My business on Google Maps – how and why?
Google My Business is one of the essential tools for advertising your local business . It's a completely free service available to every Google user. Creating a Google My Business account can increase your listing's chances of appearing on both Google Maps and organic search results. It will include information about your business, such as its address, phone number, opening hours, and payment types.
Creating and verifying a Google My Business account
- After logging in to your Google account go to the website and log in.
- We will be redirected to the window for selecting the name of our company.
- The next step will be to thoroughly provide the company locationPlease note that a card with a verification code will be sent to this address. You can also specify that you provide services within a specific area and travel to the customer. In this case, you can specify the area based on the postal code, specific locations (e.g., cities), or by specifying a radius around your business.
4. Our company category . This will be visible on our company's business card.
- Contact details. These will be displayed to users who wish to contact us. Please note that WebsiteThe address we provide should include (for example, in the Contact tab) address details consistent with our business card. This data will also be used if the user uses the "Directions" function to our location available on the business card.
6. Once we have finished filling out our data and our location has been created, we need to verify it.
The option to send a postcard via Google is the basic verification method. We provide the name of a contact person, and after sending, we have to wait up to two weeks for the postcard to arrive with a verification code, which we can enter in the Google My Business dashboard under the "Verify locations" tab. If additional verification options appear, such as text messaging or phone calls, it's worth choosing one of them, as it significantly speeds up the verification process.
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By selecting SMS, you'll receive a message with a verification code. By selecting your phone, you'll receive a call shortly afterward, prompting you to enter the code. This will allow you to verify your website in just a few moments. Sometimes, selecting SMS or phone won't work the first time. Don't be discouraged, but try again until you succeed.
7. To optimize our business card, we need to complete it and add opening hours, a description, and photos. This won't take more than a few minutes.
After all that's done, all you need to do is polish your listing – you can add videos and photos (both interior and exterior), but also ask your past and future clients to add their reviews, which is especially important for those looking to connect with selected service providers. The power of recommendations is invaluable! 🙂
Equally important, you can recently add short posts (max 300 words) to your profile. You can share changes, new services or products, as well as company news. Regularly publishing posts will also benefit your image and Google Maps ranking.
Check out more useful Google tools for business – you can find 22 of the best ones in our free guide, available for download here!
Summary
The above article covers the following topics:
- why it is worth using a business card on Google,
- instructions for creating and verifying a Google business card (company profile).
