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New device category in Google Ads – how to advertise on TVs?

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New device category in Google Ads – how to advertise on TVs?

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We got it! The Google Ads device category has been expanded to include TV!

Google, recognizing the gradual increase in the importance of mobile devices, has introduced the ability to adjust bids for ad views from mobile phones and tablets. The introduction of different device categories also allows for targeted advertising tailored to users using a specific device type. Recently, another device category has appeared in Google Ads campaigns : televisions.

TV as a new device type in the Google Ads system – why?

Statistics show that users watch nearly 180 million hours of YouTube video content on TV daily . Changing consumer habits are constantly shaping the current advertising market. Traditional TV advertising will be in decline in the coming years. First and foremost, it's unmeasurable, very expensive, and the growing popularity of smart TVs, gaming console apps, and devices like Google's Chromecast are increasing the potential of TVs as a digital advertising medium.

From now on, when creating YouTube-targeted campaigns using Google Ads or Display & Video 360, we'll be able to adjust our bids or, for example, create separate creative for devices specifically designed for watching video content—televisions. These will join computers, mobile phones, and tablets as a new device category.

We'll be watching with interest to see how TV performs in campaigns compared to mobile devices and computers. The new option isn't yet available in all Google Ads accounts in Poland , but it will be gradually added.

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Want to read more about YouTube advertising? HERE you'll learn that it's an effective channel for business!

Summary

The above article covers the following topics:

  • extending the targeting capabilities in Google Ads to devices such as TVs,
  • the growing role of TV in online advertising campaigns.

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