are visiting) or "third-party" (created by external services that have elements loaded on the page).

Cookies perform many important functions. They facilitate navigation by remembering user settings and preferences, such as language selections and login information. They are also used in web traffic analysis, which helps website owners understand how users use their sites. They also play an important role in online advertising, allowing ads to be tailored to user interests.

Need more information on implementing GTM Consent Mode? Contact us for support!

Not sure how to implement Google's Consent Mode? Want to take advantage of our Consent Mode solutions? We invite you to collaborate. We'll do it for you. 🙂

Our experts will thoroughly analyze your website and implement the appropriate solution using the tool of your choice.

As part of the service you will receive:

Cookie banner compliant with GDPR and other guidelines such as GDPR
Implementation of the Cookie Management Platform by our experts
Correct execution of scripts based on user consent
Correctly collected data
Minimizing data loss
Precise Google Ads data

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