YouTube Advertising

Want customers to remember your brand, not just scroll away? YouTube is a place where people watch, not just scroll away – your ad stays in the mind.

Over 25 million active users in Poland - your client is waiting for you
Ads with visibility of up to 53% – get found
The average user spends about 80 minutes on YouTube every day
The time of exposure to the ad is over 10 seconds – your brand is memorable

4.7/5 500+ companies in the TOP 10 13 years on the market

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We run advertising campaigns for:

YouTube advertising is part of Google's advertising ecosystem, with which we have the highest level of partnership. Each of our experts continually updates their knowledge and certifies themselves. However, we rely primarily on our own experience and our 10-year history of managing Google Ads (formerly Google AdWords) advertising.

We support campaigns with small, medium, and large budgets. Every client can count on dedicated expert support, 24/7 access to a campaign performance dashboard, and regular account optimization supported by analytical data.

Customer opinions about working with Verseo

We feel safe with Verseo

"The action plan is tailored to our capabilities, and that's the most important thing; we feel comfortable with it. We are laymen, so we can expect different things, but people who are professionals in what they do and whom we trust give us guidance, and then we feel safe."

Paulina Branecka-Giec
Owner of the Galea brand

Case Study: Rugito & Verseo

"Thanks to the reports we receive on a regular basis, we feel like we have our finger on the pulse. We know exactly where our money is going and how that translates into sales. What we value most about working with Verseo is the contact we have at any time of day or night, on virtually any matter."

Radosław Bartosik
Co-owner of Rugito.pl

We generate profits for our customers!

"We were looking for a trusted partner who would propose ready-made solutions, implement them, and monitor the results on an ongoing basis. Verseo experts analyzed the situation and returned with a ready-made solution. In 2022, we increased sales by 40% year-on-year. Verseo's estimates are consistent with the actual situation."

Michał Tobiasz
CEO & Co-owner Fotoforma

Giacomo Conti's tailor-made offer

The efforts of Verseo experts ensure a steady increase in the brand's visibility in the virtual space and increased sales in the online store. "I value Verseo for its partnership approach, communication skills, and work ethic, which results in higher sales."

Mateusz Stasiak
Head of Marketing and E-commerce Giacomo Conti

We combine empathy with hard data

"We decide everything together and don't have to check, ask questions, or wonder. We know what needs to be done and it's delivered on time. Good communication, a climate of conversation, mutual trust. It's also important to us that there's a person on the other end. This human, empathetic face of business."

Paulina Malicka
E-commerce Manager Costway

About communication that increases visibility, traffic and... sales!

We were looking for someone reliable, and those reviews led us to Verseo. I'd never worked with anyone like this before. The results are beyond satisfying. And we're hungry for more!

Paulina Michnikowska
Marketing Director at e-okularnicy.pl

Challenges? No problem!

"An important sales channel for us is online. Last year, we noticed a decline in sales in our online store. We turned to Verseo for help and together developed a recovery plan. For us, Verseo is a trustworthy partner we can commit to for many years."

Sławomir Bielenia
COO At MasterSport

96 %

clients extend their Google Ads contracts with us

24 %

this is how much we increase the average profitability of companies year on year

100 mln

the annual cumulative budget we manage for our clients

150+

internet marketing experts

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We will get to know your business and prepare an offer.

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For inquiries submitted Mon-Fri 8.00am-16.00pm
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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

access to your data,
rectification of your data,
request deletion of data,
processing restrictions,
object to the processing of personal data,
transfer of personal data,
withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

providers of tools for: website traffic analysis, sending marketing information.
entities responsible for hosting (storing) the website and personal data.

We will process your data for the period of:

necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
in the case of data processing based on consent until its withdrawal. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

YouTube is the second most popular search engine after Google – perfect for video advertising!

YouTube was created as a place for free video posting and streaming, and its library includes music videos, video blogs, tutorials, guides, and many other types of content. It's a platform where you can not only listen to music or relax by watching videos featuring funny pets, but also a treasure trove of knowledge, tips, and videos showing how to create the perfect eyeliner, repair a battery, or prune a fruit tree.

Due to its immense and constantly growing popularity, YouTube is also an excellent advertising platform . According to Google, over 90% of consumers say they discovered new products and brands through YouTube videos and ads, and in 2018 alone, the amount of time spent watching shopping advice videos doubled compared to 2017.

Thanks to the possibilities offered by presenting products or services in the form of videos, over 52% of internet users watching a video on YouTube have already taken specific actions, e.g. decided to make a purchase.

As a result, more and more advertisers are starting to use YouTube ads in their promotional campaigns. They know that reaching potential customers requires more than just Google searches, and that short text ads or small graphic banners are just a drop in the ocean of promotional methods.

In the face of growing opportunities and the emergence of increasingly fierce competition, it's worth reaching internet users as widely as possible. However, it's not just the location that matters, but also the way products or services are presented – YouTube advertising allows for significantly more information than other types of advertising. Where else than in a video can you showcase a product's best benefits or how to use it?

YouTube ad formats

YouTube, in conjunction with Google Ads, currently offers several different video ad formats , which most often take the form of short video creations presenting specific products or services and are displayed to Internet users while watching videos of their choice on the YouTube website or mobile application.

