Are you familiar with and using the Google Ads advertising system? Microsoft Bing Ads works on the same principle – a paid advertising campaign implemented in the Bing search engine. It makes your ad visible to other users. It's worth taking advantage of this opportunity, even though Microsoft's search engine isn't as popular in Poland as Google. This could change soon, in part due to the AI technology being implemented in Microsoft's system. Therefore, it's worth getting ahead of the competition and starting to gain a good position on Bing in foreign markets and in Poland. Now is the perfect time!
Microsoft Ads (formerly known as Bing Ads) are paid advertisements published on the Bing search engine. Since January 2022, they have also been available to Polish users and 28 other countries in Europe and Africa. This gives advertisers access to an estimated audience of 41 million.
Remember! Microsoft Ads isn't limited to Bing. The search network also includes AOL, Yahoo, and many partners (e.g., DuckDuckGo, Ecosia).
This is a huge opportunity for you to appear where (perhaps) your competition is not yet.
What is Bing search engine?
Bing, like Google, is an Internet search engine. Installed by default on Windows computers, it belongs to Microsoft.
Its goal, just like the search engine created by the Mountain View giant, is to provide users with the most relevant search results possible. However, these results may differ from those presented by Google due to the use of slightly different algorithms.
How popular is the Bing search engine in Poland and abroad?
It's undeniable that Google dominates the market, controlling over 91% of the global search engine market. Bing, on the other hand, has less than 9% of its share, and in Poland, only 1,48% of users use this search engine.
Did you know that:
- Bing's global market share is currently 8,88%?
- The Bing search engine is very popular in China, the USA, the UK and Canada?
- Is Microsoft's search engine used primarily by PC users?
This is very good news for you – thanks to the Bing search engine, you have the opportunity to:
- reach a completely new group of users with advertising,
- presenting oneself on foreign markets,
- establishing cooperation with companies whose employees use only Microsoft software.
So, it's worth leveraging the potential of the Bing search engine to expose yourself to a completely new audience. It's time to launch a Microsoft Bing Ads campaign, which will open up even more opportunities for you.
