Google AdWords data in Google Analytics
When deciding to use Google AdWords, we usually want to know as much as possible about our campaign. To obtain useful information, it's worth using Google Analytics. How can I check Google AdWords data in Google Analytics?
Connecting your Google AdWords accounts with Google Analytics is one of the most important steps before launching a campaign. You can read about how to do it properly here:
How to check AdWords data in Google Analytics?
After logging in to your Google Analytics account, in the Reporting tab, go to Acquisition and then AdWords.
Under this tab you will find all the most necessary data from your Google AdWords account.
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Campaigns – here you can check statistics for individual campaigns created in your AdWords account, such as:
- clicks,
- cost spent on the campaign,
- CPC,
- sessions on the website,
- bounce rate,
- page/session ratio.
If the connected website is an online store with an e-commerce module, we will also check the e-commerce conversion rate, transactions and revenues.
Diagrams – here we can compare any statistics for our campaigns, e.g. Sessions with Bounce Rate.
Links to subpages – here we can get exactly the same data as in the case of the Campaigns tab, but regarding our extension of the campaign to the Search Network.
Bid adjustments – if the campaign sets bids for individual devices, here we can check how this actually affects the statistics.
Keywords – checking the effectiveness of a particular keyword in a Search Network campaign.
Search terms – data informing us about the terms under which our ad was displayed.
Times of day – precise statistics assigned to a given hour, showing, for example, which hours have the highest traffic or sales.
Final URLs – show which subpages are most interesting to users.
Display Network targeting, video and product campaigns – statistics such as those in the Campaigns tab, showing website traffic and campaign revenue, among other things.
Summary
The above article covers the following topics:
- To get complete campaign data, you need to connect your Google AdWords account to Google Analytics.
- You can check your Google AdWords data in Google Analytics by going to the Acquisition section, where you can see detailed reports on your campaigns, keywords, and ad performance.
