SEO & SEM Agency » Archive for Adam Kubaszewski

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Adam Kubaszewski

A versatile content marketer, combining an analytical approach with heavy metal spontaneity. Professionally, he focuses primarily on the application of technology in marketing and its integration with words; in his personal life, he explores history, media, and nonfiction.

Use Google Trends in your marketing and content planning

July 11 2026

Tools and technology

Google Trends – what is it and how do you use it? How can you predict trends?

Google Trends is a free Google tool that shows how search interest in a given term is changing over time, across selected countries, and across channels. Instead of raw search volumes, it provides relative values on a scale of 0 to…

Adam Kubaszewski

analytics

what's that

google

trendiest

The most popular payment methods in Poland - how not to lose a customer at the shopping cart?

April 22 2026

E-commerce and sales

Payment methods in Polish e-commerce. Which payment methods should you choose for your online store?

Choosing a payment system in an online store is the moment when a customer makes the final decision to purchase. Any additional step, barrier, or anything that limits trust can end the purchasing process before the transaction is finalized. In Polish e-commerce, where competition is fierce,…

Adam Kubaszewski

e-commerce

conversions

sale

ux

How can networking accelerate your career development?

April 8 2026

Strategy and business

What is networking? How can you strategically build relationships in the business world?

Networking is the foundation of a modern career and company development. Skillfully building a network of business contacts can open doors that knowledge or experience alone cannot. But what exactly does it involve? Networking – what is it? The simplest definition…

Adam Kubaszewski

biznes

guide

strategy

How to Write to Get AI Answers? New Rules for Content Optimization

April 3 2026

SEO and Content Marketing

How to adapt your content strategy to the requirements of generative engines (AI)?

Generative Engine Optimization is a practical marketing response to the situation in which users don't see a list of links (as in traditional search engines), but only a single, synthetic response from a language model. Website positioning offers AI responses. A new content strategy…

Adam Kubaszewski

ai

happy

how to choose

Seo

strategy

How to gain AI trust with data and credibility?

April 1 2026

SEO and Content Marketing

Using structured data and credibility signals for AI algorithms

The development of AI-based algorithms is fundamentally changing the way website quality is assessed. AI models rely not only on keyword analysis but primarily on context, data structure, and source credibility. Website SEO services…

Adam Kubaszewski

ai

algorithm

happy

Seo

SEO Strategy in the Age of Artificial Intelligence

30 March 2026

SEO and Content Marketing

Why is it worth appearing in AI-generated responses?

Just a few years ago, the primary goal of SEO was to appear on the first page of Google search results, which directly translated into increased search engine traffic. Today, the search landscape is changing faster than ever—and…

Adam Kubaszewski

ai

Seo

search

How to avoid internal linking mistakes and build an SEO-friendly structure?

27 March 2026

SEO and Content Marketing

Internal linking errors – correct internal link building for SEO

Internal linking is often underestimated, yet in fact, it's one of the pillars of website positioning. In fact, faulty internal linking can squander the SEO potential of even the best content. Properly planned internal link building, in turn, is one of…

Adam Kubaszewski

mistakes

jak naprawić

linking

Seo

Content for AI - what has changed in the work of a copywriter?

25 March 2026

SEO and Content Marketing

Best practices for copywriters regarding content creation for AI

The era of artificial intelligence has brought a revolution in the work of online content creators. Until recently, the main challenge was keeping up with Google's algorithms and, to a lesser extent, other search engines. Today, writing texts that can "talk" to generative algorithms is becoming equally important...

Adam Kubaszewski

ai

happy

copywriting

how to create

Seo

Google Ads is an effective advertising system that allows you to precisely reach customers using the pay-per-click (PPC) model.

23 March 2026

Paid Campaigns (PPC)

Basic information about Google Ads – what is it and what does advertising on Google involve?

Google Ads is one of the most important and effective advertising systems in the world. It allows companies to reach potential customers precisely when they are searching for specific products or services. Simply put, Google Ads is a Google advertising system based primarily on performance models – primarily PPC (Pay Per Click),…

Adam Kubaszewski

what's that

definitions

google ads

benefits

ppc

advertising

Why does your website need an internal linking strategy?

23 March 2026

SEO and Content Marketing

Internal Linking and Its Impact on SEO – Definition, Benefits, and Best Practices

Internal linking is one of the foundations of effective search engine optimization. Through a strategic network of hyperlinks within a single domain, it not only allows Google algorithms to better understand the website's structure but also improves user experience and distribution.

Adam Kubaszewski

html

linking

guide

Seo

Website

Types of online advertising - a comprehensive overview and differences

20 March 2026

Paid Campaigns (PPC)

Types of online advertising – a summary and differences between popular advertising channels and formats

Users spend a huge portion of their time online—indeed, every internet user can now be considered a potential customer. Brands compete for consumer attention in dozens of places simultaneously, using various advertising channels. However, not every form of online advertising works…

Adam Kubaszewski

bing

facebook ads

google ads

ppc

advertising

remarketing

Visibility strategy in the AI world - how to acquire traffic from LLM models?

20 March 2026

SEO and Content Marketing

How to get a page cited in AI-generated responses?

The development of language models like ChatGPT, Gemini, and Perplexity has pushed traditional SEO (Search Engine Optimization) into a new phase. Users are increasingly asking questions directly to AI, rather than typing phrases into search engines. This requires a new approach and…

Adam Kubaszewski