SEO & SEM Agency » Archive for Krzysztof Masłowski

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Krzysztof Maslowski

Together with Mateusz Bieganowski, they founded Verseo, which is currently the largest SEM agency in Poland. Krzysztof is a Certified Google AdWords Trainer and has independently conducted several hundred campaigns, with monthly budgets ranging from PLN 50 to PLN 1,000,000. He is particularly fascinated by Google campaign optimization using machine learning, which we successfully implement at Verseo through our Verseo Campaign Manager platform.

August 24 2021

Strategy and business

The Deadly Sins of In-House Marketing – Three Mistakes That Slow Down Your Company's Growth

Dear reader, before delving deeper into this text, I caution you that it may be somewhat harsh in tone and may change the standard understanding of marketing work in a given company. This applies especially to entrepreneurs hiring for…

Krzysztof Maslowski

mistakes

jak naprawić

koszty

guide

strategy

19 February 2021

Life of Verseo

Before you sign a contract with Verseo – what does the process, results and settlements look like?

Everything you need to know about working with Verseo. 😉 The pandemic and geopolitical situation have hit many businesses hard, forcing them to pivot online. It was also a difficult test for us—meeting the demands of companies and serving…

Krzysztof Maslowski

agency

koszty

payment

strategy

verse

SEPTEMBER 14, 2020

Paid Campaigns (PPC)

Transparency in marketing – who and how takes care of your campaigns in Verseo?

Eight years ago, when Verseo was founded, Mateusz and I had a vision for what our customer service would look like. We're only making sure that vision is accurate today, with the largest team of Google Ads specialists in Central Europe...

Krzysztof Maslowski

agency

campaign

report

2 March 2020

SEO and Content Marketing

How much does an SEO specialist earn in Poland? Salary range from Junior to Expert.

Over the past eight years of running the company with Mateusz Bieganowski, we've learned a lot about recruitment, training, and team management. We now have our own system that allows us to make generally sound decisions about who we hire, but…

Krzysztof Maslowski

agency

dinner

koszty

5 February 2020

Life of Verseo

Summary of 2019 at Verseo – another year of dynamic growth and record numbers

Every year, I show you sales and figures that go back to the very roots of Verseo. And I can proudly say that, as every year, there was no shame in 2019. In addition to this summary, I also have a few conclusions we can discuss.

Krzysztof Maslowski

agency

report

verse

7 May 2019

Strategy and business

Performance agency in the age of AI – how to turn challenges into real profits?

Performance Agency and New Paths of Development. Managing Verseo, I often meet with people from the world of performance marketing—marketers, salespeople, and business owners. Recently, more and more of them have been discussing the daily struggles of advertising agencies to maintain relevance…

Krzysztof Maslowski

agency

analytics

PULL

14 March 2019

Strategy and business

Running a business – common mistakes that can have painful consequences for entrepreneurs

Running a business – what mistakes to avoid? An entrepreneur who has suffered a business fiasco will sooner or later ask themselves about the causes of failure. After analyzing the events leading up to the crisis and collapse, the diagnosis can be devastating. Because while one might want to pinpoint the cause of failure…

Krzysztof Maslowski

biznes

mistakes

crisis

guide

strategy

5 March 2019

Tools and technology

Free Google Ads Auditor – How Does It Work and Why Is It Worth Using?

Google Ads Auditor by Verseo - How It Works. This post was created to dispel any doubts about our latest tool – the free Google Ads auditor. I will also briefly describe how our auditor works. The most important thing first…

Krzysztof Maslowski

audit

tools

advertising

28 February 2019

Analytics and data

Flywheel and Sales Funnel – Which Model Will Better Drive Your Business? The Customer Journey

The Customer Journey and Its Transformation The sales funnel method has been with me for years. Using it as a work tool has provided both me and my colleagues with valuable feedback and a measurable indicator of our work results. My good friend…

Krzysztof Maslowski

sales channels

conversions

guide

strategy

January 26 2017

Case studies and interviews

How to Increase Google Ads Effectiveness? Case Study Using Verseo Campaign Manager

Analysis of Google AdWords campaign optimization effectiveness over a four-month period using Verseo Campaign Manager. The VCM platform is generating significant interest, which we're extremely pleased about. However, this also raises many questions about the effects of VCM, its effectiveness, and examples…

Krzysztof Maslowski

automation

case study

optimization

January 13 2017

Paid Campaigns (PPC)

Integrating your Google Ads account with Verseo Campaign Manager – automatic optimization

Integrating Google AdWords Campaigns into the VCM Platform. Over the past 2-3 months, we've integrated numerous Google AdWords campaigns with the VCM platform. Our goal was to optimize the campaigns by leveraging the power of VCM. What did this look like in practice, and to what extent…

Krzysztof Maslowski

automation

integration

campaign

January 11 2017

Tools and technology

VCM (Verseo Campaign Manager) – full control and optimization of advertising campaigns

Watch the VCM Explainer Video. VCM is a comprehensive platform for managing and optimizing online campaigns using advanced self-learning algorithms and statistical models, combined with machine learning. This combination allows for precise planning, convenient management…

Krzysztof Maslowski