Display Select Keywords – a powerful targeting tool
Display Select Keywords is a Google AdWords tool that can be successfully used in the Display Network (GDN). It serves as an extension of the GDN. Thanks to Display Select Keywords, we can reach users visiting websites closely related to the keywords we select. The algorithm implemented in this type of campaign precisely selects engaged, most desirable users, while simultaneously increasing the likelihood of achieving what is most important to the entrepreneur and the AdWords specialist running the campaign: conversion.
Accuracy and precision – why not try it?
Compared to the classic GDN, the DSK campaign has significantly smaller reach. Statistics show that it's as much as 90%. So, is it worth targeting your efforts by implementing Display Select Keywords ? After all, your ads will be displayed to a significantly smaller audience. It's worth it, because the system will focus on customers who are 35% more likely to convert.
Every business owner's primary goal is to reach the truly interested user—the most engaged user. DSK will undoubtedly allow you to display your ad in the right place, at the right time, and most importantly, to the right person searching for your products or services.
A DSK campaign will likely generate fewer impressions and fewer clicks. The CTR should be slightly higher – after all, we're reaching those who are actually engaged. However, our experience shows that the main and undeniable advantage of DSK is the reduced cost per conversion while maintaining a similar conversion rate. A properly constructed and optimized campaign will undoubtedly help you achieve your goals and grow your business.
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How to run a Display Select Keywords campaign successfully?
When building this type of campaign, remember to avoid overly narrow location targeting. However, use the placement report to check whether all websites the system displays ads on are suitable. Additionally, adjust your bids for mobile devices. Mobile traffic is growing month after month, and this is where the so-called "conversion path" begins. If you don't want your ads to appear in apps, add adsenseformobileapps.com as an exclusion. A good tip is to adjust your bids when launching campaigns like those on the Search Network.
It's important to note that launching this type of campaign is only possible after contacting Google support . You'll need to call and specify the campaign in which you want to launch Display Select Keywords.
As you can see, remarketing isn't everything in the search network. If you run a business, look for new ways to reach customers. Help them find your company. Test new solutions. Treat the budget allocated for new marketing solutions as an investment. The Display Select Keywords campaign described in a nutshell will later increase your conversions by reaching your most desired customers. Good luck!
Summary
The above article covers the following topics:
- Display Network (GDN) targeting,
- the effectiveness of Display Select Keywords in Google Ads,
- ways to optimize DSK campaigns to increase their effectiveness and improve results.
