Strategy and business5 minut czytaniaLocal SEO, Google Ads and responsive websites – how to acquire customers in your city? google campaign conversions local responsiveness Seo Maximilian Melion05 March 2018 (updated December 31, 2025) Contents ContentsYou are now reading:Local SEO, Google Ads and responsive websites – how to acquire customers in your city?5 ways to increase your company's visibility in the regionClose5 effective ways to promote your business locally Some local entrepreneurs believe that online advertising is a major expense. At the same time, many of them spend their hard-earned money on billboards, flyers, and signs. When we provide services locally and plan our online promotional activities well, focusing on a single channel, we can achieve our business goals at a low cost. Many people don't realize that the main advantage of e-marketing over traditional forms of promotion is measurability of its effectsWe'll never know if our potential client saw our billboard, which thousands of cars drive past daily, and therefore decided to visit our office. This isn't the case with banners on the Google Display Network, for example – we'll see how many people saw them, how many of them visited the website, and which of them spent the most time on it, made a call, or booked a visit. How to promote your company on the local market?1. Let yourself be found! The foundation of all e-marketing activities for promoting a company in the local market is a website. Outdated and slow websites with unattractive graphics deter potential customers. The most important thing is to ensure simple and intuitive navigation. Ideally, the website should contain several subpages with appropriately grouped information for the customer. Logical segregation of information on the page will make the site appealing to both users and Google robots. When creating content for your website, it's crucial to avoid copying from other sources, and ensure that text doesn't repeat across different subpages. This will help avoid so-called "page duplication." duplicate content, and valuable and unique content will make our website more attractive in the eyes of search engines, which in turn may contribute to increasing the visibility of our business in organic search results. If you don't feel confident creating a business card website from scratch and don't want to invest large sums in IT work, popular CMS systems can come in handy, allowing for intuitive website management. Platforms like WordPress make it easy to plan your website's layout and manage its content on the fly. Many ready-made templates with editable graphics can be found online, making the website building process much easier. When creating a website, we must ensure its responsiveness. Our business website should display correctly on both desktop and mobile devices. This will allow us to reach increasingly demanding users with our information and meet Google's requirements. Recent information indicates that mobile-friendliness has become a ranking factor that can impact our website's position in search results. This is also crucial for AdWords campaigns, as well-designed, responsive websites contribute to a higher landing page quality score, which significantly impacts the visibility of our ads in search engines. Follow this link for more information on how to design a good website.2. Adwords – some basic tips Due to the fact that positioning a website in organic results is a long-term process, especially in the case of new websites, after setting up the website of our local company it is worth taking care of an effective PPC campaign from the very beginning.pay per clickBy providing services locally, we can narrow the campaign to our market. The campaign can run in a given city/location, or within a specific radius of it—for example, 20 kilometers. This allows us to precisely reach our target customer group with a smaller budget. How to promote your company on the local market in this respect? When designing a campaign, we need to do research What keywords do our potential clients use to search for our services online? Here's where we can help. Keyword Planner, Google's tool will suggest effective phrases based on which we can create ad groups. Each ad group should contain at least three text ads. We use them to encourage our potential customers to take a specific action, such as calling us. Many people forget to add them to their campaigns. extensions, These not only positively impact the quality of our advertising but also make it more comprehensive and functional for the customer. Thanks to extensions, we can allow customers to contact us by providing their phone number, or, when connected to a Google My Business account, be redirected directly to Google Maps, where our location will be marked. For service companies, such as the previously mentioned roadside assistance, a 'Call Only' campaign can be extremely effective. It allows them to connect with our company directly from the Google search results page. If you need help with this, you can write to us directly – the cost estimate is completely free. 3. SEO – basic website optimization When taking the first steps in promoting our website and our local business, we must ensure its proper optimization for organic search engine positioning. Appropriate meta tags are a fundamental foundation. Using accurate meta titles and page descriptions is fundamental to the presentation of our website in search results. This element is essentially invisible to the user when reading the content, but crucial to Google's robots. It's important to include keywords in meta descriptions that we later want to be visible for in search engines. Loading speed is also becoming increasingly important for website positioning. After creation, it should be scanned with a tool that assesses the website's loading speed for potential customers. Pagespeed Insights will come to the rescue, which will provide a basic assessment of individual page elements that are causing longer loading times. Image optimization is essential from the outset, as large image files can significantly slow down your website. How to promote your company on the local market? You need to show up and make it easier to connect with yourself! 4. Promoting the company on the local market – Landing page Some local businesses will find simple and functional landing pages helpful. Their purpose is to compel users to respond in a specific way, such as making a phone call, leaving contact information in a form, or quickly ordering a specific product. This is an ideal solution for the service industry, especially companies responsible for assisting customers in emergencies. For example, if our car breaks down on the road, we grab our smartphone and want to call the first available roadside assistance service as quickly as possible. In this situation, a landing page with a direct call option is ideal to meet the expectations of a potential customer. This way, the call will be placed immediately after clicking a button on the page.5. How to promote your business on the local market with Google My Business Google business cards have become an extremely effective way for businesses providing local services to reach new customers. Business cards can include most of the basic information about your company. If you run a restaurant, it's worth ensuring your business card clearly lists your opening hours for each day of the week and a phone number for reservations. From your business card, users can immediately connect with your business or save the number to their smartphone. We encourage you to share basic information about your offerings in the business card description and assign it the appropriate category. It's essential to add your office address and mark it on a Google map. This will ensure potential customers have no trouble finding you. It's also important to include photos of the interior of your business or premises. Business cards allow your customers to post reviews of your services. It's worth encouraging your customers to leave reviews, as the more positive reviews, information, and materials your business card contains, the more trust it will generate among internet users and the more Google will reward you for your business.Summary These are 5 quick – and importantly – effective answers to the question how to promote your company on the local marketWell-run AdWords campaigns that link to a pleasant website that ranks well in Google searches will practically guarantee traffic and increased revenue. These activities don't require large financial outlays. Start promoting your local business today! SummaryThe above article covers the following topics:A list of 5 effective ways to promote your company on the local marketRelated Articles SEM advertising – what is it and why is it worth investing in? SEM is one of the oldest internet marketing terms, but its scope in 2026 looks completely different than it did a few […] Marketing strategy in the age of AI - how to plan e-marketing activities? Many entrepreneurs treat marketing as a set of separate activities – a Google ad here, a Facebook post there, and […] Introduction to Internet Marketing – What is it and How to Get Started Online? Three channel groups, three different tasks. Organize them by customer situation and learn where to start. Consumer Research – How to Understand Customers? Analyzing Customer Needs and Behavior Price attracts customers, but quality holds them back. Consumer research shows where this gap lies and what to do about it.
Guerilla Marketing – what is it and what does this creative form of advertising involve? Strategy and businessMonika PałczyńskaAugust 29 2023
ROI – definition, ROI formula, and practical interpretation of results. How to calculate ROI? Strategy and businessMonika Pałczyńska05 Września 2023
Marketing agency – how it works, channels, effectiveness and costs of services Strategy and businessMaciej Popiołek29 March 2024
