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Monika Pałczyńska

A man of kind words (literally) and, broadly speaking, connecting the dots (figuratively). A sociologist by training, a content specialist by passion. Privately, she's interested in psychology and its application in sales and negotiations. For unknown reasons, she responds to the name Wanda, but is otherwise harmless.

Discover the nominations for the Mobile Trends Awards 2025

13 February 2026

Life of Verseo

Check out the nominations for the Mobile Trends Awards! Verseo is the media patron of the event.

At Verseo, we keep our finger on the pulse of innovation, which is why we've become media patrons of the Mobile Trends Awards 2025. As a company that supports online business development, we want to promote solutions that set standards in usability and modern marketing. On March 26, 2026…

Monika Pałczyńska

promotion

responsiveness

verse

December 17, 2025

Strategy and business

Marketing Calendar 2026 – holidays, dates and occasions worth using in your campaigns!

The new year brings 365 fresh opportunities to make your brand a true magnet for your audience! The Verseo 2026 Marketing Calendar isn't just a dry list of dates. It's your personal magnetic field map that will help you plan your activities...

Monika Pałczyńska

google ads

jak zrobić

campaign

December 16, 2025

Life of Verseo

AdBook Verseo – Master Marketing, Reduce Costs, and Build an Advantage in the World of AI

Marketing today isn't a game about reach. It's a game about attention, decisions, and profitability – in a world where algorithms make decisions faster than humans, and users increasingly get answers… before they even click a link. That's why AdBook Verseo was created.

Monika Pałczyńska

what's that

digital marketing

Internet marketing

guide

ux

verse

November 20 2025

Case studies and interviews

Cosmetic recipe for success: Verseo and Mokosh set a new standard for e-commerce

Does your marketing agency understand your products as well as you do? At Verseo, that's key! A sales increase of over 49% and a 56% higher ROAS year-over-year are just the beginning. Discover how we transformed advertising campaigns in…

Monika Pałczyńska

facebook ads

fb

remarketing

29 Września 2025

Life of Verseo

Authenticity Instead of Platitudes: Effective Leadership in Practice. Verseo CEO Interview with Forbes

In business, we most often talk about numbers. Metrics, tables, and charts are the daily grind for many managers. However, the biggest challenge turns out to be not spreadsheets, but emotions—those of employees, customers, and, above all, one's own. Krzysztof Masłowski, CEO and co-founder of Verseo,…

Monika Pałczyńska

agency

strategy

verse

Mobile Trends for Experts 2025 Conference

9 Września 2025

Artificial Intelligence (AI)

AI in Business Report and Perspectives from the Mobile Trends for Experts Conference

On October 20 and 21, Warsaw will once again become a hub for new technologies and business. Mobile Trends for Experts 2025 will be held at the Novotel Warszawa Airport hotel and online – a conference that has been bringing together executives, managers…

Monika Pałczyńska

automation

machine learning algorithm

trendiest

July 31 2025

Life of Verseo

Mobile Trends for Experts 2025 – the future of mobile technologies and AI in Warsaw

This fall, Warsaw will become a focal point for new technologies. On October 20–21, 2025, Mobile Trends for Experts will take place there—an event that represents a more intimate version of the renowned Mobile Trends Conference. Organizers announce…

Monika Pałczyńska

agency

project

trendiest

28 Września 2023

SEO and Content Marketing

Top-Level Domains (gTLDs) – What Are They? Types of gTLDs and Their Uses

This article focuses on gTLDs, or generic top-level domains, which are a key element of every internet address. Learn what gTLDs are, what functions they perform, and what types of domains there are, including the most popular .com, .net, and .org. In this article, we explain…

Monika Pałczyńska

address

what's that

domena

22 Września 2023

Tools and technology

Widget – definition, functions and types (information, e-commerce and other widgets)

Have you ever wondered how to effectively utilize the potential of widgets? In this article, we expand on the topic, explaining what a widget is, the forms it can take, and the functions it performs. We'll analyze different types of widgets, from informational to multimedia, and also point out…

Monika Pałczyńska

what's that

tools

15 Września 2023

SEO and Content Marketing

Sky-Shop positioning and optimization – good SEO practices for stores

Looking to take your business online? Or perhaps you've been using Sky-Shop e-commerce for some time now, but want to achieve even more spectacular results? Read our Sky-Shop SEO guide, dedicated to this specific platform. It will help you learn what it's all about...

Monika Pałczyńska

e-commerce

optimization

guide

URL - What is it? How do I find and share it?

8 Września 2023

SEO and Content Marketing

URL – What is it, what is it for, and how do you find it? Elements and structure of a website address

URLs appear throughout our daily cyberspace journeys. Can you identify the individual components of a URL and understand how they combine to create a path to online resources? Do you know how to copy and share a URL, regardless of device or browser, from…

Monika Pałczyńska

address

what's that

url

5 Września 2023

Strategy and business

ROI – definition, ROI formula, and practical interpretation of results. How to calculate ROI?

ROI (Return on Investment), also known as return on investment, is a fundamental indicator used in finance and business to assess project profitability. This tool allows you to assess the effectiveness of an investment by comparing its costs and benefits. Order SEO services from Verseo…

Monika Pałczyńska