SEO & SEM Agency » Archive for Jakub Michalak

Posted by:

Jakub Michalak

Jakub specializes in social media, with a particular focus on the Facebook channel. For the past three years, he has been developing his expertise in Facebook Ads, as well as writing and online marketing in general. Before joining Verseo, he freelanced for two years, and before that, he worked full-time with the WhitePress platform. This experience has resulted in exceptional expertise in Facebook advertising, along with a commitment to punctuality and creativity!

28 May 2020

Social media

Best practices to improve the effectiveness of Facebook Ads advertising campaigns

Just as Masuria is a land of a thousand lakes, Facebook Ads is a tool with a thousand settings and options. Our actions usually boil down to a single goal, and we can achieve it in dozens of ways – and how can we be smart about that?

Jakub Michalak

analytics

fb

campaign

conversions

optimization

target

SEPTEMBER 17, 2019

E-commerce and sales

Facebook Ads for e-commerce – is it worth investing in Meta Ads for an online store?

Did you know that Facebook was founded in 2004? It's been around for so long that a growing number of people find it hard to imagine the internet without it. At the end of 2018, it had over 2,27 billion users…

Jakub Michalak

e-commerce

fb

campaign

conversions

advertising

August 12 2019

Social media

How to Promote a Local Business on Facebook? Best Practices, Principles, and Advertising Goals

Facebook is a powerful tool. At Verseo, we prove that Mark Zuckerberg's platform isn't just about generating likes and shares, but also sales. However, there are clients for whom conversions are difficult to measure, and indirect measures should be used that will…

Jakub Michalak

fb

campaign

local

guide

advertising

social media

June 21 2019

Paid Campaigns (PPC)

Effective Facebook advertising – proven strategies for using FB's potential

Facebook is a phenomenon – the university portal founded in 2004 at Harvard by Mark Zuckerberg has, over the years, grown into a true internet hegemon. In Poland, this social networking site has as many as 20 million active users and serves not only…

Jakub Michalak

facebook ads

advertising

social media

28 May 2019

Social media

How to Create Your First Facebook Ad Campaign? Step-by-step guide for beginners

Interested in launching a Facebook campaign? Properly utilizing Facebook is becoming a fundamental element of almost every marketing strategy. And if you want your Facebook posts to gain greater visibility, you'll need to use paid advertising. So how do you launch…

Jakub Michalak

fb

campaign

conversions

guide

advertising

target

12 March 2019

Paid Campaigns (PPC)

Facebook Remarketing – How to Target Audiences? Don't Lose Potential Customers

How to use Facebook remarketing? Facebook remarketing is a method of returning ads to customers who are already on Facebook and have already interacted with your brand, for example, by visiting your website. Someone who is already familiar with your product…

Jakub Michalak

Advertising channels

Social media advertising

Positioning

Content, Links, AI

Websites and stores

Analytics

Paid advertising

Positioning and others

Evidence of effectiveness

Check your potential

Learn Marketing

Free tools

Team

Agency

Jakub Michalak

E-commerce and sales

Facebook Ads for e-commerce – is it worth investing in Meta Ads for an online store?

e-commerce

fb

campaign

conversions

advertising

Paid Campaigns (PPC)

Facebook Remarketing – How to Target Audiences? Don't Lose Potential Customers

facebook ads

fb

remarketing