Contents
You are now reading:
Google Merchant Center – what is it and how to prepare your store for product ads?
Google Merchant Center – what is it?
Google Merchant Center is a popular Google service. For those just starting out, we've prepared a quick introduction.
(The rest of the article can be found below the form)
If you run an online store, it's worth considering a Google Shopping campaign in Google Merchant Center. These ads are presented with an image, price, description, and store name. They appear in Google searches after entering a keyword, such as "white sliding wardrobe."
More products in this category can be found in the Shopping tab. There, you can also use filters to narrow your search for your preferred product (for example, you can search by price or a specific seller).
For your store to be displayed in a shopping campaign, you need a Google account and connected Google Merchant Center and Google AdWords accounts.
Google Merchant Center is a tool used to submit store and product information shared across Google and other Google services. After creating an account, you can create and submit product data, for example, in a feed format or using the Google Content API for Shopping.
A product campaign can be run for a store with just one product or for a store with 30,000. In such a campaign, we also have the ability to manage bids for individual products, for example, depending on the revenue of the product range we offer. We can also categorize our product files and exclude items we don't currently want to sell.
Google Shopping is currently available in Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, United Kingdom, and the United States.
