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Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics

analytics

instruction

configuration

conversions

remarketing

Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics - image no. 1

Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics - image no. 2

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Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics

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Remarketing list and abandoned cart.

When shopping, users often browse online stores looking for the right product. They browse multiple sites and add products to their carts, often to compare costs, such as the total cost of products and shipping, or perhaps they were distracted by something while browsing. These are the ideal audience for a remarketing campaign, whom we can re-engage with enticing banners, such as free shipping, a discount on items in their cart, and so on. A remarketing list can help. 

To return visitors at the appropriate time, create appropriate remarketing lists for users who added a product to their cart but didn't complete a purchase. Below is an example of creating remarketing lists. Here's an example of a purchase path for the www.test.pl domain:

  • Adding a product to the cart – https://www.test/koszyk.html
  • Order confirmation – https://www.test/zamowienie-posprawdz.html
  • Order Summary – https://www.test/zamowienie-podsumowanie.html

How do we add remarketing lists?

  1. We are adding new recipients.
Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics - image no. 3

2. Click on new recipients.

(The rest of the article can be found below the form)

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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

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  1. access to your data,
  2. rectification of your data,
  3. request deletion of data,
  4. processing restrictions,
  5. object to the processing of personal data,
  6. transfer of personal data,
  7. withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

  1. handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
  2. marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
  3. securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

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We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics - image no. 4

3. We establish the condition

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Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics - image no. 6
Instructions for creating an "Abandoned Cart" remarketing list in Google Analytics - image no. 7
Summary

The above article covers the following topics:

  • Abandoned shopping carts are a common problem, stemming from price comparisons or momentary user distraction. Take advantage of this by creating precise remarketing lists in Google Analytics. This will allow you to return to the customer with an offer (e.g., a discount), increasing the chance of completing the transaction.

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