TrueView in StreamA YouTube ad that appears before, during, or after other videos on YouTube, websites, games, and apps from video publishers on the Display Network. Ads can be skipped after 5 seconds of viewing.
TrueView DiscoveryAds appear above YouTube search results or at the top of a column suggesting other videos to watch (related to the currently displayed video). They are presented in a banner format—frames from the video, along with the title and description. Clicking the banner initiates playback of the ad.
bumper adsBumper ads – short, 6-second commercial teasers that cannot be skipped. They appear before, during, or after a video and usually accompany other types of video ads to reinforce the advertising message.
Video ad sequencesThey allow you to tell the story of a promoted product or brand by showing internet users a series of videos in a specific order. Users' progression to each subsequent step in the sequence depends on whether a video view has been recorded in the previous step.
Product overlays
Interactive cards showcasing products from an online store that users have previously viewed or that are related to a video they're watching. Clicking on the card takes users directly to the product page to enable purchase. This requires a Google Merchant Center account and a product feed.

The most desirable interaction with video advertising for advertisers is clicking on the ad, accompanying banner, or call-to-action overlay and then clicking through to the advertiser's channel or website. Video ads are billed on a CPV (pay-per-view) or CPM (pay-per-1000 views) basis.

Advantages of Youtube Ads

YouTube video ads are an excellent way to reach internet users at various stages of the sales funnel . Thanks to highly precise targeting capabilities, they can be presented to users actively searching for specific products or services, as well as those at the very beginning of the purchasing process. YouTube ads can be targeted both based on specific audiences (e.g., those interested in a healthy lifestyle or planning to buy a home) and contextually – for example, by appearing on automotive or business-related channels.

YouTube ads and the Google Ads admin panel offer advanced data measurement capabilities . Unlike TV advertising, they enable precise tracking of clicks, views, impressions, conversions, and so on, based on selected days, times, devices, and audience groups. Based on this data, video campaigns can be effectively optimized – the vast amount of data allows us to determine which audiences to invest more budget in, or which days of the week are worth increasing spending on.

YouTube video ads are characterized by very low unit costs . The average cost per view of an advertising video, depending on the industry, target audience, and campaign optimization, can range from a few to a dozen or so cents. In some campaigns, customers pay as little as 0,01 PLN for a single ad view.

Online advertising is definitely more effective than their TV versions, also in terms of engagement and impact. Thanks to the ability to quickly and directly interact with ads (e.g., click and go to the website), generate more conversions than their sisters from the glass screen.
They are also characterized by simplicity of configuration - video campaigns are created in a very simple and intuitive way, and in case of any doubts, extensive Google support is available 24/7 assistance.

Video ads offer the opportunity to showcase the effects, benefits, and uses of promoted products or services. Unlike television commercials, YouTube ads can last up to several minutes, allowing viewers to decide whether to watch the entire message, skip it, or otherwise interact. In the case of online advertising, any video posted on the advertiser's YouTube channel can be considered a commercial.

Due to the ever-increasing access to the internet, the reach of video advertising campaigns is increasing year by year. Approximately 75% of Polish internet users now use YouTube, spending an increasing amount of time there.

YouTube Video Ad Targeting

Google Ads offers a variety of targeting options for video ads. Advertisers can reach audiences using the following targeting methods:

Demographics
i.e. by age, gender, parental status and household income (available in selected countries),
Recipient groups
who, according to Google estimates, have specific interests, are guided by specific intentions and belong to specific demographic groups,
Keywords
related to the advertised products or services, which will enable the display of video ads next to content that the recipients are interested in,
Topics
which will allow you to easily place ads on channels, applications or videos dedicated to a specific topic,
Destinations
i.e. specific videos or channels where the advertiser would like to appear with their ad,
Remarketing
i.e. so-called reminder ads, which are intended to encourage Internet users to watch the video again, visit the advertiser's channel or website.

Why is it worth investing in video advertising?

YouTube, as a place where internet users are spending an increasing amount of time, acts like a gigantic shopping mall . Every day, hordes of people pass by – some rushing in a specific direction, others stopping for a moment with curiosity to see what catches their eye. Some are only interested in a chosen destination, others eagerly look around, absorbing the sights, tastes, and smells of the shops they pass, and often succumb to their temptations. Therefore, it's worth carving out your own little corner of YouTube and serving up the best of what you have . By presenting your offer not to everyone, but to a carefully selected audience , you can achieve excellent results. Furthermore, working with qualified specialists who will advise you where to position yourself, how to attract attention, and who to target, these results can be truly spectacular.

YouTube is a great place to promote your products or services!

If you want to know how to acquire more customers, contact us. As certified Google Ads specialists, we will prepare a tailored campaign for you. We will help you select the right advertising videos, select the best audiences, configure and optimize the campaign based on the highest standards, and our proprietary platform will monitor your campaign 24/7 to generate the highest possible profits.

At Verseo, we use many types of campaigns, work with clients from many different industries, stay up-to-date on all the latest news in advertising opportunities, train, share knowledge and experience, and always strive to find the best solutions.

Think YouTube won't work in your industry? Maybe it's time to find out? Many of our clients have moved their TV budgets to YouTube!

Services we provide to our clients as part of video advertising on YouTube:

Setting up and configuring a company channel on the website
Preparing and launching videos/animations on the channel
Running advertising campaigns within a set budget on YouTube
Running remarketing campaigns on YouTube
Integration of YouTube account with other sources: website, Facebook, Google+
Advanced campaign performance analysis – YouTube Analytics, Google Analytics

You are now reading:

YouTube Advertising

YouTube is the second most popular search engine after Google
YouTube ad formats
Advantages of Youtube Ads
YouTube Video Ad Targeting
Why is it worth investing in video advertising?
The services we provide to our clients

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YouTube Advertising

Fill form and receive a quote

YouTube is the second most popular search engine after Google – perfect for video advertising!

YouTube ad formats

Advantages of Youtube Ads

YouTube Video Ad Targeting

Why is it worth investing in video advertising?

YouTube is a great place to promote your products or services!

Services we provide to our clients as part of video advertising on YouTube: