Did you know that well-configured marketing automation can generate revenue while you relax? Simply let the system send the right message at the right time, direct potential customers to the right sales funnel, and remind them about your offer when they're ready to buy.
Marketing automation – what is it? And why?
Marketing (sometimes in conjunction with sales) automation can be defined as processes that save time for colleagues associated with the sales and marketing department by doing part of the work for them.
What does this mean in practice?
For example, sending an email at a specific time and under specific conditions, or calculating the chance of closing a deal, or obtaining data about a potential customer without having to Google it.
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A little advice from an article that appeared in our latest issue of AdBook:
If you want to immediately increase the effectiveness of your activities, start with a simple lead nurturing scheme:
- Day 0: webinar or educational material,
- Day 3: an e-mail with content that goes deeper into the topic and a non-intrusive link to the offer,
- Day 6: case study and again link to the product.
A sequence designed this way can run in the background for months – without your participation.
You will find more such ready-made scenarios and tips in the article:
- where to start automation,
- which tools to implement at the start,
- how to identify the most promising contacts using lead scoring,
- how to combine CRM with advertising so that remarketing works on autopilot.
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Summary
The above article covers the following topics:
- Well-configured marketing automation effectively sells your products and services around the clock, automating customer contact.
- Marketing automation is a process that saves time by automatically performing sales and marketing tasks, such as sending email sequences or qualifying leads.
- By purchasing AdBook Verseo, you gain substantive knowledge and at the same time support children from the Serce Dziecka Foundation.
