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Jacek Smogur

Jacek began his career five years ago at a small SEO agency as a SEO specialist. Over time, he also entered the Google Ads advertising landscape, and now feels comfortable in both areas. He's always happy to share his observations and news in these areas.

June 5 2025

Artificial Intelligence (AI)

AI Overview: A New Era in SEO? What It Is and How to Appear in AI-Generated Results

Changes are happening rapidly in the world of digital marketing. One of the latest and potentially groundbreaking innovations to enter search engines is Google's AI Overview. But what exactly is AI Overview, and how does it impact your online presence strategy? Is it…

Jacek Smogur

google

trendiest

visibility

November 22 2021

Case studies and interviews

How to Increase SEO Visibility in the B2B Industry? A Strima and Verseo Case Study

Website positioning is effective not only when targeting individuals. It also significantly increases sales in the B2B sector, as one of our clients, strima.com, knows all too well. This brand provides businesses…

Jacek Smogur

case study

optimization

visibility

June 20 2019

Life of Verseo

WhitePress accelerates – new branches in Romania, Czech Republic, Slovakia and Hungary

News from the content front – Whitepress® announced another step forward into European markets on its blog. New bases in Romania, the Czech Republic, Slovakia, and Hungary strengthen its dominance in central Europe. The Polish leader in paid publishing…

Jacek Smogur

agency

linking

trendiest

20 May 2019

Analytics and data

Google Trends in Practice – How to Check Internet Search Trends? Case Study: Game of Thrones

Explore Google Trends with Game of Thrones as an Example. "Game of Thrones" fans have been waiting almost two years for the next season of this iconic series. The premiere of new episodes has been a hot topic for several weeks now – especially since Season 8…

Jacek Smogur

analytics

case study

google

tools

trendiest

indicators

14 May 2019

Life of Verseo

SEO Festival Katowice 2019 – What's New in the Industry? Lecture Summary

Report from the SEO Festival 2019. The SEO Festival in Katowice has become a recurring event. Once again, SEO and internet marketing specialists from across the country gathered in the Spodek Arena conference room to hear about the latest news and trends…

Jacek Smogur

agency

trendiest

visibility

6 May 2019

SEO and Content Marketing

Crawl Budget – what is it and how does it affect website indexing in Google?

Crawl budget – don't get outdone! If you want your site to be indexed quickly, you should understand the concept of a crawl budget. It applies to both large and small sites. However, in most cases, owners…

Jacek Smogur

what's that

crawl

optimization

27 February 2019

SEO and Content Marketing

Keyword cannibalization – diagnosis and how to combat cases of phrase cannibalization?

Eating your colleagues isn't cool. Especially if you're on the same boat and the reason isn't hunger, but gluttony. Keyword cannibalization, as this anecdote pertains to it, is a phenomenon that often stems from overzealousness or…

Jacek Smogur

mistakes

keyword

visibility

January 24 2019

Tools and technology

Optimize images in WordPress - convert from JPG to WebP using a plugin

How and why should you convert JPG images to WebP? Google's PageSpeed Insights update has brought several new features. Connecting to Lighthouse has significantly increased the amount of advanced data we can receive. One of the changes is the report on file formats…

Jacek Smogur