TikTok Shop is now selling – be the first

Your customers scroll through TikTok every day. Now they can buy your product without leaving the app—all they need is to be there.

Registration and full store setup in TikTok Shop
73% of people make purchasing decisions after seeing an ad on TikTok
16 million TikTok users in Poland daily
Advertising campaign support from PLN 400 per month
Videos and banners that sell not only build reach

From view to first sale on TikTok – faster than you think.

4.7/5 500+ companies in the TOP 10 13 years on the market

Trusted technology partners

TikTok Shop is now selling – be the first - photo no. 1

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Purchase without leaving the app

A customer clicks on a product featured in a video or during a live broadcast and purchases it in the same window—no redirection to an external website, no getting lost along the way. Every additional click is an opportunity for someone to cancel. TikTok Shop offers the opportunity to sell right then and there.

Payment by BLIK, card, Apple Pay, Google Pay
Shopping cart built into the video, LIVE and brand profile

Customers who search on TikTok

16 million users in Poland, each of whom accesses the app on average 17 times. This isn't a passing movement – it's a habit that can drive sales, not just reach.

80+ minutes – this is the average time spent on TikTok per day
The 25-44 age group accounts for 55% of all users
49% of users treat TikTok as a search engine
70% of users discovered a new product or service

You strengthen other channels instead of cannibalizing your budget

Campaigns combining TikTok and Meta generate up to a 40% increase in ad recall compared to single-channel campaigns. 85% of Facebook and Instagram users also regularly browse TikTok – reaching the same audience on both platforms doesn't cannibalize budgets; it creates another point of contact with the brand.

ADVERTISING THAT BOOSTS SALES · FACTS, NOT OPINIONS

The algorithm already knows who will buy Your product.

TikTok analyzes user behavior in real time, not just what they declare in their profiles. This ensures that ads reach people who have actually expressed interest in a similar product category, rather than a random group selected based on age and location.

Your competitor might reach the same customer with less relevant advertising and at a higher cost. When your targeting is more accurate, you pay less for the same sale. The difference becomes noticeable even after the first campaigns.

Fact · 01 / 03

Targeting

You don't have to manually select target groups or guess who will buy your product. The system analyzes hundreds of signals in real time and automatically directs your ads to those with the lowest conversion rates.

What is taken into account:

user behavior in the application
interests and interactions with similar products
the moment when advertising has the greatest chance of working

Fact · 02 / 03

Your data sells

Data about behavior on your website allows you to reach two groups at once: those who are almost ready to buy and those who look like your best customers.

Two ways to use:

Retargeting – reminder about an abandoned cart or contact
Lookalike (LAL) – reaching people with the profile of your most successful customers

Search engine (Google, Bing) 68 %

Social media (FB, IG, TikTok) 20 %

Email & newsletters 7%

Display and other advertising 5%

TIKTOK SHOP

See what benefits your business will benefit

You pay less for the same sale

The purchase happens without redirecting to an external website – fewer clicks mean fewer opportunities to abandon. The same number of page views translates into more orders than in channels where the customer still has to navigate somewhere.

You diversify your customer source instead of depending on a single channel

TikTok Shop works in parallel to Google Ads and Meta, so when costs in one channel increase, you have another one to relieve them.

You reach customers with real purchasing power

The 25-44 age group accounts for 55% of all TikTok users in Poland. If TikTok hasn't been part of your sales strategy so far, you've been missing out on the group that actually buys.

Our Meta Ads team discusses the campaign and optimizes the budget to increase sales

TikTok Shop Partner

advertising campaigns that bring sales

10+ years

experience in running advertising campaigns

3 years

average contract length – customers stay when they see increases

150+

specialists working for your success

Office in Poznań · we work with clients throughout Poland

Our Verseo team discusses Meta Ads campaigns at their desk, analyzing data and results

Our team discusses Meta Ads campaigns in a meeting, analyzing data and results

Our Meta Ads team at work, analyzing campaigns and optimizing budgets

4.5 356 opinions

5.0 21 opinions

4.7

average of 377 reviews

Because what counts for us is the real effect, not just slogans.

"Our products appeal to discerning customers. That's why we sought a partner who conducts advertising campaigns with the same care, commitment, and sincerity as we do. Because what matters to us is real impact, not just slogans."

Anna Rutkowska-Didiuk

Co-owner of the Mokosh brand

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We're laypeople, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec

Owner of the Galea brand

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak

Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done, and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a human being on the other side. This human, empathetic face of business."

Paulina Malicka

E-commerce Manager Costway

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michael Tobias

CEO & Co-owner Fotoforma

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia

COO At MasterSport

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik

Co-owner of Rugito.pl

We like to scale businesses!

"We derive many benefits from working with Verseo. The company handles the preparation of our entire campaigns, but also responds promptly to any market fluctuations and suggests budget changes when necessary. Verseo has been carrying out its work reliably for several years now."

Mateusz Fatek

CEO of Fatix

Do I need a lot of followers to sell?

