SEO & SEM Agency/Offer/Google Ads/Application advertisingOfferApplication advertisingThe share of advertising on mobile devices is growing rapidly year over year. As a company, we are constantly noticing an increasing number of contacts and purchases made via mobile devices.We consciously develop our clients' campaigns and are open to various payment models.Use text ads, image ads, or effectively promote your apps (including click-to-download ads) and measure the cost per app download. Free quote Various types of campaign billing availablePossibility to target advertising to selected operating systemsIndividual supervision of the campaign by a certified specialistWithin the Google Mobile Display Network (mGDN), we can distinguish several types of ads displayed: On traditional websites in the Google Display Network that users view on mobile devices (tablets, smartphones) On mobile sites within the Google Display Network Within the application, which includes: Apps within the Google Display Network Applications within the AdMob.com Advertising NetworkSEO & SEM Agency/Offer/Google Ads/Application advertisingGoogle AdsApplication advertisingAdvertising in a mobile appOnline marketing allows for a variety of promotional activities. Campaigns implemented via the Google search engine are often a cornerstone of the strategy. The American company has created an advanced advertising ecosystem that allows for the exposure of products and services in various locations. One of the available options is mobile app advertising . Learn how it works and what options are available to you.How do ads appear in the app?Google Ads allows you to run promotions in thousands of different places across the internet. You can choose from the following ad types:text in the search network,product,promoting applications,in the form of a video on YouTube,remarketing,graphic in the advertising network.In the context of the title, the last item on the list above is crucial. The Display Network refers to the collection of thousands of websites and mobile applications that have partnered with Google. This partnership allows for the placement of ads in a wide variety of places. Simply set up a Google Ads campaign and your creatives will appear on even the most popular mobile apps and websites.Why use in-app advertising?The smartphone is the most versatile electronic device. It combines functions that traditionally required the use of multiple tools, such as a phone, calculator, or camera. This versatility means that many people can even afford to forgo using a computer. A smartphone is more than sufficient to meet all their needs.The growing importance of mobile devices has become one of the key trends of the past decade. For several years now, it's safe to say that this device has become a priority. In practice, this means that more traffic now comes from mobile devices than from computers of any kind. To ensure the health of your business, you should definitely incorporate this trend into your marketing strategy. You need to be where your customers are, and increasingly, they can be found in the mobile space. Therefore, mobile advertising is essential.Smartphone users can access their favorite services in various ways. The default solution is to access a specific website via a web browser. Mobile apps are an alternative, and are often much more convenient to use. Furthermore, downloading software can offer additional benefits for users. This is why mobile apps are often the default way to access specific services.Advantages of in-app advertisingMobile advertising offers a range of benefits. Find out what you can gain by choosing this form of promotion.Displaying ads in mobile apps offers benefits that are also available for other types of campaigns run through Google Ads. A crucial factor is the extensive targeting capabilities. This form of promotion can be much more effective than traditional marketing such as billboards or TV spots. In this case, you can target your communication to a specific audience. When configuring your campaign, you have access to a wide range of settings to define your target customer profile.Advertising in mobile apps and on websites has many common features. One of them is the ability to effectively build brand awareness. Your creative will be prominently displayed within the app. This way, every user can remember your brand and associate it with it when the time comes.It's safe to say that using a mobile app requires more engagement than visiting a website offering a given service. After all, the user had to download the software from Google Play or the App Store. Such a person may be more inclined to take advantage of offers that meet their current needs. For example, you could display a restaurant ad to a user currently using an app for ordering food delivery.Advertising on Google PlayThe app store, aimed at Android users, is a mobile application. As such, it can be one of the places where creatives are displayed within the advertising network. In this case, you can count on a very high level of compatibility because Google Play is owned by the company responsible for the entire advertising system.It's worth noting, however, that advertising on Google Play can take on yet another form. If you have a mobile app and want to promote it, you can use a special option. Simply select the app-promotion ads option when creating a campaign. Messages will then appear across the Google Display Network and Google services encouraging users to review and install your software. Anyone clicking the link will be redirected to the product's subpage on Google Play or the App Store if they have an Apple device. Free quote What our clients say about us"Acquiring customers via mobile is crucial for us, which is why an effective mobile campaign is crucial. Verseo fully meets our expectations."Mateusz FatekOwnerFatix Translation Agency Please fill in the form and receive a free quoteWe will get to know your business and prepare an individual price offer for the optimal solution for you marketing mix. Completely free. Monika PałczyńskaPR & Marketing ManagerFor inquiries submitted Mon-Fri 8.00am-16.00pm we respond within 1 hourWe will answer the remaining questions next time working day after 9.00. Your data is safe.More about personal data protectionThe controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.About VerseoThe Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.plYou have the right to:access to your data,rectification of your data,request deletion of data,processing restrictions,object to the processing of personal data,transfer of personal data,withdrawal of consent.If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.We process your data for the purpose of:handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.We may transfer your data to trusted recipients:providers of tools for: website traffic analysis, sending marketing information.entities responsible for hosting (storing) the website and personal data.We will process your data for the period of:necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claimsin the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.
