Case Study Fotoforma – how to scale e-commerce with photo and video equipment?

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Case study Verseo Fotoforma

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Case Study Fotoforma – how to scale e-commerce with photo and video equipment?

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People remember their first kiss or their first car. Fotoforma specialists and clients recall their first photo! We, on the other hand, remember our first meeting with representatives of this brand, which has been consistently strengthening its position in the photography and video market since 2002. 

It was a few years ago, but the memories of the good atmosphere, openness to conversation, and trust in the solutions we proposed are still vivid! And it's no wonder— every day, we work together to promote this company effectively in the virtual world. Its success is also our success.

Fotoforma – a store that offers more than just professional equipment 

Fotoforma was founded in 2002. It currently operates two brick-and-mortar locations, located in Warsaw and Wrocław. Professional equipment from the most popular brands—Sony, Canon, Nikon, and Leica—is also available for purchase online at fotoforma.pl. Above all, however, the brand helps capture vivid emotions!

We know that a high-quality camera isn't enough to capture exceptional photography or video, so we educate by organizing training courses and workshops. We stay on top of trends and support creators in their passion —regardless of whether they capture moments as amateurs or professionals. We want them to know that with our equipment, they won't miss a great shot," explains Michał Tobiasz, CEO & Co-owner of Fotoforma.

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The controller of your personal data is Verseo, a limited liability company with its registered office in Poznań, at ul. Węglowa 1/3.

About Verseo

The Company's registered office is located in Poznań. The Company is entered in the Register of Entrepreneurs maintained by the District Court for Poznań – Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number: 0000910174, Tax Identification Number (NIP): 7773257986. You can contact us by mail at the address provided above or by email at: ochronadanych@verseo.pl

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  6. transfer of personal data,
  7. withdrawal of consent.

If you believe that we are processing your data contrary to legal requirements, you have the right to lodge a complaint with the supervisory authority – the President of the Personal Data Protection Office.

We process your data for the purpose of:

  1. handling your inquiry, pursuant to Article 6(1)(b) of the General Data Protection Regulation (GDPR);
  2. marketing purposes consisting in the promotion of our goods and services and ourselves in connection with the consent you have granted, pursuant to Article 6(1)(a) of the GDPR;
  3. securing or pursuing possible claims in connection with our legitimate interest, pursuant to Article 6(1)(f) of the GDPR.

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  2. entities responsible for hosting (storing) the website and personal data.

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  1. necessary to achieve the specific purpose for which they were collected, and after its expiry for the period necessary to secure or pursue any claims
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We do not process personal data in a way that would involve making solely automated decisions about you. More information regarding the processing of personal data can be found in our Privacy Policy.

Photoform x Verseo

Fotoforma has been intensively developing its virtual operations for several years now, with the support of Verseo experts.

We were looking for a trusted partner who would help us scale our business comprehensively. They would understand the specifics of the industry, propose ready-made solutions, implement them, and continuously monitor the results," explains Michał Tobiasz.

Every day, we optimize our online promotional activities. We stay on top of things, are transparent, and make ourselves likable . 🙂 This allows us to achieve the business goals previously agreed upon with the client. What does this mean in practice? We answer this question in a video produced by Emelfis production.

You can also see for yourself in your own company – schedule a free quote!

Also check out the Case Study by Okularnicy.pl!

Summary

The above article covers the following topics:

  • Fotoforma store presentation
  • Case study: collaboration between Fotoforma and Verseo