You don't need a large community to sell through the affiliate program and Shop tab. However, to sell during LIVE broadcasts, you must meet a minimum follower threshold. Rules are subject to change by TikTok; we'll review the current terms with you before launch.

Do I need to have a separate online store?

No, TikTok Shop operates as a standalone in-app sales channel. It can complement an existing store or serve as your first online sales channel.

How long does it take to launch a store on TikTok Shop?

It depends on the number of products and the readiness of the catalog. Account setup and payment integration typically take a few days, while product catalog verification can take up to two weeks.

What products work best on TikTok Shop?

Products that can be quickly demonstrated in a video – with a visible effect or a clear solution to a specific problem. Complicated, expensive, or products requiring long consideration perform less well.

Do I have to record product videos myself?

No. We prepare content tailored to the TikTok format: hook, product showcase, call to action. You can also use our network of affiliate creators who record the content for you.

Will TikTok Shop replace my current online store?

This is not advisable: it is an additional channel to reach customers who buy impulsively while watching a video.

How does selling work on TikTok?

TikTok Shop brings the entire purchasing process to the app. Users don't need to navigate to an external website – they can browse, select, and pay for a product in the same window they were scrolling through. Sales on TikTok occur in several places simultaneously:

in videos with tagged products – the viewer clicks on the pinned product and goes straight to the cart,
during the LIVE broadcast – the presenter presents the assortment live, answers questions and encourages purchases in real time,
in the shop tab on the brand profile – it serves as a website where the customer can browse the entire catalog,
through the affiliate program – creators recommend products in their content and receive a commission on sales.

Each of these formats engages the audience differently. Videos build reach, LIVE shortens the gap and helps dispel doubts before purchasing, and affiliate offers a recommendation from someone viewers trust.

TikTok Shop Advertising – How to Promote Products?

The TikTok shop itself is just the beginning, as organic reach can be unpredictable. Paid campaigns ensure stable sales. TikTok Shop advertising is based on formats directly linked to the product catalog – the system displays them to people who have viewed content from a similar category in recent days. As part of our service, we combine:

Shop Ads, i.e. product ads that lead directly to the product card in the app,
videos with tagged products, promoted in campaigns TikTok ads,
LIVE Shopping Ads that attract viewers to sales broadcasts.

It's worth running campaigns in parallel with organic activities. Advertising budgets increase the reach of content that viewers have already responded to, allowing funds to be allocated to content with proven sales potential.

How to start a store on TikTok?

The implementation of TikTok Shop follows a fixed pattern:

registering a seller account and verifying company details,
preparation and import of a product catalog with descriptions and photos,
configuration of payments, delivery methods and returns policy,
connecting the store with the brand profile and advertising account,
publication of the first product content and launch of the campaign.

The catalog requires the most attention. TikTok verifies product descriptions and images, and rejected items must be corrected before publication. We handle this process from start to finish, including contacting the platform's technical support, leaving you to prepare the inventory and fulfill orders.

A TikTok store works best as part of a broader strategy. From a multichannel marketing perspective , TikTok drives product discovery and impulse purchases, while Meta Ads campaigns maintain contact with people already familiar with the brand. A customer who sees a product on TikTok often returns via Instagram or search – a consistent presence across multiple channels shortens this journey.

What content do they sell on TikTok?

On TikTok, content that resembles everyday user videos wins, not polished TV spots. Viewers decide within the first two seconds whether to continue , so a video should begin with a powerful opening—a question, a surprising shot, or a promise of an outcome. Showing a product in action works well: a before-and-after comparison, a live test, or an answer to a common customer issue.

Collaboration with creators is crucial. A recommendation from someone the viewer follows daily is more powerful than a brand message, and the TikTok Shop affiliate program allows for commission-based settlement of such collaborations – you pay for the sale, not the content itself.

How do we measure sales results on TikTok?

The TikTok Shop seller dashboard displays orders, revenue, and performance for individual videos and streams, so you know from day one which content is converting into sales . We compare this data with advertising campaign results – we compare the cost of acquiring an order across different formats and reallocate budgets to those with the lowest sales. Periodic reports provide a complete picture: from content reach, through the number of additions to cart, to the value of completed orders and returns.

What industries does TikTok Shop work for?

TikTok Shop is primarily suited to B2C industries: cosmetics, clothing, accessories, and home products— wherever the impact can be demonstrated in a short video and the purchase decision is made quickly . A TikTok shop is also often the first online sales channel for brands just entering the internet, as it doesn't require a separate website.

This is different in B2B sales, where the decision-making process takes weeks and involves several people. In this model, LinkedIn Ads campaigns deliver better results , reaching decision-makers by job title and industry. If you're unsure which channel is right for your business, we'll help you choose one during a free consultation.

You are now reading:

Tik Tok Shop

How does selling work on TikTok?
TikTok Shop Advertising – How to Promote Products?
How to start a store on TikTok?
What content do they sell on TikTok?
How do we measure sales results on TikTok?
What industries does TikTok Shop work for?