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Barbara Oleszek

Do you remember something like text blenders? Basia remembers this because she started her SEO journey when it was a very fashionable method of "creating" website content. She's been working with Verseo clients for three years and knows that the devil in SEO is in the details. Oh, and blenders are evil! Only original content! On our blog, Basia explains SEO issues, touching on less common topics like schema markup. Besides ranking high in search engines, she also loves mountaineering. Whenever she can, she goes out and hikes!

June 2 2023

Artificial Intelligence (AI)

ChatGPT – What is it? Definition, User Guide, and Applications

In pop culture, the term "artificial intelligence" is associated with a villain. It most often takes the form of a robot that has developed murderous tendencies and plans to eliminate humanity by one means or another. With the rapidly growing popularity of OpenAI's ChatGPT, the associations…

Barbara Oleszek

chatbot

what's that

machine learning algorithm

21 February 2023

SEO and Content Marketing

How to Find Keywords? Types of Keywords and Their Uses

Keywords are words or phrases that are essential to connecting search queries with the offer you want to promote. If there's a match between these elements, your ad or page (if other conditions are met) has a chance of appearing…

Barbara Oleszek

jak zrobić

tools

keyword

5 February 2021

SEO and Content Marketing

EAT and YMYL – how to build website authority that guarantees high positions in Google?

The rules of the Google game are relatively simple: your goal is to deliver high-quality content quickly. Speed is primarily a matter of optimizing the code and components that make up a website. When it comes to content quality, nuances play a more important role…

Barbara Oleszek

authority

happy

google

Seo

January 22 2021

SEO and Content Marketing

Core Web Vitals – what are these indicators and how do they affect website positioning?

The internet is constantly changing. Websites from its early days barely resemble those we see today. Not only have their appearance and the way information is presented changed, but so have our expectations. Among the differences, the way we evaluate a website…

Barbara Oleszek

google

optimization

indicators

January 9 2021

E-commerce and sales

How to market a GSM store? SEO and Google Ads

Do you run a GSM store? This market niche is growing incredibly dynamically, and customers constantly demand new products from the mobile world. These aren't just phones themselves, but especially accessories—from chargers and power banks to headphones…

Barbara Oleszek

e-commerce

google

campaign

conversions

advertising

visibility

January 4 2021

SEO and Content Marketing

Where to link your website so it doesn't hurt your SEO? Link building rules

What were the early days of Google SEO like? The algorithm that determined the order of search results was simple, and position was determined by the number of links to a page. Today, web crawlers are no longer so kind, and a website's position is determined by many more factors.

Barbara Oleszek

linking

off site

guide

December 28, 2020

SEO and Content Marketing

JavaScript and SEO – how to properly optimize dynamic pages for Google?

Website development requires the use of numerous technologies and solutions. The rapid development of the industry and rising user expectations necessitate finding new ways to present content. Unfortunately, the appearance of websites and the way their content is rendered don't always align with…

Barbara Oleszek

html

js

optimization

December 14, 2020

SEO and Content Marketing

Keyword Analysis – Best Practices for Effective SEO and Content Marketing

"Being" online is relatively simple—just create a social media fan page, a Google Maps business card, or build a website, and voila!—your business exists online! Reaching customers, engaging them with your offerings, and effectively…

Barbara Oleszek

audit

phrase

keyword

SEPTEMBER 19, 2020

SEO and Content Marketing

Positioning in Google Maps – how to get first position and overtake local competition?

Do you operate locally? Don't forget to prioritize your Google Maps ranking! Create a business card and let potential clients know who you are! Also, check out Google Maps SEO... Why do local businesses need to be on Google Maps? No…

Barbara Oleszek

google maps

local

Seo

visibility

28 Września 2020

Tools and technology

Website Security - How to Ensure It? Website Security Elements

Online security – a slogan we hear echoing through news campaigns, in notifications from our banks, or whenever we read an article about another data leak. A slogan that – as our parents used to say –…

Barbara Oleszek

security

certificate

ssl

21 Września 2020

SEO and Content Marketing

Sitemap – website map – faster indexing and better SEO

Good sense of direction is not only a weakness of travelers, but also of a special type of computer program – web crawlers. Unfortunately, most of these, crucial for effective website indexing, are not gifted with a sense of navigation and require our assistance.

Barbara Oleszek

how to create

sitemap

9 Września 2020

Analytics and data

E-commerce analytics – making informed decisions and increasing sales

Web analytics are a fundamental element of building an online presence, especially effective e-commerce. Why is it important to analyze every inch of your website? How should you go about it? Let's take a closer look! Why is e-commerce analytics so important?

Barbara Oleszek