June 5 2017 Paid Campaigns (PPC) Protecting your hotel brand on Google – how to limit booking portal commissions?Protect your hotel's brand online! Hoteliers often invest significant time, effort, and financial resources into building a positive online image. Hotel recognition is priceless, and it's often undermined by Google ads…Dariusz Cichocki google campaign conversions koszty advertising strategy
January 23 2017 Paid Campaigns (PPC) Increase the effectiveness of your Google Ads campaigns – bid modifiers and ad controlThanks to advanced bid modification features, we can target our ads more accurately, have greater control over them, and ultimately optimize our campaigns. When advertising using Google AdWords, one of the most important factors influencing effectiveness is bid modification.Dariusz Cichocki cpc google campaign conversions koszty optimization
December 12, 2016 Paid Campaigns (PPC) Google Ads Auction Analysis Report – How to Check Your Competition Results?Google AdWords Auction Report - What is it? The Google AdWords Auction Report is a great tool whose potential is worth exploiting. It will show us how we compare to the competition, which is always useful information. The Auction Analysis Report in…Dariusz Cichocki google ads report advertising
November 21 2016 Paid Campaigns (PPC) How do I set up a Google Ads account? How do I start advertising on Google?Enter the world of Google Ads. The first step to entering the world of Google Ads is creating a Google AdWords account. How do you create a Google AdWords account? With our beginner's guide, it's sure to be easy. Creating an advertising account on your own…Dariusz Cichocki google ads instruction how to create
August 7 2016 Paid Campaigns (PPC) Targeting in GDN – from demographics to placements – how to optimize display?Display Network advertising has exceptional customer acquisition potential. It's worth learning more about Display Network advertising and its targeting options. What is an Display Network? The Display Network comprises over two million websites,…Dariusz Cichocki google ads advertising target
7 May 2016 Paid Campaigns (PPC) How to increase direct bookings with metasearch engines?Verseo's collaboration with leading partners in the tourism market has resulted in the unique Verseo Hotels service—comprehensive hotel marketing. The Verseo Hotels service includes more than just the ability to run Google Hotel Ads campaigns or a typical Google…Dariusz Cichocki promotion advertising search
