If you want your website to generate more traffic, you need to engage in SEO. This will help you rank higher in search results and help potential customers find your offer faster. Website positioning takes a lot of time.
It's important to constantly monitor, scan, and improve your website. Fortunately, the SEO market has grown significantly over the past few years. There are now many online marketing tools available to help with SEO.
In this article, we'll introduce you to free SEO tools that will help your website gain greater visibility in search results. We've listed these free SEO tools in alphabetical order.
Ahrefs backlink checker
Ahrefs is one of the most comprehensive tools on the market, allowing for keyword verification, link building, and content development. Its main advantage, however, lies in its link building component , as it boasts the largest link database on the internet, and the information it provides is invaluable.
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Furthermore, this link database is updated periodically, so you know when you're losing or gaining links. This is thanks to bots that, like Google, roam the internet, but index links instead of pages.
AnswerThePublic
AnswerThePublic is a tool that helps you discover what users are searching for on forums, blogs, and social media. It's a free app for keyword research and content ideation.
After entering a keyword, we receive dynamic graphs containing the queries entered by internet users into the Google search engine. This provides a list of long-tail keywords. The website's interface is in English, but the tool itself is simple and intuitive to use.
Check my links
Check My Links is a Chrome extension that lets you identify broken links on any website with a single click. Broken links negatively impact user experience and search engine optimization (SEO) efforts, so cleaning them up quickly is in our best interest.
Once you launch Check My Links, the site scan process begins. Results will be displayed in a clear graph. You can also choose to automatically scan pages. Indexed links will be highlighted in a color corresponding to their status. Broken links will be displayed in red.
Google Analytics
Google Analytics is a free tool from Google that tracks website performance and collects information about visitors.
It can help businesses identify key sources of user traffic, evaluate marketing efforts and campaigns, discover trends in user engagement that can be used to improve marketing campaigns, increase website traffic, and retain visitors longer.
As we can see above, Google Analytics provides statistics that are useful for search engine optimization (SEO) and marketing purposes. Google Analytics is a very useful free SEO tool!
Google DataStudio
Google Data Studio is a data reporting tool used to create interactive and responsive dashboards, allowing you to build your own dashboards using templates with a wide variety of charts, maps, and tables.
Access to advanced data allows us to assess the effectiveness of SEO activities , as we can see, among other things, website traffic and how search engine bots index websites.
Google Data Studio collects metrics and indicators that support decision-making and strategic direction, helping businesses take fewer risks and increase their chances of achieving their goals.
Google Search Console
A free tool available for every website, Google Search Console contains a wealth of data about your website related to organic search results, as well as various error reports.
Search Console is constantly evolving as Google adds new features and changes its approach to what matters to users, for example, the emphasis on site speed means that some of the key bug reports on the platform are speed-related.
You may also see errors related to indexing a site or page that Google tried to add to its index but was unable to do so due to poor coding.
Google Trends
Google Trends is a free tool provided by Google that allows us to compare the search popularity of different words or phrases. This allows us to understand the search volume for a specific keyword over a given time period.
This comparison is presented via a graph that shows search terms from 2004 to the present, allowing us to observe changes over time and by geographic area. Other data provided includes a global heat map that graphically shows the search volume index for different regions of each country, or a list of words related to each search term that are showing greater growth.
Google Trends also gives us the ability to compare up to 5 terms at once and thus see how their popularity has changed over time.
HubSpot Website Grader
Website Grader is a tool that all websites can use, not just those affiliated with Hubspot. It's a great tool for assessing where we stand with our website and SEO efforts.
To use it, enter your URL and email address, and Hubspot will crawl your site and provide a summary of the results. Your site will be evaluated in four broad categories: performance, SEO, mobile, and security.
With HubSpot Website Grader, we'll discover areas for improvement and learn how to make our website more SEO-optimized.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a program that captures website links, images, CSS, scripts, and applications.
It also pulls together key SEO elements for your page, presents them in tabs by type, and allows you to filter for common SEO issues. You can review, analyze, and filter the information as it's collected.
Screaming Frog SEO is especially helpful when analyzing medium to large websites where manually checking every page would be extremely labor-intensive.
SEMrush site audit
SEMrush is a great tool for small and medium-sized websites. The website audit option allows you to analyze a given page (up to 100 pages in the free version) and checks approximately 140 different SEO- related parameters.
This includes duplicate content, broken links, HTTPS implementation, and page indexing. The website audit results include a percentage score and any errors that need to be corrected. Each item includes information about why it matters and how to fix it.
SEOquake
SEOquake is an easy-to-use SEO tool. Simply install it on your browser. SEOquake's main advantage is the ability to view all data and metrics in one place, making it easier to interpret and make SEO decisions.
You can also gain more comprehensive insights into page or keyword optimization with the audit option. Another advantage is insight into the metrics of sites that rank for a searched keyword.
Surf SEO
Surfer SEO is a free SEO tool designed to support website positioning through content optimization and appropriate keyword selection.
Surfer SEO analyzes the current top 50 results in Google search engine for potential ranking factors for a search phrase.
It also includes a built-in keyword research and SERP review tool that provides average word count or preferred content length and keyword frequency, along with page speed estimates.
Yoast SEO
Yoast SEO is a WordPress plugin that will improve your website's search engine rankings by helping you optimize your page content and keywords.
Once installed on your WordPress website, the Yoast SEO plugin will appear on every page and post you create, then analyze the page's content and make suggestions on how to improve it.
If you don't have extensive SEO knowledge, regularly using Yoast SEO when publishing new sites or reviewing existing ones is great practice. Using the plugin will help you publish content with optimization in mind, more instinctively.
Summary
If you want your website to attract more traffic and provide a better visitor experience, you should analyze it for SEO , and there are hundreds of tools available online to help you do this.
We've gathered free SEO tools that we consider valuable at Verseo and that are easily accessible. You can enjoy valuable feedback on your SEO in minutes. Free SEO tools—or rather, the ability to use them—will also increase your value in the job market!
Free SEO Tools FAQs
AnswerThePublic is a free application used for keyword research and generating content ideas. After entering a selected phrase, the system generates dynamic graphs of the questions users most frequently ask in search engines. This allows you to easily create a list of long-tail keywords.
This browser-based extension automatically scans your website for links when launched. Results are presented in a clear graph, and all links on the page are highlighted in colors that reflect their technical status (allowing you to quickly identify broken links, among other things).
The free version of SEMrush's Site Audit module is perfect for analyzing small and medium-sized websites, allowing you to examine up to 100 pages. The tool verifies approximately 140 different SEO parameters and identifies errors requiring correction, including duplicate content, indexing issues, broken links, and HTTPS implementation errors.
Google Trends allows you to see how the popularity of specific search queries has changed over time. The tool offers the unique ability to compare up to five terms simultaneously, facilitating analysis of phrase seasonality and helping you tailor your publishing strategy to current internet user interests.
Screaming Frog allows for the mass collection, filtering, and analysis of a website's technical data during its scan. It's indispensable for medium-sized and large websites because it automates the audit process – manually verifying SEO parameters across hundreds or thousands of pages would be incredibly labor-intensive for a human.
Yoast SEO (a popular WordPress plugin) is a great tool for those just starting out in online marketing and lacking specialized knowledge. Regularly using the plugin's suggestions when publishing new posts or editing pages acts as hands-on training, teaching you to instinctively create SEO-optimized content.
Summary
The above article covers the following topics:
- Free SEO tools available on the market effectively support website optimization and building its visibility in search results.
- Free SEO tools improve the quality of your website, provide valuable data, and enhance your professional skills.
