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Verseo CSS – Google Commission-Free Product Advertising

Verseo CSS

Want customers to choose you over a cheaper alternative? Products visible when comparing prices – lower cost per click, higher margin.

A proprietary system that ensures the visibility of your products
Up to 20% cheaper than Google Shopping
Over 350 stores already use the Verseo price comparison tool
Over half a million products in the Verseo CSS system

4.7/5 500+ companies in the TOP 10 13 years on the market

Trusted technology partners

Fill form and receive a quote

More about personal data protection

We run advertising campaigns for:

Save up to 20% on every click with PLA Shopping Ads.

Scale your sales using traffic provided by the Verseo CSS comparison engine!

We handle campaigns with small, medium, and large budgets. We are experts in paid advertising, SEO, web analytics, and UX.

Customer opinions about working with Verseo

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We are laymen, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec
Owner of the Galea brand

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

20 %

this is how much you save using Verseo CSS

24 %

this is how much we increase the average profitability of companies year on year

100 mln

the annual cumulative budget we manage for our clients

150+

internet marketing experts

Fill out the form and receive a free quote

We will get to know your business and prepare an offer.

We will contact you within 24 hours.

For inquiries submitted Mon-Fri 8.00am-16.00pm
we respond within 1 hour.
We will answer the remaining questions next time
working day after 9.00.

Your data is safe. More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

access to your data,
rectification of your data,
request deletion of data,
processing restrictions,
object to the processing of personal data,
transfer of personal data,
withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

providers of tools for: website traffic analysis, sending marketing information.
entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

How does CSS work?

First, the client is required to submit a list of products available in their online store. This is accomplished using a panel located on the Verseo CSS website. Selected items are displayed on Google Shopping's general search results pages. It's worth noting that our Verseo CSS is in no way inferior to Google's services. However, it's free of the commission that would otherwise be charged using Google's solution. This allows our CSS to offer 20% less product display!

Verseo CSS vs Google Shopping
(participation in the auction)

Verseo CSS
max CPC = 0,2

full CPC amount = 0,2
takes part in the auction

Google Shopping
max CPC = 0,2

Google takes about a 20% margin
CPC = 0,16 enters the auction

The rules for individual ad exposure are based on an auction system. Campaign managers can set their bids manually or choose automatic settings. This way, advertisers can compete for ad space. Partnering with Verseo CSS will give you an advantage at this stage. By reducing your bid by 20%, you can tip the scales in your favor, even if your competitors have the same quality score. As a result, your ads will appear more often for the same cost.

As part of the comparison shopping service, a separate account is opened in Google Merchant Center for each seller represented on Google Shopping by Verseo. This allows them to upload products and then create a Shopping campaign.

Verseo participates in the Comparison Shopping Partner program, launched by Google. This initiative fosters a competitive advertising environment and provides benefits to both service providers and merchants.

The configuration process has been significantly simplified. This allows us to quickly prepare the service for operation. At the same time, if a given store is not among our clients, we won't have access to campaign-related data. We can only view the products offered, their prices, and status—all the information necessary for efficient product advertising management.
Partnering with Verseo guarantees you participation in the auction without the margin imposed by Google. This solution allows you to save up to 20% on campaign costs. The service is available in all markets within the European Union, allowing you to operate effectively internationally. All elements of the Google ecosystem function in harmony with each other. The price comparison service will be tightly integrated with Google Ads and Google Merchant Center. Having products in the Verseo CSS comparison tool does not lower your campaign's quality score.
You can now categorize all your products by various attributes. This approach significantly simplifies the campaign optimization process.*
You can count on periodic product display refreshes. This will stimulate interest among potential customers and prevent stagnation.*

*This variant requires an additional fee.

How is CSS implemented?

We implement the service in four simple steps. The action plan is as follows:

We connect your Merchant Center account with CSS Verseo.
We download your products from a product feed. We then publish the entire assortment on the Verseo Shop Comparison Tool.
We test the efficiency of the service.
We're integrating your remaining campaigns. This will allow your ads to appear in Google searches with the tag "via CSS Verseo."

You are now reading:

Verseo CSS – Google Commission-Free Product Advertising

How does CSS work?
What benefits does CSS provide?
How is CSS implemented?

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Verseo CSS

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How does CSS work?

Verseo CSS vs Google Shopping
(participation in the auction)

How is CSS implemented?

Verseo CSS

Fill form and receive a quote

How does CSS work?

Verseo CSS vs Google Shopping (participation in the auction)

How is CSS implemented?

Verseo CSS vs Google Shopping
(participation in the auction)