SEO & SEM Agency » Archive for Joanna Michalska

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Joanna Michalska

Our little volcano of energy is a pure 5-year experience in website optimization. She co-created our online marketing guide – Verseo AdBook 2018. For several years, she has been sharing her knowledge as an academic and is constantly trying to revive her PhD. On her blog, she shares everything you need to improve your website's visibility in Google. She loves nonfiction and traveling to warm, historical places.

What is an SSL Certificate? Definition and Key Facts

22 May 2026

Tools and technology

What is an SSL certificate and why does every website need one?

Imagine a customer entering your online store, starting to enter their payment card details, and suddenly their browser displays a red message: "Your connection is not private." Most users abandon their purchase at that point and never return. Certificate…

Joanna Michalska

security

what's that

ssl

Website

December 29, 2024

Life of Verseo

What We Do Extra with SEO Contracts? A Guide to Additional SEO Services

On-site optimization refers to the scope of work performed on a website to prepare it for interaction with Google's web crawlers. Optimization translates into easier indexing of the page, and consequently, higher rankings. What do we do as part of optimization?

Joanna Michalska

agency

verse

visibility

21 Września 2023

SEO and Content Marketing

What's the difference between a free SEO audit and a paid SEO audit? The scope and credibility of the report.

Why are you offering a SEO audit of a website or online store that costs SO MUCH when your competition will do it for me "free of charge and with no obligation"? This question, while not overly common, is also not uncommon. So it's worth explaining the difference between...

Joanna Michalska

audit

dinner

visibility

July 19 2022

Tools and technology

Error 404: Not Found – what is it and how to fix it without losing SEO?

A message stating that the submitted URL could not be found (a 404 not found error) can appear on any website. This is a commonly known 404 error. Official Google Support defines this situation as a case where "...

Joanna Michalska

error

jak naprawić

url

November 18 2020

SEO and Content Marketing

Long Tail SEO – what is it and why do long tail phrases increase conversions?

This isn't the first time we've touched on the long-tail topic on our blog. Two years ago, we published a post explaining what long-tail keywords actually are and how to select long-tail keywords. If you haven't…

Joanna Michalska

phrase

conversions

semantics

keyword

visibility

1 Września 2020

SEO and Content Marketing

Professional website positioning – strategy, content, technology

It's hard to find a client who wouldn't want their website's SEO services to be at a PRO level. While the internet provides access to basic SEO information, along with (somewhat better than others) tips on how to do it…

Joanna Michalska

audit

on site

visibility

8 May 2020

SEO and Content Marketing

How to choose keywords that will attract customers? Selecting keywords for a contract

The issue of selecting keywords for SEO contracts can be highly controversial. Despite the growing popularity of solutions focused on overall website visibility—without specifying specific keywords or paying for results—there's still a lot of…

Joanna Michalska

phrase

tools

guide

keyword

strategy

January 14 2020

SEO and Content Marketing

How to Safely Transfer a Website? SEO Migration Guide Without Losing Visibility

One of the questions that comes up quite often in conversations with our clients (including potential clients) is "can I change my website during the SEO contract period, and is SEO migration an option?" The question is…

Joanna Michalska

mistakes

migration

visibility

January 2 2020

SEO and Content Marketing

SEO Services – What is it? How does website positioning work? From audit to link building.

What is SEO and what results does it offer? What exactly is included in the SEO (search engine optimization) service Verseo provides to its clients? Do you have to pay extra for additional SEO services? Why isn't SEO…

Joanna Michalska

agency

what's that

visibility

December 6, 2019

SEO and Content Marketing

SEO Billing Models – Subscription, Performance, or Hybrid? SEO Agency Collaboration Models

SEO services come with several pricing models. Depending on the preferences of the service provider (in the case of freelancers) or agency, and the SEO client, a mutually acceptable model is selected: a pay-per-use, a subscription, or a hybrid of both.

Joanna Michalska

dinner

koszty

visibility

November 22 2019

SEO and Content Marketing

Keywords – do you know how many phrases your website is positioning for?

The current dominant trend in SEO is "broad SEO," which is focused on ensuring the highest possible visibility for the website being developed by an SEO specialist. We've already discussed the number of keywords in SEO contracts here. In this post, we touched on the issue of…

Joanna Michalska

phrase

google

ranking

keyword

visibility

November 12 2019

SEO and Content Marketing

Positioning and User Experience (UX) – the impact of website optimization on customer satisfaction

The activities carried out by SEO specialists can be roughly divided into those that noticeably change a website's appearance and those that deserve to be described as more subtle. For understandable reasons, the first category of modifications attracts significantly more interest from our…

Joanna Michalska