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Google MarketingPlatform

Integrated Google advertising and analytics tool
Greater control over your marketing investment
Understanding your audience on a deeper level

Google Marketing Platform is a solution typically used by larger companies seeking an all-in-one tool. It enables them to run advertising campaigns across multiple Google channels simultaneously, as well as perform advanced data analytics and even create predictive models to make better decisions and benefit from business predictability.

Free consultation

Make an appointment with an expert and we will prepare a quote within 24 hours

Joanna Gregorczyk Senior Customer Success Specialist

We run advertising campaigns for:

Google Marketing Platform - Photo No. 15

We hold the highest level of partnership with Google. Each of our experts continually updates their knowledge and certifications. However, we rely primarily on our own experience and our 10-year history of supporting Display, Video 360, and Search 360 advertising, which are now part of the Google Marketing Platform.

We support campaigns with small, medium, and large budgets. Every client can count on dedicated expert support, 24/7 access to a campaign performance dashboard, and regular account optimization supported by analytical data.

Customer opinions about working with Verseo

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We are laymen, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec
Owner of the Galea brand

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

96 %

clients extend their Google Ads contracts with us

24 %

this is how much we increase the average profitability of companies year on year

100 mln

the annual cumulative budget we manage for our clients

100

internet marketing experts

Fill out the form and receive a free quote

We will get to know your business and prepare an offer.

We will contact you within 24 hours.

For inquiries submitted Mon-Fri 8.00am-16.00pm
we respond within 1 hour.
We will answer the remaining questions next time
working day after 9.00.

Your data is safe. More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

access to your data,
rectification of your data,
request deletion of data,
processing restrictions,
object to the processing of personal data,
transfer of personal data,
withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

providers of tools for: website traffic analysis, sending marketing information.
entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

Why Google Marketing Platform?

Google's goal when creating the Google Marketing Platform was to simplify various channels and make it easier for agencies to understand how different products work together. The platform allows for more efficient work and provides comprehensive customer service. It is currently the most advanced marketing content management platform available on the market.

Multi-channel marketing

Google Marketing Platform allows agencies to manage the entire customer journey. Google Analytics provides website and app analytics that allow you to see how users respond to various settings. Connecting with Google Optimize allows you to run experiments and personalize user experiences. After the user experience, we want users to interact with your brand across other channels. To achieve this, we use Google Display and Video 360, which allow you to manage digital marketing campaigns from start to finish.

Google Marketing Platform also offers Google Surveys, which allows you to conduct market research and ask users around the world. Another element of Google Marketing Platform is Google Data Studio, which allows you to present data from all marketing campaigns through interactive dashboards and reports.

Search 360

Search Ads 360 is a platform for managing search engine campaigns—Google, Bing, Yahoo! Gemini, and Baiduu. It belongs to the Google Marketing Platform family of tools, and their integration into a single service facilitates the execution of large-scale marketing campaigns across various media channels. Among its advantages are algorithms for automated bid management. Their use allows for more accurate optimization decisions and increased effectiveness, which translates into the achievement of marketing goals.

With Search Ads 360 (DoubleClick Search) you can save time by minimizing complexity and be able to make better marketing decisions, as well as, for example, increase the return on investment (ROI) for search engine advertising.

If our business challenge is to determine the best bids for keywords, but we don't have the time to set them manually, analyze where and in what position ads are displayed in the search engine, draw conclusions and make changes to campaigns, or if we know how much we can pay for each transaction, then using Search Ads 360 can be a solution to these problems. This tool will certainly help reduce the complexity of campaign optimization activities because it automatically sets bids based on a clear set of KPIs that you set.

How does Search Ads 360 connect to search engines?

Search Ads 360 has direct API connections with several search engines. Search Ads and search engines communicate using the API to send bidirectional information such as campaign settings, keywords, and ads.

How does Search Ads 360 track conversions and user behavior?

