The pandemic has revolutionized the e-commerce industry. The restrictions introduced, the need to revise budget plans and business goals, and the broad-based uncertainty forced entrepreneurs to react almost immediately. Those who had previously operated exclusively in person were forced to move their businesses online . At lightning speed! And this trend will continue in the post-pandemic world.
Do you know that…
According to the Gemius "E-commerce in Poland 2020" report, a staggering 73% of respondents confirm that the pandemic has led them to become e-consumers and has made at least one online purchase. This represents an 11 percentage point increase year-on-year. The consequences of increased online shopping include, above all, even greater competition and a fiercer battle for customers, whose acquisition costs are constantly rising. Forecasts indicate that this trend will intensify in the coming years. Analytical firm Statista estimates that global online retail sales will reach $6,4 trillion in 2024.
The continued growth of the e-commerce market requires the development of marketplaces where customers are most likely to make transactions in Western markets. One such example is Amazon, which is also strengthening its position in Poland.
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What is Amazon?
Amazon is the world's largest online retailer. Founded in 1994 by Jeff Bezos, it initially served as the first online bookstore. Today, you can buy virtually anything on Amazon, including books. In addition to selling its own products, the site also shares resources with other sellers.
How to sell on Amazon?
Amazon Marketplace is a great way to expand your business into international markets. This allows you to reach customers from virtually every corner of the globe!
Do you know that…
According to research conducted by Pattern.com, Amazon is the main beneficiary of the growth in online sales in Germany. A full 46% of e-shoppers admitted that they purchased more products online in 2020 than in previous years, and 32% of respondents purchased a specific product on Amazon.de, forgoing shopping in physical stores. Traffic and sales growth at the world's largest online retailer is continuing. Experts suggest that in the coming years, we can expect Amazon's (already strong) position in the German market, among other countries, to strengthen.
Competition is fierce here. How can you sell on Amazon profitably? How can you change your operating principles to optimize processes, scale your business, increase sales, and establish an international presence?
Nethansa x Verseo
Answers to these and many other questions were collected in the material that Verseo co-created with Nethansa.
Download the free Nethansa & Verseo Whitepaper How to Increase Margins on Amazon and Google!
You will learn from it, among other things:
Not enough? We guarantee you'll find much more in this comprehensive and valuable publication! This publication is our proven recipe for business operations in the new digital reality, presented in an accessible format . Review the data and examples, and translate the knowledge you've gained into bold action in your business environment!
FAQs about selling more on Amazon or Google
This strategy is perfectly complementary. Users use Google at various stages of the purchasing journey (often seeking inspiration or opinions). Meanwhile, someone entering the Amazon platform typically already has a payment card at the ready and a strong intention to make a purchase. Combining both channels allows you to "catch" customers at every stage of the sales funnel and maximizes the chance of conversion.
Yes, this is an increasingly popular and extremely effective tactic. It focuses on driving paid traffic from external environments (e.g., Google search campaigns) directly to specific listings (product pages) on Amazon.
This has a very positive impact. Amazon's algorithm (A9) rewards sellers who independently bring external traffic to the platform. If customers entering from Google ads make a purchase, Amazon's algorithm deems the product highly attractive and also raises its ranking in natural (organic) search results within its own website.
- Google: Evaluates a page's information value, backlink profile, domain authority, and user experience (UX).
- Amazon (A9 algorithm): Focuses almost exclusively on sales and conversions. The most important factors include: product sales history, precise keyword saturation (in the title, bullet points, and back-end description), price, stock availability, and the number of positive customer reviews.
Amazon has its own advertising ecosystem (Amazon Ads), which operates on a pay-per-click (PPC) model, similar to Google Ads. The main formats are:
- Sponsored Products: Promote individual products directly in search results and on competitor feeds.
- Sponsored Brands: Banners with a brand logo and a set of several products, displayed at the very top of search results (available for brands with a registered trademark).
Before you can drive paid traffic from Google, you need to perfectly prepare your Amazon backend. Start by fully optimizing your listings (high-quality images, text written in a beneficial language, and relevant keywords). The next step should be gaining the first positive reviews, launching internal Amazon Ads campaigns, and only then, "pumping" external sales using Google Ads.
Summary
The above article covers the following topics:
- Amazon as a global e-commerce platform,
- using Amazon Marketplace in your international sales strategy,
- practical e-commerce solutions developed by Nethansa and Verseo.
