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Mariusz Piskor

Web Conversion Manager at Verseo, an expert in SEO and digital marketing. He specializes in website optimization, web technologies (hosting, typography), and building content strategies and personal brands. As an experienced analyst, he helps companies implement long-term online visibility strategies.

The Truth About Google Ads - Debunking Popular Myths

August 14 2026

Paid Campaigns (PPC)

The Truth About Google Ads – Debunking False Opinions and Popular Myths

Entrepreneurs just starting out in online advertising often encounter conflicting information. Some claim that Google Ads is a waste of money, while others claim that it's impossible to build online visibility without this tool. About the advertising system…

Mariusz Piskor

google ads

guide

ppc

Promote posts on FB and IG without burning through your budget!

August 12 2026

Social media

How to promote posts on Facebook and Instagram without burning through your budget?

The organic reach of company posts on Facebook and Instagram is limited, variable, and increasingly dependent on the format and content's ability to generate recommendations beyond the follower base. Paid post promotion has become commonplace, but many businesses treat the button…

Mariusz Piskor

facebook ads

fb

social media

Competition for ChatGPT - Gemini and Copilot

August 10 2026

Artificial Intelligence (AI)

ChatGPT Competition – Google Gemini, Copilot and Other Alternative AI Tools

ChatGPT became many people's first contact with artificial intelligence and remains the most versatile assistant on the market. However, it's no longer the only sensible choice. In 2026, the AI tools market has matured significantly, and some solutions are proving…

Mariusz Piskor

ai

how to choose

tools

What won't you advertise? Know the limitations.

August 7 2026

Paid Campaigns (PPC)

What You Can and Can't Advertise? An Analysis of Regulations and Sensitive Industries

Not every product or service can be promoted equally freely. Some industries operate under complete advertising bans, while others can only communicate with the audience under strictly defined conditions. Furthermore, advertising platforms have regulations that are sometimes stricter than the…

Mariusz Piskor

ppc

advertising

August 5 2026

Strategy and business

What is a SWOT Analysis? Definition and Application in Business

Business decisions are rarely made based on gut instinct – especially those related to the company's development direction, a new product, or entering an unfamiliar market. A SWOT analysis allows you to see such a situation from both sides, including what's happening internally…

Mariusz Piskor

analytics

biznes

sale

strategy

Page Rendering: Everything You Need to Know

August 3 2026

Tools and technology

Rendering – Definition, Process and Optimization Methods

Rendering is responsible for what a user ultimately sees when they enter a website or launch an application—from content layout to graphics to interactive elements. The way this process is performed affects a website's loading speed, its visibility, and more.

Mariusz Piskor

tools

Website

technology

What is SaaS? Learn about its benefits and examples.

July 31 2026

Tools and technology

What is SaaS? Definition, Advantages, Disadvantages, and Examples

SaaS is a part of almost every daily online activity today—from email to managing an online store. This model underpins most popular business applications. We explain exactly what SaaS means, its advantages and disadvantages, and when…

Mariusz Piskor

application

definitions

guide

The shopping spree - why do we choose products that others already have?

July 29 2026

E-commerce and sales

The psychology of social proof in e-commerce – why do we buy what others buy?

Before adding a product to our cart, we often check what others think of it. The star rating, the content of reviews, and how many people have already purchased it—these factors often influence our decision more than the product description itself.

Mariusz Piskor

biznes

e-commerce

guide

sale

How to calculate CPM in online advertising?

July 27 2026

Paid Campaigns (PPC)

CPM – what is it and how to calculate it in online advertising?

CPM is one of the basic pricing models in online advertising, used primarily in campaigns focused on reach and building brand awareness. Understanding this metric allows you to consciously plan your budget and compare the profitability of various advertising channels. In this article, we explain…

Mariusz Piskor

google ads

ppc

advertising

Where can I check the number of searches for phrases in SEO?

July 24 2026

SEO and Content Marketing

How to check the search volume for a keyword?

Search volume is one of the first metrics considered when planning content and selecting keywords for SEO. It allows us to estimate the level of interest in a given term and helps us decide whether it's worth creating content for a specific query. In this article, we show…

Mariusz Piskor

phrase

Seo

keyword

search

Meta Tags and SEO: What You Need to Know About Them

July 22 2026

SEO and Content Marketing

Meta tags in website positioning – what impact do meta tags have on SEO?

Meta tags are one of the first elements worth checking during a website SEO audit. Placed in the HTML code, they inform search engines and users about the content of a page—though some of them are now primarily historical. In this article, we explain…

Mariusz Piskor

meta-description

guide

Seo

Effective sales plan - template and stages

July 20 2026

E-commerce and sales

An effective sales plan for your company – template, stages and key tools

Companies that grow steadily have one thing in common: they sell consistently. Not because they're lucky with their customers, but because they've structured the process—from customer identification, through the first meeting, to closing the deal. The tool that gives this process…

Mariusz Piskor