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AI in Business Report and Perspectives from the Mobile Trends for Experts Conference
On October 20 and 21, Warsaw will once again become a hub for new technologies and business. Mobile Trends for Experts 2025 will be held at the Novotel Warszawa Airport hotel and online . A conference that has been bringing together executives, IT managers, those responsible for digitization and process automation, UX, e-commerce, and marketing specialists for years.
Attendees can expect over 50 lectures, three stages, and two intense days of meetings with practitioners. And if you're planning to join, you'll find information about a special ticket discount at the end of this article.
AI – the number one topic in business
According to the Power of AI 2025 report prepared by BUZZcenter, over half of Polish companies have already implemented AI-based solutions or are conducting advanced testing, and one in three plans to begin implementation within the next year. The most frequently used tools are data analysis (44%), process automation (43%), and content generation (42%). Importantly, AI is not just being used by large corporations; small and medium-sized enterprises are also increasingly using it , treating it as a real support in everyday business.
"Many leaders proudly proclaim, 'We have AI in the company!' But when I ask, 'How specifically does this impact the bottom line, customer decisions, or operating costs?' there's often silence ," Dr. Krzysztof Wojewodzic, CEO of Escola, describes the problem on LinkedIn. "It's not a complaint. It's a real problem I see in many organizations."
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That is why the conference will place particular emphasis on the practical use of artificial intelligence in various areas and industries – from strategy, through the daily work of teams, to avoiding costly mistakes.
Escola – innovation in practice
Escola, the conference organizer, is emphasizing its expert presence this year. Dr. Krzysztof Wojewodzic will invite attendees to take a closer look at four case studies from the fields of medicine and education. Jakub Góral, Managing Partner at Escola , will address the topic of customer experience as a key factor in building a mature business, demonstrating that a company's success begins with a true understanding of the customer.
What everyone is eagerly awaiting is a Fireside chat with Marcin Kuśmierz, CEO of Allegro and shareholder and member of the Supervisory Board of Escola. The conversation will be moderated by Dr. Krzysztof Wojewodzic.
Escola has been supporting businesses in digitizing their processes for over a decade, providing solutions in the areas of mobile applications, e-commerce, EdTech, and AI.
The most interesting lectures and experts of MT4E 2025
The lectures will also include presentations by practitioners from the largest technology and business companies in Poland, including InPost, GOG, Empik, Sii, Commerzbank, TIM, Brand24, Polpharma, and DevaGroup . These case studies will showcase both the behind-the-scenes of digital transformation and the everyday challenges of team management, product design, and marketing.
The following will perform, among others:
- Anita Krasińska, Senior Product Owner at InPost, who in her speech The Good, the Bad and the Ugly… Experiment will show you how to test solutions and base key decisions on data,
- experts Yes Weronika Sobótka-Wierzchowska and Rafał Gęsior – guide participants through the entire process: from design, through development, to accessibility testing,
- Mikołaj Winkiel from Brand24, which will demonstrate how AI-powered monitoring helps build brand trust,
- Kamil Porembiński, which will look at the biggest blunders in implementing artificial intelligence and show how to learn from others' mistakes
- Robert Pławiak from Polpharma – will present the process of digital transformation in pharmacy
- a Adam Jastrowicz from Empik will take participants on a journey through APIs, KPIs, and the chemistry of building e-commerce partnerships with meaning.
Together we create MT4E
The event's success is also due to its partners, who support the event and contribute to its value. Jupiter Integration , an authorized Apple reseller, supports companies in implementing the Apple ecosystem, and in October, Mobile Trends will join participants to create a platform for exchanging knowledge and experiences. As usual, the myVOD platform will provide online streaming and access to recordings at vod.mobiletrends.pl.
The marketing team is provided by DevaGroup , an agency with 20 years of experience in SEO, SEM, and analytics. IAB Polska is the honorary patron of the event . The event is also supported by numerous media partners.
Let's meet in October
Mobile Trends for Experts 2025 is a space for exchanging experiences and practical knowledge. Over 50 lectures, practical case studies, and top-notch networking guarantee that every attendee will find something to their liking, regardless of whether they work in management, UX, marketing, AI, or commerce.
On October 20–21, let's meet in Warsaw or online to explore how technology is transforming business. This is an event not to be missed – if you haven't already, reserve your spot today!
And with the code Verseo, your ticket purchased at: https://2025.mobiletrends.pl/rejestracja will be cheaper!
Key links:
See you in Warsaw (or online)!
Artificial intelligence automates repetitive, routine tasks, freeing employees to focus on more creative and strategic processes. This increases overall company operational efficiency and reduces costs.
AI is revolutionizing customer service with advanced chatbots and virtual assistants. These can respond to customer inquiries 24/7, quickly resolving basic issues and reducing response times.
Absolutely. AI algorithms can analyze vast data sets in real time, allowing for precise ad targeting, bid optimization (e.g., in Google Ads), and message personalization for individual users.
Thanks to Machine Learning, artificial intelligence can detect trends, consumer behavior patterns, and anomalies from large data sets (Big Data), providing companies with valuable forecasts and facilitating key business decisions.
Yes. Currently, there are many ready-made and affordable AI-based tools available on the market (e.g., for content generation, customer service, and email automation) that allow smaller companies to effectively compete with market giants.
Artificial intelligence isn't so much replacing humans as it is transforming the nature of their work. It's taking over the most tedious duties while simultaneously creating new roles and positions related to its operation, implementation, and oversight.
The main benefits include time savings, minimizing human errors, reducing operating costs, better tailoring the offer to the customer, and increasing market competitiveness.
Summary
The above article covers the following topics:
- The Mobile Trends for Experts 2025 conference will be held on October 20–21 in Warsaw and online, focusing on the business and practical use of artificial intelligence and new technologies.
- During its conference, Escola will focus on the practical use of artificial intelligence, business innovations, and building customer relationships, presenting numerous case studies and expert presentations.
- During the conference, experts from leading companies such as InPost, Empik and Brand24 will present practical case studies on digital transformation, marketing and challenges in implementing artificial intelligence.
- The October Mobile Trends for Experts 2025 conference, co-created by numerous business and media partners, will offer participants a stationary and online platform for networking and exchanging technological experiences.