Conversion tracking can be done using Google Analytics tags, Google Ads tags, and a dedicated tag for Google Marketing Platform called Floodlight. This tracking pixel allows you to accurately measure micro- and macro-conversions across search engine accounts in real time, allowing your optimization strategy to make more effective decisions. All Google Marketing Platform products support Floodlight, allowing you to use a single set of Floodlight tags to track conversions from both display and search ads, allowing conversion tracking funnels across multiple channels to count conversions only once.

Measuring the effectiveness of advertising is possible thanks to advanced reportingThis allows you to analyze the data that matters most to your business – across purchase paths, channels, and devices.
The last very interesting feature not available in Google Ads, but which we can use with Search Ads 360, is inventory campaigns. All advertisers, e-commerce or not, can create extremely scalable campaigns Search Network based on your product feed using an improved inventory management tool. Simply connect your feed to Search Ads 360 and use a variety of templates and features to create massive campaigns at scale, while dynamic attributes ensure the most relevant message is delivered to the right audience.

Display & Video 360 – what is it?

Display & Video 360 is a tool that combines functions previously scattered across other Google products – primarily DoubleClick Bid Manager, DoubleClick Campaign Manager and Studio, as well as Audience Center.

In one place, we can create and manage advertising creatives, determine advertising targeting, select promotion channels, manage audience data, purchase advertising space of interest, manage the campaign in detail and optimize it using self-learning algorithms.

Display & Video 360, part of the Google Marketing Platform, is a demand-side platform that enables the display of ads in the RTB model or using private auctions and so-called private deals, preferred deals, etc.

RTB – how does it work?

Real Time Bidding involves the automated purchase of advertising space after a prior auction.

Operation diagram:

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The user enters the website

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The unveiling is announced

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Calculating the value of a pageview

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Auction

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Broadcasting of advertising

Private Deals allow advertising to be broadcast at a pre-determined rate. These typically offer advertising spaces that are not available through the standard auction model, open to all advertisers. The auction is then held for a limited number of advertisers, offering more attractive spots on websites or VOD platforms such as Player.pl.

Display & Video 360 – why choose?

Advertising creations

Graphic ads
Graphic ads
HTML5
Native ads
Video ads
Dynamic creatives (Google Merchant Center integration)

In Display&Video 360, you can create and edit creatives using the AdCanvas tool. This tool allows you to set automatic rules that customize ads based on audience lists, ad scheduling, and user location.

3rd Party Data – Target Your Ads to the Highest Converting Audiences

Display&Video 360 allows you to leverage external audience data from approximately 35 providers. Unlike Google Ads, where data is collected within the Google Display Network, we can also leverage data from third-party companies and DMP platforms. This data allows for behavioral and contextual targeting, among other things.

Private Marketplace & Programmatic Guaranteed – the ability to reach a larger audience

By choosing Display&Video 360, we can take advantage of special 'premium' advertising spaces unavailable through other tools, including Google Ads. Our ads can participate in private auctions with a pre-defined, limited audience. These are not, in fact, auctions in the classic RTB model, but rather auctions in which presence on specific websites is predetermined.

You are now reading:

Google MarketingPlatform

Why Google Marketing Platform?
How does Search Ads 360 connect to search engines?
How does Search Ads 360 track conversions and user behavior?
Display & Video 360 – what is it?
RTB – how does it work?
Display & Video 360 – why choose?

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Advertising channels

Social media advertising

Positioning

Content, Links, AI

Websites and stores

Analytics

Paid advertising

Positioning and others

Evidence of effectiveness

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Team

Agency

Google MarketingPlatform

Why Google Marketing Platform?

Multi-channel marketing

Search 360

How does Search Ads 360 connect to search engines?

How does Search Ads 360 track conversions and user behavior?

Display & Video 360 – what is it?

RTB – how does it work?

Operation diagram:

Display & Video 360 – why choose?

Advertising creations

3rd Party Data – Target Your Ads to the Highest Converting Audiences

Private Marketplace & Programmatic Guaranteed – the ability to reach a larger audience