Cheap website positioning – if it doesn't work, it's pointless
You can't dream of a noticeable presence on the global internet without taking steps to increase your website's visibility and popularity. Website positioning is one of the basic methods that, when done reliably, will get you noticed.
Good SEO involves a variety of activities performed in accordance with the rules of the art and safety regulations (Google punishes errors severely, regardless of intentions). The SEO specialist performs on-page activities (optimizing the website's code) and off-page activities (link building, or placing links to our website on other websites). This requires extensive specialist knowledge, considerable time, attentiveness, and responsiveness.
Website positioning MUST therefore cost money, so it is not the one who saves money who has a snake in his pocket, but the one who understands that cheap does not mean "at cost", but cheap is exactly what he has to spend to be clearly visible.
"Sir, what are you paying for? This SEO should be cheap!"
Those who believe that website positioning can be done cheaply , meaning "for next to nothing," because it's "just a bunch of tinkering with stamps," likely have no idea how much work it takes. Using their knowledge (not entirely secret) of how Google tools work, a SEO specialist will do everything possible and permissible to achieve the desired results.
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The SEO service fee includes a website and link audit. Based on this, a plan will be created for implementing appropriate actions. The SEO specialist will make "good changes" to the website's code (the code is the "tags" you can tinker with) to ultimately improve the site's speed and adapt it to various hardware and software. They will also prepare appropriate headings and meta tags for search engine crawlers.
Next up is graphic optimization, meaning adapting it to the current template (file size, image compression, photo captions, format changes). The SEO copywriter's task will be to develop appropriate content, taking into account popular keywords and carefully selecting them for your needs (competitiveness of phrases, uniqueness, relevance). Another step is to prepare the appropriate outbound link structure (internal and external), meaning optimizing them so that they have the correct textual format, don't give the impression of being "forced" into the text, and lead only to valuable content.
As part of your SEO activities, an SEO specialist can also offer you a specialized, thematic company blog, adding category subpages, implementing a dedicated version of the website for mobile devices, paid entries on industry portals, and finally, individual support services (blogs, portals, websites with relevant topics).
Deceptive price criterion
Let's assume you already know that website SEO isn't a piece of cake and you're unlikely to do it yourself (commodities in short supply: time, know-how). Now consider what you mean by " cheap ." Probably: little, less, occasional, at a reduced and/or competitive price compared to other prices for the same service. Thinking this way, and rightly so, you're only considering the positive connotations of the word. However, there's a dark side to "cheapness." Marketers fear it like the plague, and instead of talking about a cheap product or service, they prefer to use phrases like "product/service at a low/attractive/amazing price." Because "cheap" can connote something "poor/worthless/lame." This is for a reason...
Low prices can mean poor quality, which not only means a lack of results but also harm to your website. Due to a lack of knowledge or, horror!, deliberate actions (including spammy techniques, poor keyword selection, poor site design, lack of visibility to search engine robots), your website may not only lose visibility. It may also be penalized by a drop in position, the imposition of a filter, or, in extreme cases, a complete ban from Google. This last, highly damaging scenario, will make you uncomfortably invisible online. This can happen when entities offering " cheap website positioning " resort to cheap tactics that can later cost you dearly.
How much of what, what for and why?
Consider a SEO package for your website, because once you start counting, your head will spin. As we know, every website has different needs, which are determined based on an individual audit. Not everyone will receive the same SEO recommendations. Some websites will require more work.
Code optimization, which involves the work of a programmer, can be quite expensive. The market price is approximately 100-200 złoty per hour (sic!) for "badges," graphics, and other SEO tools. However, without code optimization, effective SEO cannot be achieved . If content optimization is necessary, a copywriter will step in, pricing based on the number of characters, the type of text, and the level of difficulty of the content. Rates can range from a dozen to several hundred złoty. Substantive text, of sufficient length, rich in keywords and links, is valuable to search engine crawlers.
Another important aspect is link building, which involves acquiring valuable links to our website. The price range here is wide. It's possible to place a link externally for free, but you can also take advantage of a prestigious placement on a widely read and influential industry or news website. In such cases, you could pay up to 1000 PLN or more.
The offer may include professional back-end services. The SEO specialist will propose the creation of 10 back-end websites, including catalogs and thematic pages. This will require text, images, servers, domains, a template, and, of course, appropriate optimization. This again comes at a cost (realistic, based on relatively rigid market rates) exceeding one thousand złoty.
There are many SEO-related services, and implementing a specific one requires the right credentials. Therefore, throughout the duration of the SEO contract , the SEO specialist constantly monitors website performance and analyzes the effectiveness of the activities. The website's format and content are continually optimized, ensuring the best possible results. A summary can be found in the monthly SEO report located in the client's individual dashboard, generated and made available as part of the subscription plan associated with the contract.
Cheap website positioning – effective means cheap
It's been a few months since you decided to work with a professional SEO/SEM agency. After an audit, you were given the opportunity to choose a package tailored to your individual needs. Right from the start, you received an action plan, a consultant, tons of valuable tips, a hundred ideas for even more effective campaigns, and a reliable and transparent contract. You feel like you have real support. You've spent the money and you're seeing results, because a lot is happening – your online visibility is much better, and your business is enjoying much greater interest. You're counting, and it turns out that compared to how much you spent on traditional marketing, website positioning was... cheap ! Coincidence? I don't think so! The methodical, targeted, and sensible work of a professional gave you what you expected!
Okay. There's no point in embarrassing yourself here! It's time to say it plainly: the greedy pay twice. Indeed, ladies and gentlemen, there's no doubt about it – when it comes to SEO, a price that's too low can translate into mediocre quality, meaning it won't deliver the desired results and can cause problems. Remember! It's cheap when, in the end, it turns out to be both worthwhile and worthwhile :).
Summary
The above article covers the following topics:
- the value of professional SEO and the risks associated with choosing cheap, low-quality SEO services,
- comprehensive optimization activities, including audit, technical improvements, content and link building,
- the negative impact of low-quality SEO activities on the website's visibility,
- costs of SEO activities and factors influencing their valuation,
- relationship between price and positioning effectiveness.
