At Verseo, we position nearly 50 stores based on the Shoper platform . We have extensive experience, and the system has proven to be SEO-friendly, as evidenced by our results.
We receive many inquiries from potential clients regarding the SEO of online stores based on the platform they operate on. What results can be achieved with specific e-commerce software such as Shoper? How does SEO for Shoper differ from SEO on other platforms? These and other questions will be answered by collective case studies demonstrating the visibility of selected e-commerce sites on Shoper, which we have the pleasure of positioning.
This material is all the more valuable because you receive time, budget, and a domain – few companies on the market can boast such transparency . We are especially grateful to the three companies mentioned for sharing their data.
SEO Strojny Case StudyZegarkistrojny.pl has been with us since October 2019, but in this case study, we'll show their results from a year ago and compare them with their current results. Why? This is an interesting case, as the client migrated their website and redirected it to a new domain within the last year. The following example demonstrates that a properly executed migration in collaboration with an SEO specialist doesn't have to negatively impact a website's SEO, and the strength of the old domain can be redirected to the new one. Results from October of last year include:
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- TOP3 – 134 phrases
- TOP10 – 670 phrases
- TOP50 – 2479 phrases
In October this year, the client recorded visibility at the level of:
- TOP3 – 348 phrases,
- TOP10 – 1283 phrases,
- TOP50 – 4325 phrases.
This means that over the past 12 months, the number of phrases in the TOP3 has increased by 160% , and in the TOP10 by 91%. This was achieved despite the site's migration in the spring. The chart below shows how quickly the power from the old domain was transferred.
Phrases in TOP3
Phrases in TOP10
Phrases in TOP50
This client chose the SEO Advanced e-commerce package for PLN 3500 per month.
SEO Bed Design Case StudyAnd what do the gains look like when we start positioning a website from scratch? Let's use the example of lozkodesign.pl, a website we've been positioning since September 2020. At the beginning of our collaboration, the list of top keywords included:
- TOP3 – 2 phrases,
- TOP10 – 2 phrases,
- TOP50 – 27 phrases.
After a year of positioning, visibility increased as follows:
- TOP3 – 14 phrases,
- TOP10 – 94 phrases,
- TOP50 – 620 phrases.
This represents a 600% increase in the top 3 rankings and a staggering 4600% increase in the top 10. These results were achieved with the Advanced SEO package for e-commerce, priced at PLN 3500 per month (the budget has now been increased to PLN 4500 per month). The number of keywords in the top 3 rankings may not be impressive yet, but their number in the top 10 and top 50 indicates that visibility will significantly increase in the next year of cooperation. This is a standard time for SEO for new online stores with a budget of this level.
Phrases in TOP3
Phrases in TOP10
Phrases in TOP50
Case Study SEO KrupiecWe signed the contract with miodykrupiec.pl in March 2021, so we've been optimizing the website for just over six months. The client selected the Standard SEO package for e-commerce for PLN 2000 . When we began working together, the website's visibility was as follows:
- TOP3 – 26 phrases,
- TOP10 – 118 phrases,
- TOP50 – 573 phrases.
Six months of SEO brought valuable traffic to the website and significantly increased its visibility for industry-related phrases. Currently (October 2021), the client's website has visibility of:
- TOP3 – 63 phrases,
- TOP10 – 255 phrases,
- TOP50 – 945 phrases.
This represents an increase of 142% for phrases in the TOP3 and 116% for the TOP10.
Phrases in TOP3
Phrases in TOP10
Phrases in TOP50
Positioning on Shoper and positioning on other platforms – what are the differences?
Shoper is typically installed on a server provided by the manufacturer, so performance issues are rare, which is an important aspect of Google's algorithm evaluation. Additionally, Shoper updates its software itself, eliminating the need to manually update new versions. A downside is that SEO specialists can only use a limited number of Shoper extensions and add-ons, so not all changes can be easily implemented.
Platforms like WooCommerce and PrestaShop can be freely modified. WooCommerce, in particular, boasts a vast number of functionalities, leaving ample scope for customization. On the other hand, using this plugin for WordPress comes with many built-in features, some of which may be completely unnecessary. This slows down the site's performance, requiring significant work to optimize it and improve page load times. PrestaShop, on the other hand, is faster and offers extensive configuration options. However, when choosing PrestaShop, it's important to remember that most plugins for this software require additional fees. However, as our experience in SEO for online stores shows, all of these platforms—Shopper, Woo, and PrestaShop—are well-suited for SEO and deliver satisfactory results.
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Summary
The above article covers the following topics:
- A case study of SEO activities at Shoper – zegarkistrojny.pl
- A case study of SEO activities at Shoper – lozkodesign.pl
- A case study of SEO activities at Shoper – miodykrupiec.pl
- Differences between positioning on Shoper and positioning on other platforms
