Our online marketing training courses are primarily designed for employees of companies interested in expanding the competencies of their in-house teams. We've recently noticed that SMEs are taking a two-pronged approach. Some are interested in outsourcing some of their services to specialized companies, such as Verseo, which allows them to maintain high-quality operations in a given area while simultaneously optimizing costs. The second approach involves deeper investment in internal teams, which also offers certain benefits.
For the past few years, our services have focused solely on Google Ads, SEO, and more recently, Facebook Ads, Allegro Ads, and LinkedIn. We've been building and continually honing our expertise in these areas. However, we've increasingly received feedback that our offerings lack online marketing training.
We've long placed a high value on educating our clients and fans. We regularly share guides, posts, and videos on areas of online marketing that are particularly close to our hearts. Now, we've recognized the need to meet market demands and create an educational platform (Verseo Academy) and a dedicated training program that will equip potential interested parties with not only knowledge but also practical skills.
At the same time, this doesn't contradict our core business, which is running online advertising campaigns. Educated clients who navigate the online advertising landscape seamlessly guarantee maximum effectiveness in their collaboration with us. This also allows us to open new channels and increasingly enables us to conduct holistic advertising activities for companies. 360-degree marketing is now not just a possibility, but often a requirement in today's market, where we need to be everywhere a potential, well-targeted customer lives.
Recommendation from a client
The Google Ads and Google Analytics training exceeded our expectations. After a two-day training with Joanna, I gained the skills to independently set up and configure accounts, as well as create and run my first (successful! :)) campaigns. Joanna's theoretical knowledge, and most importantly, her extensive practical experience, turned a topic that previously seemed like "black magic" into a valuable tool in our hands, opening up entirely new possibilities for promoting our products. We still run our campaigns independently, with occasional consultations with Joanna – and it's a solution that works great for us. Interestingly, Joanna presented the topic of Google campaigns with such dedication and passion that it has become a new hobby of mine 😉
Danuta Janicka – Eprimax
