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Google Merchant Center and Google Ads Integration for Shopping Ads – How to Connect?

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Google Merchant Center and Google Ads Integration for Shopping Ads – How to Connect?

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Why is it worth investing in an e-commerce product campaign?

Google Merchant Center product campaign is undoubtedly the best solution for any online store.

GMC has a significant advantage over the search network, if only because a user looking for a given product can immediately see what it looks like, how much it costs and from which store it comes, which results in a much better conversion. 

Instructions for connecting Google Merchant Center to Google Ads

To be able to freely manage your assortment in a product list campaign, it is necessary to connect your Merchant Center and AdWords accounts.

Step 1 – Log in to your Google Merchant Center account

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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

You have the right to:

  1. access to your data,
  2. rectification of your data,
  3. request deletion of data,
  4. processing restrictions,
  5. object to the processing of personal data,
  6. transfer of personal data,
  7. withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

  1. handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
  2. marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
  3. securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

Providing your data is voluntary . However, without it, you will not be able to send us a message, and we will not be able to respond to you.

We may transfer your data to trusted recipients:

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  2. entities responsible for hosting (storing) the website and personal data.

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We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

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Step 2 – You can find the option to connect to your Google Ads account in the left-hand sidebar: Settings → AdWords. 

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Step 3 – Click the red box that says “Link to another account” and enter your Ads account ID, then “Request link.” 

point 3

Step 4 – Here we have the following steps to perform:

  • Go to your AdWords account.
  • At the top right are the settings. Expand to reveal "Linked Accounts."
  • Open the Google Merchant Center section.
  • Click the "View Request" and "Accept" buttons.
point 4

Done! You can manage your linked account in your Google Merchant Center account under the AdWords tab. The system displays the linking status:

account balance

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Summary

The above article covers the following topics:

  • Google Merchant Center Shopping Campaign is the most effective e-commerce solution because it generates better conversions than text ads thanks to the visibility of the image and price.
  • To manage your inventory, you must link your Merchant Center and Google Ads accounts by submitting a linking request in your GMC settings and accepting it in the Ads dashboard.

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