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Allegro Ads

Acquire customers from the largest e-commerce platform in Poland
Complement your efforts with a new channel geared towards scale
Constant expert support and periodic discussion of results

Allegro is visited by 20 million users each month. Take advantage of this and showcase your offerings. Sell more with Allegro Ads and scale your sales without having to acquire traffic or develop your own technology.

Free consultation

Make an appointment with an expert and we will prepare a quote within 24 hours

Jakub the Greedy Digital Marketing Team Leader

We run advertising campaigns for:

We support campaigns with small, medium, and large budgets. Each client can count on the support of a dedicated Allegro Ads expert, regular account optimization supported by analytical data, and periodic results reviews.

Scale your sales using traffic provided by Allegro and appear before other offers with Allegro Ads!

Customer opinions about working with Verseo

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We are laymen, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec
Owner of the Galea brand

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

96 %

clients extend their contracts with us

24 %

this is how much we increase the average profitability of companies year on year

100 mln

the annual cumulative budget we manage for our clients

100

internet marketing experts

Fill out the form and receive a free quote

We will get to know your business and prepare an offer.

We will contact you within 24 hours.

For inquiries submitted Mon-Fri 8.00am-16.00pm
we respond within 1 hour.
We will answer the remaining questions next time
working day after 9.00.

Your data is safe. More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

access to your data,
rectification of your data,
request deletion of data,
processing restrictions,
object to the processing of personal data,
transfer of personal data,
withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

providers of tools for: website traffic analysis, sending marketing information.
entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

What exactly is Allegro Ads?

Allegro is the largest marketplace in Poland in terms of user numbers, and Allegro Ads is the platform for advertising products offered through this platform. Depending on your needs, you can promote all or selected offers, set advertising budgets, and set durations. Statistics allow you to monitor sales and control return on investment (ROAS). They enable you to quickly respond to dynamic changes and adapt your strategy to the current situation, product range, and market demand by quickly adjusting settings.

How does it work? A customer searches for a product by entering a specific phrase or entering a specific category. Advanced algorithms contextually select the ad to display, and upon seeing an offer that matches their query, the customer clicks and purchases the product. Simple?

Thanks to this, we gain the ability to appear on all devices and applications in the best advertising spaces on Allegro – before offers from other sellers:

Item page
In sponsored offers of the same category.
Allegro Ads - photo no. 35

Search Results
(the first two and the last two items).
Allegro Ads - photo no. 36

List of items
(the first two and the last two items).

Allegro Ads - photo no. 37

What are the benefits of working with Verseo?

campaigns run by certified advertising specialists in many advertising environments, including, of course, Allegro Ads – Allegro Ads Partner agency
individual support from Allegro in solving problems encountered with your account
access for agencies to the latest solutions and continuous improvement of skills through participation in training conducted by the Allegro team
access to campaign planner and historical search trends.

Allegro Ads sponsored listings are based on a payment system that's fair to the seller. We pay not for the ad itself, but for the click it receives from someone potentially interested in purchasing and actively searching for the products.

However, it's not the case that advertising has a fixed price, and its bid depends solely on the competition. In Allegro Ads, the highest bidder doesn't always win the auction. Here, the quality of the offer also matters (similar to Google Ads, Quality Score is crucial).

If offers are structured according to guidelines, contain keywords and a comprehensive product description that can convince the customer that this offer is the best for them, then it is much easier to ensure the success of the campaign and optimize its costs.

The biggest advantages of sponsored offers include the ease of analyzing the profitability of activities by counting sales and their value achieved thanks to promoted ads, the free selection of promoted offers and budgets, and the time of advertising broadcast.

Another form is graphic advertising, which allows for sales campaigns (precise reach) and image campaigns (extended reach). Graphic ads consisting of a logo, slogan, and dynamically selected offers are displayed above search results and on the offer page.

However, Allegro Ads offers more than just the options listed above. You can also use additional services:

Ads 4 Brands
a solution recommended for brands that want to promote their products and have at least one distributor on Allegro
Ads Link
allows you to create ads for the automotive and real estate industries that appear along with offers in Allegro search results, and after clicking on the ad, the user is redirected to the appropriate landing page outside Allegro,
Ads Network
i.e. remarketing, allows you to reach users on Facebook who saw your client's offer but did not make a purchase.

It's not worth ignoring this website, which (according to April 2021 data) is visited monthly in its browser version by over 18,81 million internet users, plus nearly 10 million monthly users of the Allegro app. That's several hundred thousand transactions per day and a huge sales potential that can be tapped with the Allegro Ads system and Verseo's team of specialists. A proven Allegro Ads Partner agency can improve your store's results!

You are now reading:

Allegro Ads with Verseo

What exactly is Allegro Ads?
What are the benefits of working with Verseo?
However, Allegro Ads offers more than just the options listed above. You can also use additional services:

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Allegro Ads

What exactly is Allegro Ads?

What are the benefits of working with Verseo?

However, Allegro Ads offers more than just the options listed above. You can also use additional services: