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Discovery Ads – Gmail, Google Discover and YouTube

Discovery Ads let you display your campaigns not only in Gmail but also on YouTube and in Discover tabs , which complement traffic from Google search. Their modern, multimedia format makes them incredibly effective, driving increased engagement and conversions.

Discovery Ads campaigns are therefore a powerful advertising tool that will allow ads for your products or services to be displayed on a large scale.

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  • More conversions from rich media ads
  • Increased user engagement
  • Additional channels to acquire more potential customers

Advantages of Discovery Ads

Discovery Ads offers advertisers additional features and ad placements, including in the Discover search results section and on YouTube and Gmail. This solution allows ads to be displayed in multiple placements within a single campaign, eliminating the need to create separate campaigns, such as those for YouTube or the Search Network. Discovery ads are displayed to users based on their previous online behavior, searches, and interests.

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Wide coverage:
Within a single campaign, your ads can appear in up to three different places, guaranteeing a very broad reach, reaching up to 3 billion users. By displaying your ads in different locations, you diversify the locations where you acquire potential customers, thus complementing campaigns in other channels.

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Native ads:
With this type of advertising, your graphic creations will adapt to the location and device the ad is displayed on. Their format is more user-friendly, guaranteeing higher click-through rates.

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Ad targeting:
Discovery ads allow us to target custom audiences, lookalike audiences, and affinity audiences. Furthermore, we can also target customer lists and users who meet selected demographics or are associated with specific life events.

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Smart Bidding:
Automatic bid optimization allows for even more precise use of advertising funds. Target CPA or conversion maximization are recommended bidding strategies to meet your marketing goals.

How to successfully run a Discovery campaign?

The success of a Discovery campaign depends on several factors. At Verseo, we rely on best practices and recommendations for campaign creation, ad inventory management, and tracking code implementation for analysis and optimization.

Here are some tips on how to successfully run Discovery ads (Youtube, Display Network, and Gmail):

1.

Audience targeting

It's worth taking advantage of the opportunities offered by targeting audiences who have previously shown interest in your company's offerings, for example, by interacting with ads on other Google channels, including the Search Network or Display Network. An equally effective approach to targeting Discovery Ads is to target them to users who have visited your website or previously used your company's offerings.

2.

Advertising banners

High-quality advertising creative is key to campaign success. It's crucial that the photos selected for promotion are of good quality and meet the required dimensions. Discovery ads allow advertisers to use creative and multimedia formats, so it's worth taking advantage of all these opportunities to increase audience interest.

3.

Optimizing and measuring results

Discovery campaigns are a great complementary channel that will help you strengthen your company's online presence. By optimizing the campaign and monitoring the results of changes, we can further tailor it to your audience. By analyzing data in Google Analytics and the Google Ads dashboard, we can identify the best-performing ad creatives and gather information about the most frequently purchasing users. By measuring results and optimizing campaigns for the best-performing solutions, Discovery Ads can be a remarkably effective tool for supporting advertising on other Google channels and beyond.

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  • Marta Burchard
  • Digital Ads & AI Product Manager
  • For inquiries submitted Mon-Fri 8.00am-16.00pm
    we respond within 1 hour
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More about personal data protection

The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

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