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Cookie Banner Implementation

Safe and efficient cookie banner implementation
Website analytics under control
Full support from web analytics experts

Want to efficiently implement a cookie banner that complies with the latest privacy policy and GDPR requirements? We'll implement the appropriate solution using the Cookie Management Platform. This will ensure compliance with GDPR and ePrivacy regulations and maintain the continuity of your marketing activities.

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Make an appointment with an expert and we will prepare a quote within 24 hours

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Danuta Janicka Digital Ads & Optimization Specialist

We run advertising campaigns for:

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Privacy issues related to transmitted data are becoming increasingly important for lawmakers and internet solution providers.

Our technical expertise and cool heads – when needed 😉 – will provide you with a solution to any challenge related to data analytics, privacy policy organization, and cookie banner implementation on your website.

Customer opinions about working with Verseo

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We are laymen, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec
Owner of the Galea brand

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

96 %

clients extend their contracts with us

24 %

this is how much we increase the average profitability of companies year on year

100 mln

the annual cumulative budget we manage for our clients

100

internet marketing experts

Fill out the form and receive a free quote

We will get to know your business and prepare an offer.

We will contact you within 24 hours.

For inquiries submitted Mon-Fri 8.00am-16.00pm
we respond within 1 hour.
We will answer the remaining questions next time
working day after 9.00.

Your data is safe. More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

access to your data,
rectification of your data,
request deletion of data,
processing restrictions,
object to the processing of personal data,
transfer of personal data,
withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

providers of tools for: website traffic analysis, sending marketing information.
entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

Cookie banner – what exactly is changing?

Updated privacy policy and user consent requirements for tracking and data collection have shaken the online world. These changes apply to both online stores and the service industry. Previously, cookie consent was granted by default. Users were also unable to reject cookies or modify their consent.

Cookie Banner Bad

At the end of 2019, the Court of Justice of the European Union issued a judgment declaring that this cookie banner format is incompatible with the GDPR and ePrivacy.

The way users can decide what a website owner does with cookies stored in their browser has changed. Website visitors must now be able to make a realistic and informed decision about whether or not they consent to cookies.

Privacy protection must be an integral part of every website. Therefore, we are obligated to list the cookies our company uses and describe the purpose of their collection. Every website visitor should be able to provide consent, with the option to accept all or selected cookies. Furthermore, users must be able to easily withdraw their consent.

What should a cookie banner look like to comply with the latest requirements?

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GDPR-compliant cookie banner solution

At Verseo, we efficiently implement a user consent management tool, the Cookie Management Platform from CookieBot, which automatically detects cookies used on the website. This allows us to adapt the banner to GDPR requirements while maintaining flexibility in its appearance and placement.

Important : Implementing the appropriate Cookie Management Platform tool involves monthly costs for maintaining the cookie banner on your website. You can find the pricing for the CookieBot tool, implemented by our experts, below.

This is important! What are the risks of not customizing the cookie banner?
If you run Google Ads campaigns, your account may be blocked and your campaign paused if the information and consents in your cookie banner are inconsistent with the GDPR. Furthermore, failure to comply with current requirements may result in your website's operation being deemed unlawful, which may result in penalties being imposed by the Office for Personal Data Protection.

The process of implementing a cookie banner on a website is divided into two stages:

Actions visible to the user – i.e. hanging a banner on the website.
Back-office activities – necessary for the banner to function properly. They involve adapting the tags that are triggered on the page to the specific consent expressed by the user.

Checklist for a correctly implemented cookie banner:

informs users about the use of cookies in plain language
shows the different categories of cookies used on your website
provides detailed options for accepting/rejecting different categories of cookies
gives the possibility to change consent – giving and withdrawing it should be equally easy
automatically blocks cookie-collecting scripts until users consent
contains a link to the website's privacy policy
contains a link to Google's privacy policy (in the case of Google Ads activities)

Correctly implemented cookie banner – what to do to avoid data loss?

If you have already implemented the new version of the cookie banner, make sure to minimize data loss.

After implementing the changes, you may notice gaps in conversions resulting from website activity by users who have rejected cookies. To minimize this (and it's impossible to rule it out), we recommend implementing Google Analytics 4 and Google Ads Enhanced Conversions. This is currently the safest option, allowing your company to minimize data loss. To discuss a solution for your company, we encourage you to schedule a free consultation with our experts.

Cookie banner – what will you receive as part of the service?

cookie banner compliant with GDPR and ePrivacy requirements
implementation of the Cookie Management Platform by our experts
correct execution of scripts in accordance with the consent given by the user
properly collected data
minimizing data loss

You are now reading:

Implementing Cookie Banner on your website

Cookie banner – what exactly is changing?
GDPR-compliant cookie banner solution
The process of implementing a cookie banner on a website is divided into two stages:
Correctly implemented cookie banner – what to do to avoid data loss?
Cookie banner – what will you receive as part of the service?

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